‘The level of knowledge base creates great business  owners, business isn’t going to get any easier you’ve got to get better at the business’

If you are spending all your time working in your business then you need to listen in to this episode to find out how what the formula for success and growth is how you can implement it in your business.

John is talking to Brad Sugars, creator of Action Coach who talks about his journey and what is really important to know and do if you want to grow your business and experience success.

 

KEY TAKEAWAYS

Most tradesmen get stuck doing employees work. Don’t expect to make more money than the hourly rate if you are the person doing the work even if you are the owner.

People need to learn the difference between leveraged work, which is owners work where you do the work once and it pays you back long term and employees work where you do the work once and get paid once.

You have to learn to systemise your business so that someone else can do the day to day work.

You’re a solo business when you begin and the first decision you must take is that you are building a business not just a job for yourself.

You have to learn to be a business owner and you can’t expect it to be immediate. Juggling the learning with working in your business is very challenging, this is why your first business is the biggest challenge and the hardest business to run.

Acton Coach is now in 88 Countries and has thousands of offices. When you make a decision to scale a business you have to decide which model will best suit scaling.

It’s is scary to go big but it’s even scarier to think you will be working by yourself, for yourself for the rest of your life.

The level of knowledge base creates great business owners because business isn’t going to get any easier you’ve got to get better at business.

The advantage of Action Coach is that it is a formal relationship between the coach and the person being coached. You are paying them to help you succeed, there is a recipe for success and growing a business.

The hardest work in business is the learning work, the doing part is easy.

 

BEST MOMENTS

‘Now working on my business, not in my business’

‘You have to learn to systemise your business so that someone else can do the day to day work

‘Their whole aim is to build something that works around them, and they trap themselves’

‘From 5 to 9 I worked on the business, from 9 to 5 I worked in the business’

‘World abundance through business re-education, I decided to scale it and go big’

‘I had to learn like everyone else. Most people don’t want to learn and that’s where they have the problem’

‘Unless you get a coach you are never going to get a different perspective’

 

VALUABLE RESOURCES

The Streetwise Trader Mentor Podcast

https://bradsugars.com/

Brad Sugars Facebook

Action Coach YouTube

Brad Sugars Instagram

Instant Systems by Brad Sugars

Pulling Profits out of the Hat by Brad Sugars (pre-order)

 

ABOUT THE HOST

I am John Clarke. A guy in my 30’s with a successful business portfolio. My journey really

started, when I got on the wrong side of the law at 15 years old, with a short stay in

prison, but fortunately, this was the beginning of my journey despite struggling with

mental health difficulties I managed to get on the right path and here I am setting up this podcast...

I’m looking forward to sharing my story and much more with the world. I have loads

of experience in business and self-development.

 

CONTACT METHOD

Website: Www.johndclarke.co.uk 

Email:[email protected]

Facebook: TSWTP Group

Instagram:https://www.instagram.com/johnclarkeuk/


Support the show: https://www.johndclarke.co.uk/

See omnystudio.com/listener for privacy information.

Are you in need of a quick guide in starting up a successful business? All you need is motivation, the right mindset, and this episode of The Streetwise Tradesman Podcast! 

Today, John shares his 10 steps on starting up a business. From brainstorming to planning to promoting, we’ve got you all covered. When you start up a business, it’s not only that you earn more, but you also get the freedom you need to enjoy your lifestyle and to chase for your other dreams.  

Make this your checklist, so you stay on track and don’t miss out on anything while you’re on your planning phase. Now’s the time to actually start putting up your vision board and to finally move towards your goal of setting up a business, so start tuning in. 

KEY TAKEAWAYS 

Do your research. Is your market there? Who needs your services? What’s the competition like? How could your products and services be any different? 

Get other views also but don’t get knocked down if they don’t agree with your thoughts and plans. 

Have a plan. Know your 'why?', your 'vision', and your 'goals'. 

Work out your finances. When starting a business, you might need investments that could help you cover your expenses. 

Be truthful to yourself. If you need to work for someone else while you set up your business, then do it. 

Choose a business structure; it could be a sole partnership, trader, company, etc. Seek help from a professional accountant. 

Register your business name. You have to be careful if your prospect name has already been registered or is similar to an existing business. It will cause you a problem in the future if you don’t check trademark early on. 

Secure certifications, permits or licenses that you need when you start running your business. 

Choose your accounting system. There are many accounting software available online, but John highly suggests you use Xero. 

Set up your business location.  

Build your team. You can’t do everything by yourself; you need a supportive and efficient staff alongside you. 

Promote your business effectively. Without a marketing plan, you won’t attract new and existing customers to support your products. Thus, your company will stagnate. 

BEST MOMENTS 

“It’s all about learning all these stuffs and going out there and doing something for yourself… Why don’t you go out there and take a massive action today?” 

