In this episode, Liz sits down with Natalie Arsenault, a strategic planning consultant and coach who specializes in helping women entrepreneurs find their "why."

Natalie shares her journey from the non-profit sector to becoming an entrepreneur and discusses how she discovered the importance of aligning with your core values and purpose. Together, they explore the common challenges that mompreneurs face, from information overload to the "hustle culture" mentality.

This conversation provides a refreshing perspective on how to build a business that truly works for your life, emphasizing the need for self-awareness, permission to do things differently, and trusting your own unique path to success.

Key Takeaways

• Finding your "why" is an ongoing journey, not a destination. Don't feel pressured to have it all figured out at once. It's an exploration that involves testing things out, tweaking your approach, and evolving over time.

• Prioritization is key, but you must prioritize according to your "why." It's easy to get caught up in all the things you could do, but knowing your core purpose provides an anchor to help you decide what to focus on and what to let go of.

• Give yourself permission to do business "your way." Much of the traditional business advice is rooted in a more masculine, hustle-focused model. As mompreneurs, it's crucial to create a business that aligns with your life, values, and capacity, not what you think it "should" look like.

• Trusting the process is essential, even if it feels slower. It can be challenging to step back from the grind, but taking time for rest and self-care doesn't mean you won't achieve your goals. It just might mean your path looks a little different than you imagined.

• Honoring your capacity is a non-negotiable. We often compare ourselves to others without knowing their reality or support systems. It's vital to accept that we can't do it all and to honor your own unique energy, resources, and circumstances.

  
  

Quotes From the Episode

• "The alignment with why can really give a lot of clarity and direction."

• "A lot of the business advice out there comes from a more masculine way of doing things. But I think what I'm observing is that it doesn't fit for a lot of us women."

• "It's about giving ourselves permission to do it our way, or I'll call it like the feminine way."

• "It's just about reevaluating what really is the core thing that matters the most."

  
  

Resources Mentioned

• Host Liz Kent

• Instagram: @LizKentCoaching

• Website: https://www.lizkentcoaching.com/

• Facebook Group: The Thriving Mompreneur Collective
  

• Guest Nathalie Arsenault

• Instagram: @align_with_why
  

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In this episode of The Thriving Mompreneur, host Liz Kent sits down with Dr. Joy Noble, a physical therapist specializing in pelvic floor health and the founder of Pelvic Pride.

Dr. Noble shares her journey of building a thriving business, from its launch just before the pandemic to its recent expansion to a second location in Baltimore. 

She discusses the importance of de-stigmatizing conversations around pelvic health and the power of building a supportive community of like-minded providers. Dr. Noble also offers valuable insights on what to look for when seeking support for pelvic floor issues and the crucial role of self-care and team support in her business's success.

Key Takeaways

• De-stigmatizing Pelvic Health: Dr. Noble emphasizes the need to normalize conversations about pelvic health issues like urinary leakage or pain during intimacy. She highlights that these are common but not normal, and you don't have to live with them.

• Community Over Competition: Instead of being sidelined by the COVID-19 shutdown, Dr. Noble used the time to build a strong network of providers in the Baltimore community. This collaborative approach has become a key driver of her business's growth and referral network.

• It's Never Too Late: Whether you had a baby six months or six years ago, it's never too late to address pelvic health concerns. Dr. Noble encourages listeners to seek help and not accept these issues as a permanent part of life.

• Embrace Personal and Professional Growth: Dr. Noble shares that running a business is a continuous journey of self-discovery. It forces you to confront your weaknesses and areas for improvement, like communication, which ultimately leads to personal and professional growth.

• Prioritize Your Team: Dr. Noble believes a happy and supported team is the foundation of a successful business. By investing in her clinicians through mentorship and regular check-ins, she ensures they can provide the best possible care to their patients.

  
  

Quotes From the Episode

• "I love physicians... However, I found most of my patients were sent our direction from their mental health therapists, from their acupuncturists, from their chiropractors, from their other support systems."

• "Leaking after you have a baby, this is what everyone's dealing with. And it's like, right, a lot of people have it, but you don't have to live with it. We can help make that better."

• "Our biggest goal is to be checking in and to make sure that as we're working together, symptoms are changing. As long as we're making change, we're making progress, we're on a good path."

