The Time Is Now

So many solopreneurs find networking a challenge - it can be hard to know how to approach strangers, to know what to say and to follow up without it being too ‘salesy’. In this episode, I am going to help you think differently about networking. My 7 big tips will also give you the practical insights you need to build meaningful relationships and turn your networking into business opportunities.

 "If you can’t find a network where your ideal clients meet, create it!"

This is the first episode in a series dedicated to the key marketing strategies you need to think about to grow your portable business.

What You Will Learn

What networking is really about

The 7 key tips to grow your network and build relationships

How networking can meaningfully serve your business

This Episode Is Also Available In A Blog Format:

Click here to find the article

Resources And Inspiration:

Hubspot

Go Giver by Bob Burg

Free vs paid value - Where to draw the line?

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There are some businesses that you may think would be difficult to run virtually or to adapt to run as location independent enterprises. We associate them with needing a physical location or experience or we do not believe that customers will be willing to make the switch to an online alternative.

This week’s episode challenges those ideas! Natasha Rekhi of Theatre4Kids shares how the pandemic allowed to innovate and disrupt the theater and entertainment industry for kids. In this inspiring story, you will learn how she turned her in-person and local workshops into a successful global theater business.

I always wanted to have a career in my suitcase. Thanks to the pandemic I turned my dream into reality and turned my theater workshops for kids into a global online entertainment business.

Natasha Rekhi is a theatre educator and public speaker based in the Netherlands. She has taught children in Europe, Asia and the Middle East. An expatriate for most of her adult life, she uses drama as a medium to support children of globally mobile families achieve social integration in cross cultural environments, build self-confidence, overcome language barriers and achieve self-expression. Natasha currently offers virtual drama classes for children under her brand Theatre4Kids. She also develops and runs the after-school drama club at the International School of Amsterdam and hosts the 'Happy Families' radio show on the local English radio Broadcast Amsterdam.

What You Will Learn

How the pandemic allowed the birth of this new innovative business

How Natasha addressed customer hesitation around online entertainment solutions for children

What allowed her to gain rapid exposure and great PR globally

Resources and inspiration:

How to create your recession proof business now! – Part 1: Assess

How to create your recession-proof business now! – Part 2: Pivot

Make your recession-proof business – Part 3: Super Serve!

Find Natasha Online

Facebook

LinkedIn

Instagram

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Becoming the go-to expert for your industry does not happen overnight. It takes time and energy to get your customers to know you, like you and trust you. But if you do it strategically, you will start to see results and revenue more quickly.

 "Branding is not about the colors of your logo and your website. Branding is about building an effective messaging that your clients identify with."

In this week’s episode, I am sharing what you need to do to become THE person to go to for your niche - and here’s the big news, it’s not about you at all!

What You Will Learn

How to get your clients to know you

How to get your clients to like you

How to get your clients to trust you

This episode is also available in a blog format:

Click here to find the article

Resources and inspiration:

7 ways to research where to find your clients

The simple way to know if your clients will buy before you sell

Free vs paid value - Where to draw the line?

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Five years after her first episode on Tandem Nomads, Erin Long is back to share her incredible success story and how her company has developed into a business where she is not even needed anymore.

That could be the end of the story, but the truth is that even the greatest successes come with challenges that no-one really talks about, even though so many entrepreneurs experience them.

"Take care of your brain and well-being just like any other part of your body."

In this episode, I want to shine the light on an important topic that is rarely spoken about - the mental health challenges that a lot of small business owners and solopreneurs experience.

Erin and I have become friends over the years, and this episode is a heart-to-heart conversation between two friends and two business peers. In fact, we both experienced some tough times in the past year and are still working through it while growing our businesses.

Erin shares so generously and with real authenticity the personal struggles she has faced despite her success, such as loss of motivation, purpose and direction, and how she managed to overcome her mental health challenges to continue to thrive in her journey.

Erin Long is an American and a certified speech therapist. She quit her job to join her husband who works for the US Foreign Service and went to live with her family on a global nomadic life through Mexico, Brazil, Serbia and Bosnia so far. While moving from one country to another she had the brilliant idea to start online speech therapy services, Worldwide Speech, to help the English native speaking community around the world, particularly expat children. She created her company Worldwide Speech and became a certified practitioner by the American Telemedicine Association in telepractice. For the last decade, Erin has become a leader in teletherapy within the speech-pathology community influencing teletherapy policy and training programs.

To discover Erin’s first episode on Tandem Nomads and learn about how she started this business, click here.

What You Will Learn

What has happened to Erin and her business since her first interview

What challenges she has experienced along the way

What lessons she has learned and the things she continues to work on

Resources and inspiration:

From Therapist to Nomad Entrepreneur with Erin Long

The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay Hendricks

Dealing with the “negative” emotions that stop you in your business – With Gabriela Encina

How to build your tribe to thrive as a solopreneur

Find Erin Online

Website

Facebook

Instagram

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Market research is so important to validate your business and avoid costly mistakes, but it is also the best way to learn where to find your ideal clients.

However, market research is something that is often either seen as a very complex thing that only big corporate companies can afford or as a huge hassle to go through because it is not fun and requires some time.

"You might think that you are saving time and energy when you skip your market research, but what you are doing is in fact the exact opposite."

In this episode, I will show you how to keep your market research simple, while gathering 7 type of critical information that will allow you to know where your ideal clients are and what the most marketing strategy is for you.