“Don’t burn your bridges. It’s massively important.” 

“Be completely, ruthlessly on point with your business plan, especially your finances.” 

“If you are a solo entrepreneur or a person who wants to go out there on their own, be careful not just to create yourself a job. It’s about creating a profitable business.” 

VALUABLE RESOURCES 

UK Intellectual Property Office Trade Mark Search 

Xero UK 

ABOUT THE HOST 

I am John Clarke. A guy in my 30’s with a successful business portfolio. My journey really started, when I got on the wrong side of the law at 15 years old, with a short stay in prison, but fortunately this was the beginning of my journey despite struggling with mental health difficulties I managed to get on the right path and here I am setting up this podcast... 

I’m looking forward to sharing my story and much more with the world. I have loads of experience in business and self-development  

CONTACT METHOD 

Website: Www.johndclarke.co.uk 

Email:[email protected]

Facebook: TSWTP Group

Instagram:https://www.instagram.com/johnclarkeuk/


Support the show: https://www.johndclarke.co.uk/

See omnystudio.com/listener for privacy information.

John is back with an episode about the best ways to network. He shares his experiences and challenges us to get out there and do something different.

This podcast has some fantastic tricks and tips for everyone who is networking. John explains how successful networking has been for him and shares step by step tips for you to get started immediately. Listen in now there are no excuses – your network is your net worth!

KEY TAKEAWAYS

Your network is your net worth

You’ve got to invest in everything in your business and this is an area that is sometimes overlooked but is vital to the growth and success of your business.

You’ve got to get out there and meet and greet as many people as you can. If you want to leverage time you don’t have to attend events you can utilise social media to network.

Tips to network effectively

1 Be helpful and always give value.

Don’t try to sell all the time, be interested in the other person and ask about them. You should be giving value to others and telling them something about your company.

2 Build a reputation

You will build rapport through meeting people and this will help to build your reputation. If you say you will do something make sure you do so you become known as someone who ‘is as good as their word’

3 Be visible

Make sure you show up consistently. If you attending events make sure you keep going regularly so you become known and recognisable to others.

4 Meet lots of people

Where ever you are in the world talk to people. Try to exchange contact details and links on social media. It’s all about meeting as many people as you can where ever you can.

5 Be intentional

Make sure you want to help people and if you have a different motive then it’s important to be professional and follow through with anything you have agreed to. People will give you so much more back if you are genuine and yourself.

6 Think long term

It’s a long-term game and it’s not all about selling, it's about getting value, think of people as being lifelong associates you never know when you might need their skills.

It's important to think about what value can I give you, what value can you bring to me?

7 Rejection

You are going to experience rejection, not everyone is going to be interested in what you have to offer and on occasion, they may not buy into or like you as a person. You should be prepared for this and accept it as a part of networking.

8 Listen

It’s not about you, it's key to listen to the other person and learn from them. They will have value for you. If you are interested you will be able to build rapport with them and this will be sustainable over time.

9 Ask

You’ve just got to ask, you never know until you ask, more often than you think you will get the answer that you want. If you are networking with someone then be confident and ask,  it is this approach that will help you move forward.

10 Follow up

Following up is key you need to build your reputation as someone who delivers on what has been promised, you must follow up every time without fail.

You’ve got to show up add value and be persistent all the time and it will really help increase your business.

BEST MOMENTS

‘Get out there and network meet other people in the area, book to attend something and see what you think’

‘I've connected with even more people  and more doors have opened’

‘It's all because I’m getting out there and showing up in front of people, that’s all part of networking’

‘I'm absolutely overwhelmed, through this podcast I'm speaking to people all over the world’

‘You can constantly be out there pushing content to various social media platforms’

‘You’re not everyone’s cup of tea and when you’re networking not everyone will be aligned with you’

‘I've got so many different contacts now because I’ve built rapport with people’

‘I offer a lot of value to others and give out knowledge bombs’

‘It’s about who you know and your connections’

‘Opportunities that come from networking are astronomica

First Impressions ALWAYS COUNT

In this episode, John explores how you can build rapport with your potential client through communicating your message and the sales process.

He explains how you can build an effective sales cycle optimising possible points of contact and delivering a personalised approach.

If you want to build a successful sales cycle for your business listen in now.

 

KEY TAKEAWAYS

You need to build social proof and make sure everything across your various media platforms is consistent.

You need to ensure that you present the best version of yourself to others as first impressions count.

As a professional, you should make sure you are giving the right impression with clear company branding across your clothing and the documents you use when with a potential client.

On meeting the client make sure you gain clarity about why they wanted you to quote and effectively communicate with them.

It's useful to understand what outcome the customer is wanting to achieve.

We use a model delivering a personalised letter within 24 hours thanking them for asking us to quote and with the price at the top, this has been very positive.

The rest of the quote can be used for upselling and explaining why your company is the one they should choose.