• "It's not as awkward as you think... We do it every day. And it's what we love doing because we know how much data we can find and how much relief we can help our patients have."

  
  

Resources Mentioned

• Host Liz Kent

• Instagram: @LizKentCoaching

• Website: https://www.lizkentcoaching.com/

• Facebook Group: The Thriving Mompreneur Collective
  

• Guest Dr. Joy Noble

• Instagram: @pelvicpride

• Website: pelvicpride.com 

• Blog: https://www.pelvicpride.com/blog
  

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This solo episode with Liz Kent dives deep into the often-overlooked power of trusting your instinct, both in the demanding world of entrepreneurship and the equally challenging journey of motherhood. Liz shares personal anecdotes and insights on why it's crucial to tune out external noise and listen to your inner voice when making decisions, even when it's scary or goes against the grain. She emphasizes how fear and urgency can lead us astray, and how embracing our intuition can ultimately lead to more aligned and fulfilling choices.

Key Takeaways

• The Cost of Ignoring Your Gut: Liz highlights how often we disregard our initial instincts, especially when faced with urgency or fear, only to later realize our first thought was correct. This can lead to backtracking and added stress in both business and personal life.

• Battling External Messages: We are constantly bombarded with advice and opinions from social media, experts, and even well-meaning friends and family. Learning to filter these external messages and turn inward is essential for making choices that truly align with your values.

• Values as Your Compass: Conducting a values exercise can be a powerful tool to ensure your time and decisions are aligned with your core beliefs and long-term goals. This can reveal areas where shifts are needed, even if they feel daunting.

• Empowerment in Difficult Decisions: Whether it's letting go of a bad hire or advocating for your child's needs, trusting your gut can be incredibly empowering. It allows you to set boundaries, conserve energy, and make necessary adjustments even when it's uncomfortable to admit a misstep.

• You Are the Expert: Ultimately, you are the expert on your child and your business. Even if you're not a professional in a specific field, your intuition and understanding of your unique circumstances are invaluable and should be trusted.

  
  

Quotes From the Episode

• "So many times when I have not trusted my gut and made decisions out of urgency or out of fear, then learned that I probably was right with my first instinct."

• "When it comes down to it, I think it's really important to be able to turn inward and look at what is right for you and how do you kind of make sure that you're following that gut instinct."

• "We make a lot of business decisions out of fear or avoid making decisions out of fear, especially when you're looking to grow or scale."

• "It's better to cut it off and move forward than to keep going in it and having things just get more stressful."

• "You know your kid best and it's okay to keep trusting that you know what is right even if you're not a professional expert. You are the expert in your kid and you're the expert in your business."

  
  

Resources Mentioned

• Host Liz Kent

• Instagram: @LizKentCoaching

• Website: https://www.lizkentcoaching.com/

• Facebook Group: The Thriving Mompreneur Collective

  
  

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In this episode of The Thriving Mompreneur podcast, Liz Kent chats with Hannah Morgan, founder of Heron Works and Heron House Management. Hannah shares her journey of creating virtual house management services to help busy parents, especially moms, navigate the overwhelming administrative tasks of daily life.

She explains how her team tackles everything from meal planning and schedule management to vacation planning and gift tracking, all remotely. Hannah also offers valuable advice on defining success and building a supportive team to thrive as a mompreneur.

Key Takeaways

• Virtual House Management is a Game Changer: Heron House Management offers a unique solution for busy parents by providing remote project management for household and family tasks, effectively relieving the mental load.

• It's More Than Just a Virtual Assistant: Unlike typical virtual assistants, virtual house managers act as strategic thought partners, proactively managing big-picture projects for families.

• Common Pain Points Solved: Highly requested services include meal planning and grocery ordering, comprehensive schedule management for families, vacation and summer camp planning, school search assistance, and even gift management for all occasions.

• The Power of a Digital System: Utilizing a shared digital project management system like Asana provides transparency and allows clients to offload their to-do lists, knowing tasks are being managed efficiently.

• Define Your Own Success (and Be Flexible): Hannah emphasizes the importance of defining what success means to you as a mompreneur and being open to changing that definition as you evolve. This vision helps filter opportunities and prioritize time and energy.

  
  

Quotes From the Episode

• "The idea is that you need somebody that's more elevated than a virtual assistant to be a true thought partner and project manager and all of the management of your life as a busy person, especially for parents."

