The Time Is Now

Most solo entrepreneurs complain that creating content is time consuming and overwhelming. You get motivated to start one day, try to keep up with it, then stop, then pick up again, but eventually you end up giving up once and for all. This means you lose the opportunity to engage with your audience and nurture your relationships with your ideal clients!

Your content is what will make your ideal clients know you, like you, trust you and see you as the go-to expert in your field. But the value you provide is not in the quantity of content you produce, it’s in the consistency of it!

In this episode I will share with you how to shift the way you look at content creation so you can define a strategy that truly works for you.

You will also learn how to find 18 topics ideas in 12 minutes!

What you will learn:

How to choose the right content strategy for you

How to come up with 18 topic ideas in 12 minutes

How to make sure you don’t get overwhelmed with content creation

Click here to find the article

Resources and inspiration:

Listen to episode 251: 3 reasons your content is sucking all your energy and what you can do about it

Listen to episode 95: How to create free content that will grow your portable business

Listen to episode 273: Finding the marketing strategies that work for you

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As entrepreneurs we all have times of feeling stuck. There’s a challenge before you and you’re just not sure how to move through it to a solution. In those moments it’s easy for frustration to set in, but have you ever considered using Brain Gym?

Brain Gym is an effective technique which helps you shift your mindset from obstacles and a brain fog to release, clarity and solutions. This week Florence Chabert d'Hieres, a licensed Brain Gym Practitioner, introduces the benefits of the tool and explains how it helps to balance the human body and mind for optimum performance. She also reveals the positive impact it’s had in her personal and professional life and that of her clients.

It’s a technique that can be used anywhere and which improves your communication and organization skills. If you want to learn more about it, what’s not to love about listening to this episode?

When you are faced with an obstacle, movement is what will help you unlock the solution.

Florence Chabert d’Hieres is an Adult TCK raising three TCKs. Her very unique story as an international adoptee led her to become an intercultural trainer and international parenting expert.

She has also lived the reality of expatriations as a young adult in the USA, Switzerland, Australia, and then as Chief Family Officer in the Middle East and Europe. With her background and experience, she wanted children/parents to feel a sense of pride and cohesion in their multiple identities but also to succeed in their expat adventure. Ten years ago, she created Coach4expat helping expats to adjust to their new life in a host country thanks to Brain Gym.

Florence is also the author of ‘I'm a citizen of the world’, her first book for parents and children to guide them in their expat journey and creating their own family culture.

What you will learn:

How you can use movement to bring solutions to a business challenge

Practical ways in which to shift from a fixed mindset to a growth mindset

Why getting clear about values is so important when starting your business

Find Florence Online:

Website: www.coach4expat.com

Instagram: @yourcoach4expat

LinkedIn: Florence Chabert d'Hieres

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Being able to reach and build relationships with your potential clients is fundamental to your business success. However, when it comes to developing effective marketing strategies to make that happen, so many entrepreneurs end up stressed out and overwhelmed!

Having a clear marketing strategy is simply about knowing where your ideal clients are spending time and how to enter into a relationship with them.

This week I am breaking down the myths about marketing and sharing the essential steps you need to take to develop strategies that are right for you and your business. Getting clarity about your marketing and knowing what works will help you be work at your own pace and go slow when you need or want to.

What you will learn:

What marketing is really about and what are the mistakes to avoid

What marketing strategies exist to help you gain visibility

How to choose which marketing strategies work for you

Click here to find the article

Resources and inspiration:

Listen to episode 251: 3 reasons your content is sucking all your energy and what you can do about it

Read about The seven types of research you need to find your ideal clients

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Mental health and mental wellbeing are just as important as your physical and business health. Despite this, many entrepreneurs still struggle with burnout.

As Amanda Bates discusses this week, proactively watching what’s happening to your mental health is vital to avoid substantial disruption to your business. With examples from her own journey, she explains why managing your mental health can be the difference between an enjoyable, short, planned breaks and unexpected time off due to persistent physical illness.

If this was the last thing on earth that I had to do, what could I do for another five years and still be excited about it?

In this episode, Amanda also shares when it’s best to reach out for support and from whom and offers ideas as to how failure helps your mental health long-term.

