In this first episode the Streetwise Trader – John Clarke shares how you can get your marketing for free. He takes us step by step through all the marketing aspects necessary to gain maximum exposure for your company.

This is a great way to get your business to the next level or begin marketing a new business, make sure to listen in today!

KEY TAKEAWAYS

Trade Directories

There are lots of different free listing sites that you can use to let people know about your business. There is software available that, for a small cost, will upload you details to the top ten sites. Using this can be advantageous as when edits are made they go through to all sites. Keeping details consistent across sites is vitally important as conflicting information can be potentially damaging.

Social Media

A lot of tradespeople don’t use it but definitely should. Social media is increasingly important, and more people now access content through streaming. It is a good platform to share before and after transformations of the work completed. Getting into the routine of photographing every job at the start and on completion will provide lots of content for your social media accounts.

Business Cards

Sending out business cards can help promote your business. They should always have up to date contact information on and can be useful in providing people with the contacts for your social media. This can result in them following you and being able to access regular updates.

Case Studies

Make content that is helpful and share some tips and tricks for people. This is an opportunity to use storytelling e.g. ‘I was called out late to a customer who had no heating…………….. By the end of the following day she had heating and a new boiler.’

Reviews

Being on a review site can have a huge impact on your business. There are several different review companies and the cost of joining can often be covered with the first 2 or 3 jobs you get as a direct result of the review listing.

Mail Shots

It is important now to make sure any information is GDPR compliant, but this marketing can help to create a database for your company. Sending regular emails to people about what you’re doing helps to keep them up to date about the services you can offer.

Google Business

Signing up for Google Business enables you to post minute videos. This makes you more memorable and is another opportunity to let people know about you.

Being Helpful

Using social media, you can let your customers know that you are helpful – using examples of work, testimonials from customers and creating content that demonstrates how you were able to solve the problem all contribute to giving your potential customers an understanding that you are going to be able to help them.

BEST MOMENTS

‘Take advantage of all those free things out there that can grow your business’

‘When first out there on your own, money is tight so get on all free social media’

‘If you’re not on it you’re not going to stand a chance, social media is where it’s at’

‘Doesn’t have to be complicated’

‘This is really critical for your social media, this will gain you new business in the future,

you need to be doing this every day’

‘At the end of the day you are responsible for feeding the marketing machine’

VALUABLE RESOURCES

Google My Business: https://www.google.com/business/

ABOUT THE HOST

I am John Clarke. A guy in my 30’s with a successful business portfolio. My journey really started, when I got on the wrong side of the law at 15 years old, with a short stay in prison, but fortunately this was the beginning of my journey despite struggling with mental health difficulties I managed to get on the right path and here I am setting up this podcast...

I’m looking forward to sharing my story and much more with the world. I have loads of experience in business and self-development

CONTACT METHOD

www.johndclarke.co.uk

https://www.facebook.com/groups/502498520247135/?ref=share

https://www.instag

John Clarke provides us with his top 10 marketing tips. If you are a tradesman starting out or wanting to take action and grow your business this is the podcast to listen to.

The key marketing tips are accessible to all and if you follow them they will ensure your business has good social proof and is visible across all major platforms.

KEY TAKEAWAYS

Set Up a Website

You need to build social proof and a website helps with this. Any potential customer is going to search for you on the internet. A good website that is well thought out will make all the difference. Make sure all contact details are correct, up to date and easily accessible.

Be Visible

There are many ways to become more visible. There are some free websites that support development using templates. You can also use specialist companies to ensure that your business is visible in any search through the use of keywords and phrases.

Get Listed

Upload to the free directories. Then choose carefully from those that are paid. Those companies that are spending the most on marketing make good choices.

Social Media

Its free and there are several key platforms. They all have a slightly different approach and together using them helps to develop social proof. Use your Facebook business page to post testimonials with customers.

Lumpy Mail

If you are trying to win a particular contract you could send something different e.g. gold envelope or you could think outside the box and send video this approach is about targeting and making sure the customer is aware of what you in particular can offer.

