The Tourism Chat Show

There has been some great research come out over the past year or so that talks about the changing trends we’re seeing in consumer behaviour with regards to their expectations of businesses - and one of those big trends is consumers want speed - which means that businesses will be forced to adopt a digital-first mindset to deliver it. 

This week, we chat with INFLITE NZ CEO Adam Joyce to discuss their journey and the benefits and pitfalls to watch for when you embark on this journey in your business. 

Given that this is all based on human behaviour,  it can be hard to assess the effectiveness of Customer Experience (CX), but there are certain agreed factors that determine a positive customer interaction. Responsiveness to booking queries, or phone calls, for example, is better when it’s faster, while customers appreciate and now expect communications that are personalised and tailored to their position in the purchasing journey.  

Thanks for tuning in. 

For more info: https://inflite.nz/

_______________________________

Resources and Links to connect with Destinate NZ

Subscribe to our monthly newsletter and receive our free 101 Ways to Destinate your Tourism Business here

Say hi to us on social:

Facebook: https://www.facebook.com/DestinateNZ

Instagram: https://www.instagram.com/Destinate_NZ

Twitter: https://www.twitter.com/DestinateNZ

LinkedIn: https://www.linkedin.com/company/destinate-nz

Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

Website: www.destinatenz.com

This week we head to Rimini, Italy to chat with Craig Smith.  Well we actually do that via zoom but we wished we were able to get to Italy right now! 

Craig has a long history of selling NZ and Australian tourism experiences to the UK and European markets and joins us to chat about life from a European perspective.  

We have an interesting chat about regional dispersal, which markets will respond first when borders do reopen, and some advice for operators managing their bookings with no certainty over border openings. 

We start the episode by discussing a couple more of the Skift Megatrends in redefining travel in 2022, and ask you what you're doing to diversify your business in these times of uncertainty.  Check out our workshops here for curating online experiences: https://www.destinatenz.com/workshops.

Please enjoy the show and we'll be back next week. 

Michelle & Chambers xx

Resources and Links to connect with Destinate NZ

Subscribe to receive our free 101 Ways to Destinate your Tourism Business here - Say hi to us on social:

Facebook: https://www.facebook.com/DestinateNZ

Instagram: https://www.instagram.com/Destinate_NZ

Twitter: https://www.twitter.com/DestinateNZ

LinkedIn: https://www.linkedin.com/company/destinate-nz

Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

Website: www.destinatenz.com

We welcome very special guest Renata West, MD of Pacific Storytelling.  We chat through the similarities and differences in the approach to Covid between Tahiti and New Zealand. 

How has Tahiti managed to keep its thriving tourism industry afloat?  What has changed in their operations since Covid arrived? What are the biggest challenges still facing them? 

It's an insightful chat about how different approaches have been taken across different countries. 

Renata also gives advice to NZ operators on re-engaging with the US trade market in preparation for the NZ border re-openings. 

For more information and to contact Renata: https://www.pacificstorytelling.com/

Please leave us a 5-star review on your preferred podcast app :)

__________________________________________________________________

Resources and Links to connect with Destinate NZ

Subscribe to receive our free 101 Ways to Destinate your Tourism Business here -

Say hi to us on social:

Facebook: https://www.facebook.com/DestinateNZ

Instagram: https://www.instagram.com/Destinate_NZ

Twitter: https://www.twitter.com/DestinateNZ

LinkedIn: https://www.linkedin.com/company/destinate-nz

Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

Website: www.destinatenz.com

Welcome to our very first episode of 'Ask Destinate'.  We invited you to send in your questions about tourism marketing and this is the first in the series answering some of those for you. 