As a third culture kid Amanda’s interest in navigating cross-cultural spaces and identity started young. Her American born, African-raised perspective continues to influence her as she leads the creative direction of The Black Expat, a multimedia platform dedicated to changing the narrative on Black international mobility. She also hosts the Global Chatter podcast which takes a humorous deep dive into these conversations from underrepresented perspectives. When Amanda’s not talking the mobile life, she is a student affairs professional at North Carolina State University and a career counselor, with her brand, Bates At Work.

What you will learn:

Why building a specialist support network is important and the right time to contact them

The three Bs! Burn-out, Bored-out, and Break-out

The value of understanding that you are so much more than your business

Resources and inspiration:

Listen to episode 262: Entrepreneurship beyond business – doing more than one thing – With Amanda Bates

Listen to episode 241: Prioritizing self-care and keeping up with business in tough times

Listen to episode 266: The journey to brand evolution and transformation

Join the Tandem Nomads Facebook group here

Find Amanda Online:

Website: www.theblackexpat.com

Facebook: The Black Expat

Linkedin: TheBlackExpat

Instagram: @theblackexpat and @theglobalchatter

Twitter: @theglobalchatpod and @theblackexpat

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For many people selling can feel slimy, daunting or overwhelming.

But it does not have to be this way…

Selling is about helping people understand how they can solve their challenges or desires and find the right solutions for them

All you have to do is to focus on letting them know about your solution, ask the right questions and giving them the information they need to make their own decision, the rest will happen on its own.

In this episode I will share with you the simple ways you can make selling easier.

What you will learn:

What mindset shift you first need to make to sell with ease

How to describe your products or services in a compelling way

How to let your clients know about your offers

Click here to find the article

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You’re looking to grow your business audience and you want to try something new. Have you considered starting a podcast? Perhaps you already have one and want to use it to leverage your business?

With so many podcasts out there these days, it can feel a little daunting. Who is going to listen to you? Do you really have anything to say? This week Kat Brendel explains how new podcasters and existing ones can break through the noise to get noticed. She shares the benefits of developing a testing mindset and why it will help you to connect more closely with your audiences. Kat also offers a range of tips about driving your business forward with podcasting; the quantity of content versus its promotion, making calls for action, and ways in which to create more clients.

 Tune down your content creation and tune up your content promotion.

Kat’s enthusiasm for podcasting together with her expertise and wisdom makes this episode a must-listen for any entrepreneurs who podcast already or who want to!

Kat Brendel’s (she/her) love of stories led her to study journalism and build a career in media. Through getting a boatload of marketing experience in South America, the US, and Europe, she learned not just how to tell good stories, but how they can drive businesses forward. In 2017, she launched her first podcast and was immediately hooked. Since then, she’s not only become a serial podcaster, but has also helped dozens launch and grow theirs. As a podcasting strategist, her goal is for business owners to create podcasts that grow their visibility, business, and impact.

What you will learn:

Why the power of voice matters in business podcasts

Ways in which podcasts increase your business visibility

The value of making one call to action

Resources and inspiration:

Free training: Busting podcast myths: What it really takes to create a podcast that gets you leads with every episode

Listen to episode 206: Leveraging the power of podcasting to grow your audience – With Regina Larko

Find Kat Online:

Website: www.katbrendel.com

Instagram: @kat_brendel

LinkedIn: Katharina Brendel

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Are you able to clearly describe your different revenue streams, the revenue you earn for each, and at which period of the year?

And are you able to clearly define what marketing strategies are attracting your clients and which ones are not?

If not, it’s high time for you to stop everything you are doing and dive into these numbers!

Your business is providing you with precious information, you might not know it if you don’t track what’s happening in your business.

As unsexy as it might sound, this process can empower you and help you make your business easier and simpler.

When you know exactly what strategies are generating revenue, and which ones are not, you will feel more ease and see bigger results in your business.

What you will learn:

How to tackle your sales and your numbers “in a non-accounting” way to figure out which marketing strategies are working for you

How to analyze those numbers and make key decisions to grow your business without getting overwhelmed

What mindset you need to adopt to come from a place of growth

Click here to find the article

Resources and inspiration:

Read about: How to be an entrepreneur and have lifestyle freedom by embracing the seasons in your business

Find out how to: Use Your Testimonials to Grow Your Business

Listen to episode 227: How should I price my services or products?