Case Studies

Test and measure the impact of your marketing in creating leads. Everyone must create data in this way as it tells you what’s working and what’s not. You should develop a regular review process for all marketing to ensure you are making the most impact.

Gather Reviews

Get photos of before and after. Use video to show the positive changes you have made. Make sure you share reviews across all your social media platforms.

Send Out Emails

Keeping up to date with your client base should be done at least weekly. Mailshots are great but make sure you are meeting your GDPR requirements. There are platforms that help with this process through easily accessed templates.

Apps

Use a app such as google my business  and upload every day. This works in real time and is invaluable for minute videos can be used as an elevator pitch. These videos can be vital in building a rapport with a new or potential customer.

Be Helpful

Always over deliver, go that little bit further and never under deliver. Be helpful to your customers and this will get you recommendations and people who’ll want to take part in testimonials and provide the important reviews that support your social proof.

BEST MOMENTS

‘I’m all in’

‘That video is an asset that people can go back to’

‘Go on every one of the platforms and set it up’

‘Really sell yourself in that elevator pitch mode’

‘If you want to grow your business you need to take action now, we need to be doing more’

‘You don’t have a choice, if you’re in business you need to succeed’

‘Let’s do it’

‘Google my business one of best apps on my phone’

VALUABLE RESOURCES

Google My Business: https://www.google.com/business/ 

ABOUT THE HOST

I am John Clarke. A guy in my 30’s with a successful business portfolio. My journey really started, when I got on the wrong side of the law at 15 years old, with a short stay in prison, but fortunately this was the beginning of my journey despite struggling with mental health difficulties I managed to get on the right path and here I am setting up this podcast...

I’m looking forward to sharing my story and much more with the world. I have loads of experience in business and self-development

CONTACT METHOD

Website: Www.johndclarke.co.uk 

Email:[email protected]

Facebook: TSWTP Group

Instagram:https://www.instagram.com/johnclarkeuk/


Support the show: https://www.johndclarke.co.uk/

This episode is an honest and engaging account of how John Clarke is now able to

work on his business, not in his business. His account of the journey from being ‘on the tools’ to being a business owner provides key insights and tools that anyone who is a sole tradesman can effectively use to become a business owner in a position to work on their business.

This podcast is invaluable to anyone who wants to grow successfully, make sure to listen now!

KEY TAKEAWAYS

When starting a new business it’s important to have systems and processes in place.

A business plan will help to show areas that can be leveraged and subcontracted out.

A business mentor can make a huge difference. They can quickly develop your understanding of marketing and support self-development.

It’s important to think about the space you are transitioning into as a business owner and how you’re going to do it. There are key questions about finance, staff and equipment that need to be asked.

Your vision and goals must be aligned for any business to be successful. Decide what it is you want from the business. Identify what the end result you are trying to achieve is.

BEST MOMENTS 

‘I’m now an entrepreneur, business owner and author’

‘So focused on that one job you’ve neglected the pipeline’

‘Spread the load of income- have multiple streams of income’

‘Think through things carefully, what do you want’ 

ABOUT THE HOST

I am John Clarke. A guy in my 30’s with a successful business portfolio. My journey really started, when I got on the wrong side of the law at 15 years old, with a short stay in prison, but fortunately this was the beginning of my journey despite struggling with mental health difficulties I managed to get on the right path and here I am setting up this podcast...

I’m looking forward to sharing my story and much more with the world. I have loads of experience in business and self-development

CONTACT METHOD

Website: Www.johndclarke.co.uk 

Email:[email protected]

Facebook: TSWTP Group

Instagram:https://www.instagram.com/johnclarkeuk/


Support the show: https://www.johndclarke.co.uk/

See omnystudio.com/listener for privacy information.

In this episode John passionately shares his tips for great self-development. This list of tips provides a comprehensive action plan to get moving on the path of positive self-development.

Listen to the podcast and then get started – there are no excuses! 

KEY TAKEAWAYS

Start Now

There is no reason not to do something about your self-development now. Create a plan for your goals and aspirations and start listening to and reading things today.

Baby Steps

Make a plan and then break down into achievable steps. This is the only way to achieve success and ensures you stick to the plan. In breaking down the goals into small steps you are able to achieve successes that all build towards your overall goals.