Follow up the quotation with a call and schedule this in.

Doing a timed call is powerful it's not actually a sales call so it's less intrusive but provides an opportunity to give more information about your company.

A call means you can answer any queries or questions and has the potential to close the deal.

In the construction industry, the sales cycle is roughly 7 to 14 points of contact before a sale takes place. These are all opportunities to build rapport with the client and get your message across.

 

BEST MOMENTS

‘First impressions do count’

‘I like to have a tick sheet, so I don’t miss anything’

‘You can just kiss goodbye to momentum,  you’ve lost that sale’

‘Its personal if you take it round to them’

‘There are ways of selling without forcing anyone into a sales process’

‘You’ve got to build up rapport’

‘People come to me because of value and the turnkey service I offer’

‘Map out a plan with at least 7 points of contact before you close the deal’

 

VALUABLE RESOURCES

https://itunes.apple.com/gb/podcast/the-streetwise-tradesman-mentor-podcast/id1446316337?mt=2

 

ABOUT THE HOST

I am John Clarke. A guy in my 30’s with a successful business portfolio. My journey really

started, when I got on the wrong side of the law at 15 years old, with a short stay in

prison, but fortunately, this was the beginning of my journey despite struggling with

mental health difficulties I managed to get on the right path and here I am setting up this podcast...

I’m looking forward to sharing my story and much more with the world. I have loads

of experience in business and self-development.

 

CONTACT METHOD

Website: Www.johndclarke.co.uk 

Email:[email protected]

Facebook: TSWTP Group

Instagram:https://www.instagram.com/johnclarkeuk/


Support the show: https://www.johndclarke.co.uk/

See omnystudio.com/listener for privacy information.

In this episode, John explains how having a business mentor changed both his approach to his work and how his business operated. He shares his own invaluable experience and answers the questions – how much does it cost? and what difference can a mentor make?

KEY TAKEAWAYS

How I came off the tools

I was busy working on the tools trying to do everything and  I became very frustrated and overwhelmed. This resulted in me taking the decision to get an office and focus on running the business.

Making the transition to business owner

Like lots of other people, I found the transition really difficult. One day I found myself staring out the window of my office at my van thinking I’d rather go back on the tools because at least I had job satisfaction.

When I was fitting the boiler or a radiator I was actually doing something and I felt satisfied that the job was well done, when I was sitting in an office my thought process was ‘this isn’t me’

As a result of attending a seminar I started working with a Business coach, this is slightly different from a business mentor, but I was able to learn a lot in a very short amount of time.

The importance of a mentor

Your business plan should include an element of education. When you’re a solo entrepreneur you can feel lonely and isolated. A mentor supports you individually and increases your opportunities to network with other like-minded entrepreneurs.

You don’t need to have a mentor all of the time or you may have more than one mentor at the same time.

A business mentor is going to help to grow your business a lot faster as they have a wealth of knowledge. They will be able to motivate you, breaking down your barriers and any limiting beliefs.

The cost of a mentor

It depends on the situation and the level of involvement. You could be working in depth and be in contact with your mentor daily which will obviously involve more cost than a monthly review meeting.

BEST MOMENTS

‘Definitely do it, it’s going to be well worth it’

‘I have been mentoring, as it has been brilliant to give back

‘Help progress so much more than if you are on your own’

‘I learnt the basics of business from my business mentor’

‘Investing in your education, you can’t put a price on that’

‘Don’t expect to grow at a level that you might want if you are still working within it’

‘Depends on the individual’

‘Different stages for mentor involvement’  

VALUABLE RESOURCES

https://itunes.apple.com/gb/podcast/the-streetwise-tradesman-mentor-podcast/id1446316337?mt=2 

ABOUT THE HOST

I am John Clarke. A guy in my 30’s with a successful business portfolio. My journey really

started, when I got on the wrong side of the law at 15 years old, with a short stay in

prison, but fortunately, this was the beginning of my journey despite struggling with

mental health difficulties I managed to get on the right path and here I am setting up this podcast...

I’m looking forward to sharing my story and much more with the world. I have loads

of experience in business and self-development.

CONTACT METHOD

Website: Www.johndclarke.co.uk 

Email:[email protected]

Facebook: TSWTP Group

Instagram:https://www.instagram.com/johnclarkeuk/


Support the show: https://www.johndclarke.co.uk/

See omnystudio.com/listener for privacy information.

In this special episode, John interviews  David Diack who is very successfully using systemisation and outsourcing in his SA business. John shares his expertise on how you can effectively outsource and systemise your business to enable scalability.

Listen in now to find out how to get started.

KEY TAKEAWAYS

Getting started

I had no experience but started out on my own with a business. We grew rapidly and things went up very quickly, this was followed by them coming down very quickly. I had at this point an opportunity to re-evaluate this is when I began my journey into the property business.