• "The goal is really that the house manager is owning the success of the project, and they are telling your client, 'Okay, I need this login information, or I need this kid's birthdate to sign them up for camp, or I need you to make a decision,' etc. So that's kind of how we manage everything, is in this shared space that allows you to give your brain a break and not feel like you're constantly carrying around that to-do list, which is so exhausting.

• "No one likes being in charge of the schedule. So that's why we do it." 

• "Figure out what success means for you and work towards that goal. But don't be afraid to change it as you change because we're all human." 

• "We really do need a team, even if it looks like other people are doing it by themselves. I can assure you they're not, they also need a team. And also sometimes a hug, like we all just need a hug."

  
  

Resources Mentioned

• Host Liz Kent

• Instagram: @LizKentCoaching

• Website: https://www.lizkentcoaching.com/

• Facebook Group: The Thriving Mompreneur Collective
  

• Guest Hannah Morgan

• Instagram: @heronhousemanagement

• Website for house management: https://www.heronhousemanagement.com/ 

• Website for small business support: https://www.heronworksllc.com/

• Podcast: De-Stress The Nest

  
  

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In this episode of The Thriving Mompreneur podcast, host Liz Kent, a licensed therapist and life coach for overwhelmed moms, sits down with fellow licensed clinical professional counselor Allie McQuaid. They dive deep into the often-overlooked "mental load" that back-to-school season places on mothers. 

From anticipating children's emotions and managing new routines to handling logistics like school supplies and activity schedules, Liz and Allie offer practical strategies and insightful tips to help moms navigate this demanding transition with more ease and less stress. They emphasize the importance of self-compassion, communication with partners, leveraging available tools, and redefining "outsourcing" to create a more balanced and thriving back-to-school experience for the entire family.

Key Takeaways

• Anticipate and Process Emotions (Your Own and Your Kids'): Back-to-school brings a mix of emotions—excitement, resistance, and even guilt for moms. Acknowledge and create space for these feelings, recognizing that it's a significant transition for everyone.

• Redefine and Utilize "Outsourcing": Outsourcing isn't just about expensive services. It can be as simple as using Target pickup for school supplies, ordering online from craft stores, or even delegating tasks to school-aged children. Look for ways to simplify and remove steps from your plate.

• Prioritize Communication and Shared Responsibility with Partners: Implement regular "game planning" sessions with your partner to review schedules and logistics. Consider a shared email address for school and activity communications to ensure both parents are equally informed and can distribute the mental load.

• Leverage Tools and Technology for Organization: Whether it's a shared digital calendar (like Google Calendar), a physical calendar, or an interactive display like the Skylight Calendar, find a system that works for your family to keep everyone informed and engaged in managing schedules and tasks.

• Practice Self-Compassion and Adjust Expectations: The back-to-school period is a significant adjustment. Be kind to yourself, understand that you might "drop the ball" occasionally, and allow for unstructured time and simpler routines (like themed meal nights or even cereal for dinner) to reduce overwhelm.

  
  

Quotes From the Episode

• "Anticipating what's coming...is part of that intangible load that moms carry." 

• "We put these expectations as moms to make these experiences and opportunities for our kids and we're anticipating they're going to react a certain way. And maybe it's not as big of a deal to them as it is to us."

• "Making sure that both people feel heard and that not one is carrying most of the load." 

• "Moms do not have to just take all of this on. Like if you have school-aged kids, they can definitely participate in some things and both partners can definitely participate in managing all of the logistics."

• "Be kind to yourself. This is an emotion for moms too. There's a lot of moving pieces and staying organized helps, but being kind to yourself and adjusting your expectations."

  
  

Resources Mentioned

• Host Liz Kent

• Instagram: @LizKentCoaching

• Website: https://www.lizkentcoaching.com/

• Facebook Group: The Thriving Mompreneur Collective

• Guest Allie McQuaid

• Instagram: @millennialmomtherapist

• Website: https://www.treehousetherapyllc.com 

• Google Calendar: A free, shared online calendar tool for managing schedules and appointments.

• Skylight Calendar: An interactive digital family calendar display designed to help organize schedules, chores, and grocery lists.

