The ToolShed Podcast

Most builders don't fail because they're bad at marketing — they fail because the construction industry has changed, and the old way of showing up no longer works.

In this episode, Mick Hawes sits down with Jordan Skinner, one of Australia's leading voices in construction branding, to unpack why builders struggle with visibility, trust, and attracting the right clients… and what to do differently in 2025.

With a decade in his family's civil contracting business and years helping builders build trusted personal brands, Jordan explains exactly how builders can stand out, communicate better, and win work without competing on price. Connect with Jordan Skinner: Website: https://moonshotmedia.com.au/ LinkedIn: https://www.linkedin.com/in/jordanaskinner/ Podcast: https://moonshotmedia.com.au/crushing-it-in-construction/

📊 FREE RESOURCES: ✅ Personal Brand Scorecard → https://constructingaleader.com/quiz ✅ Builder's Freedom Scorecard → https://buildersfreedomreadiness.scoreapp.com/ Watch the full episode: https://youtu.be/CVMcriXt-_E

Subscribe: https://www.youtube.com/@TheToolShedPodcast

Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/

Stay tuned next week when we talk about it. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy.

Waterproofing failures and compliance issues are costing builders thousands of dollars every year not because they don't care, but because the industry has become too complex to manage on memory and habit alone. In this episode, we sit down with Byron Landeryou to uncover why these problems continue to show up on sites across Australia and how a smarter system can eliminate most of them before they start.

Connect with Byron Landeryou: Website: https://complibuild.com.au/

Facebook: https://www.facebook.com/profile.php?id=61566831471416

Instagram: https://www.instagram.com/complibuild/#

LinkedIn: https://www.linkedin.com/in/byron-l-b1a95414/

Youtube: https://www.youtube.com/@Complibuild

If you want fewer call-backs, less rework, and more confidence in how your jobs are delivered, this episode gives you practical solutions you can apply immediately.

Watch the full episode: https://youtu.be/rEGVQasLCno

Subscribe: https://www.youtube.com/@TheToolShedPodcast

Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/

Stay tuned next week when we talk about it. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy.

What if winning clients had nothing to do with convincing, persuading, or pushing?

In this episode, I sat down with Ari Galper, the world's number one authority on trust-based selling, to unpack a breakthrough idea that transforms the way builders and business owners sell: how to sell without selling.

Ari reveals the moment that changed everything for him, a moment that exposed why traditional sales tactics fail and why trust has become the most valuable currency in business today.

Watch the full episode: https://youtu.be/CUluutHtj14

Subscribe: https://www.youtube.com/@TheToolShedPodcast

Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/

Stay tuned next week when we talk about it. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy.

Most tradies work hard but still feel like the money slips away. In this episode, we uncover why that happens and how the right tax specialist can help you take control of your cash, avoid costly mistakes, and finally build a financially stable business.

Michael Gallagher breaks down the common traps builders fall into, the risks of mixing personal and business money, when to shift from sole trader to company structure, and the money habits that protect your profit long-term. Connect with Michael Gallagher: Website: https://www.taxfortradies.com.au/ Facebook: https://www.facebook.com/taxfortradies Phone: 1300 263 260 Email: [email protected] [email protected] [email protected]

Watch the full episode: https://youtu.be/FhkJxz_pP1Y Subscribe: https://www.youtube.com/@TheToolShedPodcast Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/

Stay tuned next week when we talk about it. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy.

If you want clarity, confidence, and a business that actually rewards your hard work, this conversation will point you in the right direction.

In this episode of The ToolShed Podcast, I sat down with marketing expert Sam McEwin to unpack how smarter, more intentional marketing can completely transform a building business. With over 15 years of experience helping companies grow, Sam shares how most builders misunderstand marketing, confusing it with advertising or social media noise when in reality, true marketing is about trust, clarity, and connection.

