When growth is stagnant, companies often adjust prices for more revenue. Without a strong understanding of pricing power relative to market alternatives, this can result in the opposite effect: customer churn. In this session, we’ll walk through drivers of pricing power, how to assess them, and strategies to employ before your next price increase.

 Attendees will learn:

- How to assess your pricing power relative to market alternatives

- The 3 most important levers for building and protecting your pricing power

- Top go-to-market tactics under each lever to improve price realization