  
  

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In this episode, Liz Kent tackles the pervasive issue of mom guilt, a feeling most mothers have experienced. She explains why mom guilt is so persistent, especially for ambitious mompreneurs who are constantly balancing business goals and family needs. 

Liz reveals how societal and self-imposed expectations contribute to this overwhelming feeling and how it can become a barrier to both business growth and personal fulfillment. Most importantly, she offers actionable strategies to reframe guilt as information, set healthy boundaries, and practice self-compassion to thrive without constantly feeling like you're falling short.

Key Takeaways

• Mom guilt is common, but not helpful: Recognize that feeling torn between business and family is a widespread experience for mompreneurs, but it doesn't have to hold you back.

• Expectations fuel guilt: Mom guilt often stems from societal pressure, the "default parent" role, and high self-expectations, particularly for high-achieving women.

• Reframe guilt as information, not instruction: Instead of letting guilt dictate your actions, use it as a signal to understand your feelings and challenge limiting beliefs.

• Boundaries are essential for reducing guilt: Setting clear boundaries with clients, family, and even yourself helps define what's acceptable and prevents self-sacrifice leading to burnout.

• Practice self-compassion and embrace the "power of ands": Understand that you can love your kids deeply AND prioritize your own needs and goals. You can be a good mom and still desire personal pursuits and business growth.

  
  

Quotes from the Episode

• "Guilt is common, but it's not helpful."

• "Guilt can actually really become a barrier to your business growth, to your own personal fulfillment and joy."

• "We really need to shift our mindset to reframe guilt as information, not just instruction."

• "Asking yourself whether the guilt you're feeling is because something really doesn't feel right, or is it uncomfortable because you're doing something kind of brave and new?"

• "You can love your kids deeply and still prioritize your own needs and goals and well-being."

• "You can be a good mom and want adult conversation, want a night out, want to grow a business, want to do other things."

  
  

Resources Mentioned

• Host Liz Kent

• Instagram: @LizKentCoaching

• Website: https://www.lizkentcoaching.com/

• Facebook Group: The Thriving Mompreneur Collective

  
  

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Episodes released weekly.

Join Liz Kent on this episode of The Thriving Mompreneur as she chats with Lianna Purvis, a therapist and parenting coach specializing in supporting parents of neurodivergent children. 

Lianna sheds light on why meltdowns often seem to "come out of nowhere" for neurodivergent kids, explaining the concept of a "slow burn" of sensory and emotional buildup. She offers practical, proactive strategies for identifying triggers, helping kids decompress, and fostering open communication. This episode is a must-listen for any parent looking to understand and reduce meltdowns while strengthening their family dynamics.

Key Takeaways

• Meltdowns are often a "slow burn," not sudden: For many neurodivergent children, meltdowns are the culmination of a gradual buildup of stress and sensory overload throughout the day, even if they appear to come out of nowhere to adults.

• Parents are the experts on their child: You already possess valuable insights into your child's triggers and needs. The key is to organize this information and use it proactively to prevent meltdowns.

• Proactive decompression is crucial: After a stimulating environment like school, neurodivergent kids often need immediate, unstructured downtime in a safe space to regulate their nervous systems. Observe what your child naturally does to calm down and facilitate that.

• Separate feelings from behavior: It's essential to validate your child's feelings while still setting clear boundaries for unacceptable behaviors. Work with them to find healthy ways to express intense emotions.

• Progress is non-linear and imperfect: Implementing new strategies takes time and will have bumps along the way. Focus on reducing the frequency and intensity of meltdowns rather than aiming for complete elimination, and remember that it's okay for both parents and children to make mistakes.

  
  

Quotes From the Episode

• "For a lot of neurodivergent kids, it's often a really slow burn. So even though for us as adults, it absolutely seems like it's coming completely out of nowhere, for the kids, it's actually a buildup over time of a lot of stuff stressing them out and building up in their nervous systems." 

• "As a parent, you are the expert on your child and you know what sets them off, what they don't like, what they do like, their tolerance for certain things, their stamina for certain things." 

• "If your child is like naturally wanting to kind of hide in the closet in the dark and to do their own thing for a little while, that's really good information to have." 

• "We never want to punish feelings. Feelings are always okay. Feelings are always valid. And so we wanna validate that piece while at the same time redirecting certain behaviors that we know we don't want." 