Learn from Other People

Study other people who have been successful. Learn from the mistake’s others have made. The stories of others success will inspire you and help build confidence about achieving your goals.

Embrace Change

The world is changing all the time and if you do nothing you’ll be changed by default. It’s important to understand that change is always happening and that you can be a positive part of it.

Get Accountable

You are accountable for yourself and for your business. It’s vital that you recognise your accountability and use it in a positive way.

Be Grateful and Recognise Your Worth

Focus on what you already have and how others benefit from what you do. It’s important to understand that if you improve yourself others around you benefit and your business benefits.

Be Intentional

Find your true intention before you begin and make sure you really want, what you say you want.

Your goal and intention must be aligned. If there is not alignment you’ll think up lots of excuses to prevent yourself from making progress.

Challenge Yourself

Your goals need to be just out of your reach but achievable. They should be pushing you out of your comfort zone. This approach will result in aspirational but achievable goals.

Follow Your Passion

See it through whatever you what to achieve. This will be different for everyone but committing to your passion is about seeing it through.

Never Give Up

If I can, you can, don’t listen to and never be put down by others. There will always be those who put barriers in your way, and you can look to other successful people to see that they all overcame barriers along the way to achieving their goals and dreams.

 

BEST MOMENTS

‘Constantly on it every day’

‘Super fired up about self-development’

‘I enjoy motivating people to grow their business and their self-worth’

‘Do you want to take it to the next level?’

‘Take your life seriously’

‘Use this podcast as a tool there’s no excuse’

‘Never give up on what you want’

‘Whatever you intend becomes your reality’

 

ABOUT THE HOST

I am John Clarke. A guy in my 30’s with a successful business portfolio. My journey really started, when I got on the wrong side of the law at 15 years old, with a short stay in prison, but fortunately this was the beginning of my journey despite struggling with mental health difficulties I managed to get on the right path and here I am setting up this podcast....

I’m looking forward to sharing my story and much more with the world. I have loads of experience in business and self-development

 

CONTACT METHOD

Website: Www.johndclarke.co.uk 

Email:[email protected]

Facebook: TSWTP Group

Instagram:https://www.instagram.com/johnclarkeuk/


Support the show: https://www.johndclarke.co.uk/

See omnystudio.com/listener for privacy information.

In this episode we find out about John’s top 10 book selection. The list is a go-to for anyone who is starting out or wants to grow their business. We also get some invaluable tips on how to leverage time to ensure that these books can be part of your self -development journey.

Don’t forget to listen in for a bonus item!

KEY TAKEAWAYS

These top 10 books selected by John provide a range of authors who all offer something vital in the journey of self-development.

Life Leverage – Rob Moore

How to Persuade and Influence People - Philip Hesketh

Sell or be Sold - Grant Cardone

The Secrets of Selling - Grant Cardone

The Millionaire Booklet - Grant Cardone

Be Obsessed or be Average - Grant Cardone

Crushing It - Gary Vaynerchuk

Jab, Jab, Jab Right Hook - Gary Vaynerchuk

Money – Rob Moore

The Chimp Paradox - Professor Steve Peters

Bonus - Brad Sugars

BEST MOMENTS

‘Audiobooks can help leverage more time’

‘We could all be doing more’

‘We should all be upping our game’

‘Remember you don’t know what you don’t know’

VALUABLE RESOURCES

Life Leverage – Rob Moore

https://www.amazon.co.uk/Life-Leverage-Outsource-Everything-Lifestyle/dp/190984666X

How to Persuade  and Influence People- Philip Hesketh

https://www.amazon.co.uk/How-Persuade-Influence-People-Techniques/dp/0857080423

Sell or be  Sold - Grant Cardone

https://www.amazon.co.uk/SELL-BE-SOLD-CARDONE-G/dp/1608322564

The Secrets of Selling - Grant Cardone

https://www.amazon.com/Secrets-of-Selling/dp/B00MWAA4T8

The Millionaire Booklet - Grant Cardone

https://www.amazon.co.uk/The-Millionaire-Booklet/dp/B01IRTQ9KA

Be Obsessed or be Average - Grant Cardone

https://www.amazon.co.uk/Be-Obsessed-Average-Grant-Cardone/dp/1469095181

Crushing It -  Gary Vaynerchuk

https://www.amazon.co.uk/Crushing-Great-Entrepreneurs-Business-Influence/dp/0062674676