Connect with Sam McEwin: Website:https://www.bizwisdom.com.au/ Facebook: https://www.facebook.com/BizWisdomAgency/ Instagram: https://www.instagram.com/bizwisdomagency/ Twitter: https://x.com/bizwisdomagency?lang=en LinkedIn: https://www.linkedin.com/company/biz-wisdom/ Industry report: www.bizwisdom.com.au/builders2025/ SEO spreadsheet: www.bizwisdom.com.au/builderseo2025/ SEO audit page: www.bizwisdom.com.au/builderseoaudit/ Sam's LinkedIn: https://www.linkedin.com/in/sammcewin/ Watch the full episode on YouTube: https://youtu.be/EaJ48rhcHEc Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/

Stay tuned next week when we talk about it. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy.

Most builders don't fail because they can't build, they fail because they don't understand their numbers. In this powerful episode, Victor Zhou joins us, as we expose the hidden financial mistakes that are silently destroying construction businesses from the inside out.

Connect with Victor Zhou: Website: https://www.yourcfopartner.com.au/ LinkedIn: https://www.linkedin.com/in/victorzhou-ycp/

This episode dives deep into the Profit First approach, showing you how to take control of your finances, improve cash flow, and finally start keeping more of what you earn.

Stay tuned next week when we talk about it. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy. Watch the full episode on YouTube: https://youtu.be/6iSfuOwwl54

Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/

What does it take to build a $70 million construction business and make a lasting impact on the planet?

In this episode of The ToolShed Podcast, I sat down with Daniel Morton, founder of Adelaide Green Homes and JackApp, to explore how sustainable design and smart business systems are reshaping the future of residential construction in Australia.

Whether you're a custom home builder, construction business owner, or just curious about how green homes can reduce costs and increase client satisfaction, this episode is packed with insight and inspiration. Connect with Daniel Morton: Website: https://adelaidegreenhomes.com.au/ Facebook: https://www.facebook.com/AdelaideGreenHomes/ Instagram: https://www.instagram.com/adelaide_green_homes/ LinkedIn: https://www.linkedin.com/company/adelaide-green-homes/ Stay tuned next week when we talk about it. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy. Watch the full episode on YouTube: https://youtu.be/6iSfuOwwl54

Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/

Are you tired of spending hours on quotes that go nowhere or worse, win the job and realise you've underpriced it?

In this episode of The ToolShed Podcast, I sat down with Haydn Simmons from PriceAPlan, one of Australia's leading estimating companies, to unpack why builders lose money on estimates and the simple 3-step process to fix it.

We dive into the growing pressures of the building industry, rising costs, client expectations, and emotional stress and reveal how smart builders are systemising their estimating process to protect their time, sanity, and profit.

Connect with Haydn: Website: https://www.priceaplan.com.au/

Facebook: https://www.facebook.com/Building.Estimates

Instagram: https://www.instagram.com/priceaplan

Youtube: https://www.youtube.com/@priceaplan

Instagram: https://www.instagram.com/tarasaxon_/

Stay tuned next week when we talk about it. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy. Watch the full episode on YouTube: https://youtu.be/9FRAF6XCVR4

Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/

Most builders are working harder than ever but with outdated systems and old-school processes that slow everything down. In this episode, Mick Hawes sits down with Shilpa Mohan, Head of Operations at ProcurePro and TEDx Sydney speaker, to unpack how one of the world's least digitised industries is finally catching up.

Connect with Shilpa: ProcurePro AI Demo: www.procurepro.coInstagram: https://www.instagram.com/justshilps/ LinkedIn: https://www.linkedin.com/in/mohanshilpa/ Twitter: https://x.com/justshilps

Stay tuned next week when we talk about it. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy. Watch the full episode on YouTube: https://youtu.be/UPiZiqFK5fY

Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/

Money problems rarely start with maths. They start with a mindset. In this ToolShed session, we unpack how early "money scripts," status spending, and the "I deserve it" loop quietly block wealth for builders and what to do instead.

Connect with Tara Saxon:

Website: https://tarasaxon.com/

Facebook: https://www.facebook.com/saxontara

LinkedIn: https://www.linkedin.com/in/tarasaxon/

Tiktok: https://www.tiktok.com/@tarasaxon_

Instagram: https://www.instagram.com/tarasaxon_/

Stay tuned next week when we talk about it. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy. Watch the full episode on YouTube: https://youtu.be/CcAi3nx5eb0

Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/