• "You're not a bad parent because your kid had a meltdown. Like that's just what's going to happen. But, you know, what we can do is work on some strategies to change things up a little bit so that we can reduce how often those things happen." 

  
  

Resources Mentioned

• Host Liz Kent

• Instagram: @LizKentCoaching

• Website: https://www.lizkentcoaching.com/

• Facebook Group: The Thriving Mompreneur Collective
  

• Guest Lianna Purjes

• Therapy website: https://www.fuzzysockstherapy.com/

• Coaching website: https://coachingwithlianna.com/

  
  

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Episodes released weekly.

Join Liz Kent and professional organizer Di Ter Avest for an insightful conversation about how a well-organized home and life can drastically reduce stress for busy moms.

Di, a mom of two and founder of Di Is Organized, shares her holistic "Organize Yourself Healthy" method, which connects physical organization with time management, self-care, and overall well-being. This episode offers practical strategies for decluttering, creating sustainable routines for the whole family, and embracing a mindset that prioritizes what truly matters.

Key Takeaways

• Organization is Holistic: Di emphasizes that organizing isn't just about tidying your physical space; it's deeply connected to time management, well-being, and self-care. A harmonious home environment can significantly reduce stress and improve your overall quality of life.

• Prioritize and Schedule Self-Care: If you don't intentionally schedule time for yourself, it won't happen. Treat self-care activities, like getting your nails done or having a date night, as non-negotiable appointments in your calendar to ensure they don't get pushed aside.

• Minimize to Maximize: Less truly can be more. Decluttering and minimizing possessions, especially toys with young children through methods like toy rotation, reduces the constant need for maintenance and makes cleanup more manageable for everyone.

• Create Family Routines and Delegate: Involve the entire family in maintaining an organized home. Establishing clear morning and evening routines, and delegating age-appropriate chores, empowers kids and alleviates the burden on moms, fostering a sense of shared responsibility.

• Outsource When Needed: Don't be afraid to ask for help or outsource tasks. Whether it's enlisting family members, hiring a professional organizer, or using cleaning services, recognizing when you need extra support can significantly reduce overwhelm and improve your quality of life.

  
  

Quotes From the Episode

• "I believe that having that tidy space also helps moms reduce stress and create a space that really matters to them, and makes them feel good about themselves in their environment. So I see organization as a holistic approach, not just your home, but how it's connected to your time management, your well-being and self-care, it's all connected." 

• "If you don't put it on your calendar and set a time for you to do the things that you love and want, those things are not going to happen." 

• "It can't just be mom doing all the things, taking care of the house, like everybody in the family...everyone has to be a part of this."

• "The less you have in your home that you don't have to spend all that time maintaining, it is important."

  
  

Resources Mentioned

• Host Liz Kent

• Instagram: @LizKentCoaching

• Website: https://www.lizkentcoaching.com/

• Facebook Group: The Thriving Mompreneur Collective
  

• Guest Di Ter Avest

• Email: [email protected]

• Website: https://diisorganized.com/

• Instagram: @diisorganized

  
  

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Episodes released weekly.

In this empowering episode of The Thriving Mompreneur, your host, Liz Kent, welcomes Lindsay Fletcher, a sales consultant, fellow podcaster, and co-owner of a successful pool maintenance business. Lindsay shares her unique journey from running a service-based business to recognizing a crucial need for sales and marketing education among entrepreneurs. 

She dives deep into the common hurdles mompreneurs face, such as time management and wearing multiple hats, and offers practical strategies. From pinpointing your ideal customer to strategically delegating tasks using tools like Eisenhower's Matrix, Lindsay provides actionable advice. The conversation highlights the non-negotiable importance of tracking your marketing efforts and, most importantly, being passionately willing to talk about your business to foster growth and serve your community.

Key Takeaways

• Master Time Management by Prioritizing: As mompreneurs, we often juggle countless roles. Lindsay emphasizes that effectively managing your time is critical, especially by recognizing that you wear all the hats (accounting, marketing, sales, operations) in your early stages.

• Define Your Ideal Customer: While it's tempting to serve everyone when starting out, truly understanding and targeting your ideal customer is essential for long-term sustainability and preventing burnout. 

• Leverage Eisenhower's Matrix for Productivity: Utilize Eisenhower's Matrix to categorize your tasks into four quadrants: Urgent & Important, Urgent & Not Important, Important & Not Urgent, and Not Urgent & Not Important. This helps identify what truly needs doing, what can be scheduled, delegated, or even eliminated from your to-do list.