This week we tackle two big questions: 

1. How to create a compelling advertising campaign. 

- The key steps needed for success

- Understanding your Why

- Getting to know your ideal customer

- Emotionally connecting with your audience

2. How to select and get the most out of influencer marketing.

- Vetting influencers 

- Maximising Value 

- Setting and agreeing upon outcomes 

- Why they work (mostly) 

We hope you enjoy this episode and take away some tips for your tourism business too.  If you have a question you'd like us to answer in future episodes, you can submit it here - https://www.destinatenz.com/destinatenzpodcast 

________________________________________________________________

Resources and Links to connect with Destinate NZ

Subscribe to receive our free 101 Ways to Destinate your Tourism Business here -

Say hi to us on social:

Facebook: https://www.facebook.com/DestinateNZ

Instagram: https://www.instagram.com/Destinate_NZ

Twitter: https://www.twitter.com/DestinateNZ

LinkedIn: https://www.linkedin.com/company/destinate-nz

Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

Website: www.destinatenz.com

Happy New Year and thanks for tuning back in for 2022! 

Michelle & Chambers are back from a short break to continue bringing you interviews with the best in the tourism biz.  This week, we welcome Rob Jewell, Chief Executive of Fox Glacier Guiding on the West Coast.  Everyone in the industry knows that the West Coast has been one of the hardest hit regions since Covid hit, so we check in to see how their summer is going, share some tips on the best things to do on the West Coast, and talk resilience and the power and value of networking. 

Rob is also the co-chair of Glacier Country Tourism and GM of Mt Cook Glacier Guiding and has a wealth of knowledge and experience from his many years in tourism. 

For more info: 

https://www.glaciercountry.co.nz/

https://www.foxguides.co.nz/

_____________________________________________________________

Resources and Links to connect with Destinate NZ

Subscribe to receive our free 101 Ways to Destinate your Tourism Business here -

Say hi to us on social:

Facebook: https://www.facebook.com/DestinateNZ

Instagram: https://www.instagram.com/Destinate_NZ

Twitter: https://www.twitter.com/DestinateNZ

LinkedIn: https://www.linkedin.com/company/destinate-nz

Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

Website: www.destinatenz.com

It's our 50th episode so happy birthday to us!  

In our final episode for 2021, we chat with the outgoing Chief Executive of Tourism Industry Aotearoa, Chris Roberts. 

It's a candid chat about the highs and lows of the tourism industry over the past 7.5 years, the challenges still to face the industry and some sage advice for Chris' successor in the role. 

We also ask Chris what it's like in the Beehive and get a bit cheeky asking him who his favourite tourism minister has been!  It's a banger of an episode for us to see out 2021 and we thank you for listening in. 

Merry Christmas.  We'll be back on 12th January 2022.

More about Tourism Industry Aotearoa - https://www.tia.org.nz/ 

_________________________________________________

Resources and Links to connect with Destinate NZ

Subscribe to receive our free 101 Ways to Destinate your Tourism Business here - 

Say hi to us on social: 

Facebook: https://www.facebook.com/DestinateNZ

Instagram: https://www.instagram.com/Destinate_NZ

Twitter: https://www.twitter.com/DestinateNZ

LinkedIn: https://www.linkedin.com/company/destinate-nz

Michelle Caldwell LinkedIn: https://www.linkedin.com/in/michellekcaldwell/

Website: www.destinatenz.com 

As we glide into Christmas, we wanted to share another tourism success story with you.  A story about opening a brand new independent 5 Green-Star hotel in the heart of Auckland.  The Hotel Britomart's General Manager, Clinton Farley joins us for a chat about what it takes to do just that.  

Clinton shares his varied and exciting career history with us, tells us what exactly a 5 Green-Star hotel is, and some of the challenges in opening a hotel in the middle of a global pandemic. 

It's a great story of innovation, tenacity and kiwi ingenuity that goes into building a new brand that is making waves on the global market even with the borders closed. 

Thanks for listening. 

Check out The Hotel Britomart - https://thehotelbritomart.com/

To contact us:  https://www.destinatenz.com 

#DestinateNZ #tourismMarketing #newhotel #hotelmanagement 

This week we welcome Goway General Manager, Kathy Turner.  