Listen to episode 268: 3 mistakes that ruin your profit and prevent you from paying yourself

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As an entrepreneur growing your company and paying yourself a salary may feel like the greatest challenge there is.  Yet with the right mindset and planning, all entrepreneurs can achieve a high turnover and high profit.

So how do you make it happen? This week Anna Maria Moore takes you through some of the common financial mistakes entrepreneurs make. She highlights the importance of pricing services and products at the very beginning of your business in order to create your own salary. Anna also shares details of how to plan for the salary, account for realistic business costs and why this is critical for targeting the right kinds of clients.

This is an important episode for entrepreneurs who want to understand how to make their businesses financially stable, predictable and profitable.

“Your business must allow you to thrive and not just survive”

Anna is a very passionate and successful businesswoman and international best-selling author who has dedicated over 10 years to building her own companies. She is the CEO of three companies including Softway LTD and Foundation with Initiative.

A financial strategist and mentor with a background in economics and psychology, she draws from a wealth of experience to guide other businesswomen from making a decent turnover and low profit to a high turnover and HIGH PROFIT. Her philosophy is that your business must allow you to thrive, not just survive.

What you will learn:

Why do solo entrepreneurs often struggle to make real profit

What 3 mistakes to avoid to grow a sustainable business

The most important thing to do to make sure your business is profitable

Find Anna Online:

Website: www.annamariamoore.com

LinkedIn: Anna Kupisz 

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Do find yourself saying ‘yes’ to all sort of things in your business and your personal life because you’re afraid to miss an opportunity, or you want to keep everyone happy, or you just don’t quite know how to say ‘no’? And then you get overwhelmed, doing things that don’t bring you any joy!

If you want to be able to slow down and take your business growth at your own pace, you’ve got to know when to say a big, bold YES with confidence and when to say ‘No’ without guilt and shame.

To experience more ease, joy and growth you need to have clear boundaries and know exactly when to give a “Definitive NO” and when to say, “Oh YES!”

Knowing when to say ‘yes’ and when to say ‘no’ becomes much easier when you are clear about your priorities. And making choices aligned to those priorities will not only bring you joy, but it will also drive your business growth and results. In this episode, I help you work on your priorities, setting boundaries and how to say ‘no’ more effectively.

Many things that are not aligned with your priorities, which is ultimately affecting your growth and results. Here is how you can define clear boundaries and say NO to what does not serve you while knowing where to focus your energy and attention.

What you will learn:

The simple way to identify what are you saying “YES” to that is not aligned with your priorities

How to give a clean “NO” without feeling guilty and focus on what is a real “Hell yes!” for you

Click here to find the article

Resources and inspiration:

Read my blog post: Where to draw the line on what you offer for free

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Nearly everyone has heard of rebranding a business, but what about ‘brand evolution’? It’s not just changing your logo as you might think!

In this episode, Sundae Schneider-Bean reveals how a true brand evolution requires a willingness to shift in your business as things evolve and to do the deep personal work which asks whether you are still in alignment with your brand.

Sundae takes listeners on a journey of her brand evolution, offering tips and insights about how to get the best out of the process. As a self-confessed ‘coaching nerd’, she talks about what growth feels like in your body, how to recognize its signs and how to partner with external branding and marketing agencies. Sundae is a true transformation specialist whose knowledge and experience provides invaluable insights about brand evolution, regardless of your budget.

“There was enough discomfort and ‘clarity’ to push me to change.”

Sundae Schneider-Bean is an intercultural strategist, a transformation facilitator, and a solution-oriented coach. She supports individuals and organizations as they traverse through (and flourish beyond!) life quakes and other major shifts - no matter where they are. For almost a decade, her location-independent business has served individuals and world-class organizations from over 60 countries across six continents. Sundae’s mission is to help clients achieve ambitious goals while navigating transition. She leads several online groups with thousands of members and hosts the popular weekly podcast IN TRANSIT with Sundae Bean. Formerly known as Expat Happy Hour, it has enjoyed a top 5% global rank for five years straight.

What you will learn:

The difference between rebranding and brand evolution

Why the physical and emotional discomfort of transformation is a good sign for you and your business

How to partner with branding and marketing organizations rather than employ them

Find Sundae Online:

Website: www.sundaebean.com

Facebook: Sundae Schneider-Bean, LLC

Twitter: @SundaeBean

Instagram: @sundaebean

LinkedIn: Sundae Schneider-Bean

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