Jab, Jab, Jab Right Hook -  Gary Vaynerchuk

https://www.amazon.co.uk/Jab-Right-Hook-Story-Social/dp/006227306X

Money – Rob Moore

https://www.amazon.co.uk/Money-Know-Learn-money-transform/dp/1473641322

The Chimp Paradox - Professor Steve Peters

https://www.amazon.co.uk/Chimp-Paradox-Management-Programme-Confidence/dp/009193558X

Brad Sugars

https://www.actioncoach.com/about/meet-brad-sugars/

ABOUT THE HOST

I am John Clarke. A guy in my 30’s with a successful business portfolio. My journey really started, when I got on the wrong side of the law at 15 years old, with a short stay in prison, but fortunately this was the beginning of my journey despite struggling with mental health difficulties I managed to get on the right path and here I am setting up this podcast....

I’m looking forward to sharing my story and much more with the world. I have loads of experience in business and self-development

 

CONTACT METHOD

www.johndclarke.co.uk

https://www.facebook.com/groups/502498520247135/?ref=share

https://www.instagram.com/thestreetwisetradesmenpodcast/

Support the show: https://www.johndclarke.co.uk/

See omnystudio.com/listener for privacy information.

In this podcast John helps us to understand how to get healthy and explains the positive impact it will have on your business.

His passion and expertise provide a practical guide on how to achieve a healthy lifestyle whilst growing your business.

Listen in now for a very special offer!  This episode contains a very special time-limited offer that should not be missed!

KEY TAKEAWAYS

Get into a healthy Routine

In January lots of people decide to get healthy and join a gym. The vital part is not just starting but applying yourself continuously. It’s important to find out what works for you and to keep doing it.

Fitness

Ask yourself what are you doing to keep fit?  Fitness is important not just for your body but also for mood and assertiveness. It’s important to establish a routine for exercise it may be that you get up early and complete your routine before you start work or you might prefer to schedule time in the day. The key is to manipulate your diary to provide time and to get into a routine.

Healthy Diet

Get into a routine that enables a healthy diet. You need to spend time preparing your food to ensure you don’t get into a poor food cycle. This can be achieved through using a food preparation company if you are very short on time. Remember that the drinks offered by customers can add up and having an alternative is a positive step towards maintaining your healthy diet.

Put Yourself First

To keep fit and healthy its vital to find a routine where you are able to have some time where you put yourself first. In this time, you should switch off notifications and activity must be completely none work related. Doing this will help you to cope with the pressures and demands of your work throughout the week.

Setting Goals

To ensure that you are achieving setting goals is key. Plan your fitness activities into your week when doing your diary and treat it as a high-value task.

Your goals for healthy eating should be realistic, begin by planning for just a couple of meals and making sure you complete them.

BEST MOMENTS

‘Whatever works for you just do it’

‘Should be training your mind and your body for business ‘

‘Treat as a high-value task, no excuses’

When you come out of the gym meeting the person going in, it’s a great feeling, that you’re ahead of the game’

‘Find out what works for you stick with it and be consistent’

ABOUT THE HOST

I am John Clarke. A guy in my 30’s with a successful business portfolio. My journey really started, when I got on the wrong side of the law at 15 years old, with a short stay in prison, but fortunately this was the beginning of my journey despite struggling with mental health difficulties I managed to get on the right path and here I am setting up this podcast...

I’m looking forward to sharing my story and much more with the world. I have loads of experience in business and self-development

CONTACT METHOD

www.johndclarke.co.uk

https://www.facebook.com/groups/502498520247135/?ref=share

https://www.instagram.com/thestreetwisetradesmenpodcast/

Support the show: https://www.johndclarke.co.uk/

See omnystudio.com/listener for privacy information.