Kathy has enjoyed a long and varied career in tourism in New Zealand and overseas, having started in the campervan industry at Auckland Airport back in the mid 1990s. From there, she hopped the ditch for the first time to work for Britz, before entering the world of selling travel online in 1998, at a time when online travel was not really even “a thing”! After a stint in the UK, Kathy returned home to Auckland to spend over 9 years at the helm of AOT New Zealand, also serving on the Board of TECNZ for 4 years. This was followed by a period in digital marketing and tourism software, satisfying the “geek” in her, with roles at Tomahawk and Tourwriter before crossing into true OTA with a role as Country Manager of Agoda.com, one of the Booking Holdings group of companies. This led to a move back to Sydney to a senior Agoda role, before finding her way back to her true home in Inbound, as General Manager of Goway Inbound. Kathy is a Board member of Australian Tourism Export Council (ATEC).

We discuss what the Australian Tourism Industry has done in terms of alignment and lobbying through Covid, how Goway were able to respond to the border closures, the aviation landscape and outlook, and what the Australian market is thinking about NZ's border announcements. 

We end with a chat about resilience and wellbeing after such a long lockdown in Sydney and Kathy imparts some advice for the rest of the tourism industry. 

Thanks for tuning in. 

www.destinatenz.com

#tourismmarketing #inboundtourism #nztourism #tourismnz #goway #tourismrecovery 

This  week, Michelle & Chambers are back to discuss the week's news - from border reopening dates, to YHA closing, to the new Traffic Light system coming in to play soon.

Then we spend the rest of the episode covering off our top tips for entering Business Awards and being successful.

These tips have been compiled by talking with award organisers, judges and from our own personal experiences.  If you've ever wanted to enter an award, but don't really know where to start, this podcast is a great place!

We'd love to hear from you with any other tips you might have, drop us a line via www.destinatenz.com/destinatenzpodcast and we'll update our blog post.

Thanks for listening, please leave a review and subscribe so you don't miss an episode.

#awards #businesstips #businesspodcast #podcast #MarketingPodcast #marketingtips #businessawards #TourismAwards #girlboss #tourismmarketing

It's hard to believe we've now reached our final episode in our 2021 NZ Tourism Awards special feature.  11 episodes, 31 interviews, 27 businesses later! 

Today we have two more inspiring finalists and we also grab some time with the Tourism Industry Aotearoa Events & Marketing Manager to discuss the Awards night. 

First up is Freeman Ehu from Sanctuary Mountain Maungatautari - this is their second guest appearance on the show as they are also finalists in the DOC Conservation Award. 

Our final finalist is Adam Haugh from Waiho Hot Tubs in Franz Josef.  This is an interview that everyone should hear - he tells it with passion and emotion but also so much hope for the future.  Waiho Hot Tubs are finalists in the Westpac Resilience and Innovation Award and you have to admit that the West Coast has had it tougher than almost anywhere in NZ during this pandemic. 

Then Lynn Robinson from TIA joins us for a chat about the Virtual Awards, and we try to get some secrets out of her about what will happen on the Awards Night!   

Michelle & Chambers then wrap up the series with a summary of their own personal highlights and a few giggles. 

We wish all the finalists the very best of luck for the Awards on 29th November. 

Thanks for listening. 

Timing: 

8.49 - Freeman Ehu, Sanctuary Mountain Maungatautari (https://www.sanctuarymountain.co.nz/home)

19.06 - Adam Haugh, Waiho Hot Tubs (https://waihohottubs.co.nz/)

36.25 - Lynn Robinson, TIA (https://www.nztourismawards.org.nz/) 

49.15 - Michelle  & Chambers wrap up the series (https://www.destinatenz.com) 

#NZTourismAwards21 #NZTourism #TourismNZ #TourismMarketing #MarketingMatters #GirlBoss #WomenInBusiness