What You Will Learn

This episode is also available in a blog format:

Resources and inspiration:

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When you are running your own business, you want to serve your customers and build as many positive relationships as you can. But when it comes to people asking you to do things for free, this can be really challenging.

It is hard to know what to say ‘yes’ to without taking time and energy away from growing your business, and yet we all experience that ‘fear of missing out’ on what might be a great opportunity.

"It is difficult to say “NO” to providing free work if you are not clear about what you truly want to say yes or no to."

In this week’s episode, I will share with you how to choose when to say ‘yes’ to a request to do something for free and how to handle those occasions when you need to say ‘no’ without damaging your relationship.

What You Will Learn

How to decide when to say yes to do something for free

What you should offer for free to grow your business

How to say no in a positive way

This episode is also available in a blog format:

Click here to find the article

Resources and inspiration:

How to Say No When You Feel Pressured to Say Yes

How to create free content that will grow your portable business

Asetila Köstinger, expat partner in Ankara, Turkey.

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For so many of us who have a passionate belief in changing the status quo, knowing where to start and how to get started is the biggest challenge!

Sometimes, the most important part of turning your dream of making a difference into reality is just to start somewhere! While having a great process for building your business or driving change is important, you also have to start and trust that the journey will take you where you need to be.

My guest this week is passionate about changing the real estate and relocation industry. Lindy Chapman has an amazing story to share. Despite being told it couldn’t be done, she is proof that when you make a start and trust your dream, amazing things can happen!

"Podcasting is an amazing way to connect and build an authentic relationship with your audience."

Following 20+ years as a relocation client supporting her husband's career, Lindy Chapman entered the real estate & relocation industry where she serves as a champion for those who move by challenging outdated processes that too often fail the consumer. Through her podcast ReloTalk, she also seeks to bring relocation clients into the conversation in order to serve as part of the solution rather than a problem to be solved in the industry.

Quickly after launching her podcast, the digital brokerage startup, Doss, based in Houston named her CEO of Social Agents, where she is building a team of real estate resource "Matchmakers" to support home buyers and sellers whether moving across town or to a new country. She also serves on the Advisory Board for Pivtapp.com, a social app for relocated employees and their families.

Lindy is the mom of 4 young adults scattered from NYC to San Francisco and she and her husband are passionate about helping marriages that move through their work with "The Significant Marriage."

What You Will Learn

What problem Lindy wanted to solve in the relocation market

How she figured out where to start to do something about it

What unexpected outcomes she experienced as a result

Resources and inspiration:

Families in Global Transition

Growing your business the meaningful way, the Go-Giver way!

Find Lindy Online

Website

Relotalk Podcast

Email

LinkedIn

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So many solo-entrepreneurs struggle with the idea of selling their products and services. It feels uncomfortable and slimy because we have a big misconception about sales being about manipulating or controlling our customers.

Here is a huge secret that many solo-entrepreneurs still do not know - you cannot control whether someone’s decision to buy your product or service.

Once you understand that, you can start to focus on what you can control to create the best possible environment for sales to happen.

"To convert prospects into customers, you need to sell the solution to their problem, not your product or service."

In this week’s episode, I am sharing what you can do to convert prospects to customers, and I promise, it will change how you feel about sales forever!

This is the final part of a three-part series based on my 3C™ system for building a successful portable business.

Click here to listen to the first part on turning uncertainties into clarity about your business foundations

Click here to listen to the second part on how to build consistency in your business to continuously attract clients

What You Will Learn

How to describe your offer in a compelling way for your customers

What the key matrix is that you need to keep track of to evaluate your sales

What the one thing that you should never forget when doing business is

This episode is also available in a blog format:

Click here to find the article

Share Your Love!

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Are you considering starting a podcast, but you are not sure if it is the right medium for you or where to get even started?

Podcasts are an amazing way to build your community and set yourself up as the ‘go to’ expert in your field.

But if you are new to podcasting, you might feel overwhelmed and not know where to get started.

"Podcasting is an amazing way to connect and build an authentic relationship with your audience."

In this episode, you will learn the three steps you need to take to prepare, produce and promote your episode with podcasting expert, Regina Larko.

Regina Larko is passionate about leveraging the power of voice to drive positive change. Born and raised in Vienna, she established herself as a leader in Podcasting and social impact in Hong Kong over the past 4 years. Regina is a TEDx speaker, Hong Kong Tatler named her one of the “10 Women who are shaping Hong Kong for the better” and Green Queen named her one of the “10 Women changing the future of impact in Asia”.

Her Podcast #impact marries two passions in Regina’s life: audio and purpose-driven work. The show received an Honorable Mention at the Golden Crane Awards 2020 and is ranks in the TOP 10% of almost 2 million Podcasts globally. Regina mentors aspiring and new Podcasters to give them the confidence, tools and resources they need to find their own Podcasting success with her online program called Start your Podcast. Make an impact.

What You Will Learn

How to reflect on your podcast goals before you start

What the key production elements are that you need to consider

What will allow you to get exposure and grow your audience

Find Regina Online

Website

Email

Facebook

LinkedIn

Instagram

Twitter

Share Your Love!

Do you enjoy listening to this podcast show? Leave on your review on your favorite app – iTunes, Stitcher, Spotify, Google Play

 

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