This year, we’ve not only experienced a pandemic that continues to upend our lives, but the resurgence of a powerful racial justice movement that has reminded us all that it is time for change. It is time for equality. It is time to put in the work across our industry and many others to dismantle white supremacy and systemic racism, and establish a work environment where everyone sees themselves represented and feels comfortable speaking their mind.

In this episode, our guests Bill Imada, chairman of IW Group, Julia Wilson, CEO of Wilson Global Communications and Margenett Moore-Roberts, chief inclusion officer of Golin and IPG DXTRA, discuss ways that agencies and corporations can improve their diversity efforts and in turn, find greater success. They also offer their predictions on the impact of the 2020 presidential election.

This discussion is part of our series reviewing the 2021 Relevance Report, a collection of essays from industry leaders which explores how to communicate with American consumers during this unprecedented time of COVID-19 and heightened political divide. Download your copy of the 2021 Relevance Report today at annenberg.usc.edu/research/center-public-relations/relevance-report.

Note: This episode was recorded in December 2020. 

Featuring:

Bill Imada, chairman of IW Group (@IWGroup)

Julia Wilson, CEO and founder of Wilson Global Communications (@wilsonglobalcom)

Margenett Moore-Roberts, chief inclusion officer of Golin and IPG DXTRA (@IPGDXTRA)

Host:

Fred Cook (@fredcook), Chairman of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relations

Follow us: @Center4PR (Twitter, Facebook and Instagram)

Newsletter: News from the USC Center for Public Relations

Visit our website: https://annenberg.usc.edu/research/center-public-relations

A production of the USC Annenberg Center for Public Relations at the University of Southern California.
Host, Fred Cook
Executive Producer, Ron Antonette
Season 6 Producers, Javiera Contreras, Anahita Mehra, Joe Carreon, Marshall Winfield
Created by ZaZu Lippert
 

LINKS
Follow the USC Center for PR (@usccenterforpr) on Instagram and LinkedIn. 
Follow Fred Cook on LinkedIn. 
Find all our reports at annenberg.usc.edu/cpr.