• Strategic Delegation is Key: Free up valuable time for high-impact activities like sales and marketing by delegating or outsourcing non-essential tasks. This could be as simple as using grocery delivery services or hiring administrative and bookkeeping support.

• Track Your ROI and Be Your Business's Biggest Advocate: Don't just throw efforts into the wind; actively track the return on investment (ROI) of your sales and marketing activities to understand what's truly driving revenue. Most critically, be excited and willing to talk about your business – if you don't promote it, no one else will.

  
  

Quotes From the Episode

• "We wear all the hats at first, and so really managing our time well is something that I see a lot of business owners struggling with out of the gate."

• "You need to know who your ideal customer is. If your target audience is a mom, who in that mom group is your ideal customer?"

• "I would just about bet the farm that you have something on your list that you're doing that doesn't actually need to be done each week or each day or each month. And you can cross that off your list."

• "You have to track what you're doing. You can't just throw out a post and then go, oh, I made $500. Was it from the post or was it from the networking you did?"

• "If you are not willing to talk about your business, no one is going to talk about it either."

  
  

Resources Mentioned

• Host Liz Kent

• Instagram: @LizKentCoaching

• Website: https://www.lizkentcoaching.com/

• Facebook Group: The Thriving Mompreneur Collective
  

• Guest Lindsay Fletcher

• Email: [email protected]

• Facebook Group: Women In Business

• Podcast: Grow My Business

  
  

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Episodes released weekly.

In this episode of Thriving Mompreneur podcast, host Liz Kent unpacks the often-hidden beliefs and societal pressures that prevent mompreneurs, particularly those in helping professions, from embracing financial abundance.

Liz shares her personal journey of dismantling detrimental money mindsets, revealing how deeply ingrained ideas about self-sacrifice can sabotage a thriving business and personal well-being. She makes a compelling case that generating income doesn't detract from your purpose; rather, it amplifies your capacity to serve, be present with your family, and cultivate a life characterized by less stress and greater impact.

Key Takeaways

• Money Mindset is Crucial for Mompreneurs: Entrepreneurship, particularly for those in helping professions, necessitates a deep dive into personal beliefs about money to align them with professional and family goals.

• Challenge the "Self-Sacrificial" Narrative: Many helping professions inadvertently promote a "badge of honor" for not prioritizing money, which becomes unsustainable and unrealistic for adults with families and responsibilities.

• Financial Well-being Fuels Impact: Sacrificing your own financial needs and well-being limits your ability to serve effectively. Sustainable business growth provides both time and financial freedom, ultimately enhancing your capacity to help others.

• Money Creates Opportunities, Not Just Stress: Having more financial wiggle room can significantly reduce stress, allowing you to be more present with your family, pursue hobbies, travel, and show up more fully in all aspects of your life.

• Embrace Financial Literacy and Transparency: Avoiding financial realities due to anxiety can be detrimental. Running the numbers and creating a budget, even if the situation isn't ideal, provides clarity and empowers you to make a plan for moving forward.

  
  

Quotes from The Episode

• "Sometimes the unknown creates so much anxiety for us that we can't even deal with it, and so we just avoid it. And when we really sit down, maybe it's not as bad as you think it is."

• "My affirmation for the better part of the past year, six months at least, has been that it's safe to serve and make abundant income."

• "I feel like I've done more work on money mindset in a couple of years of entrepreneurship than I have in years of being in therapy."

• "As a 40-something-year-old adult with a family and a house and a life, not making money is not really a realistic attitude to be able to carry into our professional life."

• "Being able to have a little bit more wiggle room in my budget creates more space for me to be able to show up for the people in my life, whether that's clients, family, whoever."

  
  

Resources Mentioned

• Host Liz Kent

• Instagram: @LizKentCoaching

• Website: https://www.lizkentcoaching.com/

• Facebook Group: The Thriving Mompreneur Collective

• Monarch budgeting tool

  
  

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If you enjoyed this episode, please subscribe and leave a review on Spotify, iHeartRadio, Apple Podcasts or your favorite podcast platform. Your feedback helps us reach more listeners and continue to bring you valuable content!

Episodes released weekly.