I learnt loads through my first business about how to manage growth and took all this learning on and applied it to businesses I’ve started since then.

Our current business model

We are currently involved in Serviced apartments. These are essentially 2 or 3-bed apartments that fill the gap between a letting agency who will take on a tenant for 6 months plus. We provide furnished accommodation for anything less than 6 months. It could be a single night or be 3 months depending on the client. Our fully furnished apartments vary in size from studio to accommodation with 9 rooms.

We do lots of business with blue-chip companies who don’t want their employees in hotels for long periods.

Systemising

Our administration is dealt with in the Philippines, with a second team on the ground who offer day to day support.

How to start systemising?

Document and collate everything you do in a week and then focus on sections you can streamline.

Identify where you can create a process and do this utilising an available app.  This can eventually be outsourced.

Ways to outsource?

You can use freelance people to complete work without all the overheads involved with employing someone.

BEST MOMENTS

‘You can find anybody for anything’

‘The attitude of people is really good’

‘It’s a fair exchange of time for money’

‘You could potentially outsource quite a lot of work’

‘Often need to run lean when you first start’

‘Systems can be a daunting word’

VALUABLE RESOURCES

https://itunes.apple.com/gb/podcast/the-streetwise-tradesman-mentor-podcast/id1446316337?mt=2

ABOUT THE HOST

I am John Clarke. A guy in my 30’s with a successful business portfolio. My journey really

started, when I got on the wrong side of the law at 15 years old, with a short stay in

prison, but fortunately, this was the beginning of my journey despite struggling with

mental health difficulties I managed to get on the right path and here I am setting up this podcast...

I’m looking forward to sharing my story and much more with the world. I have loads

of experience in business and self-development.

CONTACT METHOD

Website: Www.johndclarke.co.uk 

Email:[email protected]

Facebook: TSWTP Group

Instagram:https://www.instagram.com/johnclarkeuk/


 

ABOUT THE GUEST

After spending many years chasing my tail in the office supplies industry, I realised that I had more to give than just managing staff in my business.

The office supplies industry is an extremely competitive industry. With technology changing the way businesses buy, and internet-based suppliers cutting margins, I always had to be one step ahead, looking at how to get jobs done for less money, right from an early age.

... So, Outsourcing to all around the world became second nature very quickly!

Having worked with sales coaches who helped push the business forward, it became clear that there was a huge gap in the business...

It was Systemisation.

It’s great to grow a business and generate more sales, but if you don’t have solid systems or a team in place to support the growth, it can all come tumbling down pretty quickly and descend into Chaos!

Learning from my mistakes in the office supplies industry, I’ve transferred my experiences to help successfully build a Serviced Accommodation business that focuses on systemisation and outsourcing, to give me my time back to focus on either scal

For anyone who wants to know how to create amazing videos and pictures, this episode is a must. Tune in to The Streetwise Tradesmen Podcast as your host, John Clarke talks about the four best free apps that you can use to create professional looking amazing videos and pictures with none of the cost and in no time at all.

KEY TAKEAWAYS

Number one is an app called Canva: Download on the iOS possibly on Android, you’d have to check that out. It's an amazing app. It's got thousands of different things that you can do on it. You can make Facebook posts, Instagram stories, newsletters, Snapchat posts, logo design, some of the logos on there are absolutely on fire and there's a lot of companies out there charge a lot of money for this sort of stuff and I'd imagine that they probably use it. You can do email, templates, letters, Mailchimp templates, you can change the colour, edit all of these sorts of things.

Number two is Videoleap. Videoleap has changed the way that I'm doing everything in regards to video. Video leap is a video editing platform and with this app, I can make a very professional video just off my phone, I can shoot content and I could do jump cuts. The good thing is with these is that you can change the background, the image overlays and you can have the timer.

Number three is swish. Swish is a great app; you can download videos that are pre-made. It’s quite an easy app to use; you don't have to do any editing. You can download one; they've got loads of templates. You can edit the videos, put text overlays over it, you can change the content, your logo and within a split second, you've just got a promo video.

Number four Pixabay. Pixabay is an awesome app, it's free to download, you can download as many images as you wish. The royalty free which is very important because you don't want to be downloading or taking pictures of Google because they’re all coded and checked and monitored, so if you use the images, you'll be fined. What Pixabay does is you can go on there; it's got a huge portal of different images. If you're a tradesman which you probably are if you're listening to this, you're going to be downloading stuff that's relevant to your nation, your market and you can put text overlays.

BEST MOMENTS

“The good thing with Canva is that when you post a picture, it will say you want to post an Instagram one, Facebook story.”

“With Canva, you don't need to be on a laptop, you can do all of your iPhone.”

“Timer gives you an idea how long the video is.”

“Canva and Videoleap together really do switch things up and make it very easy for me to create content for different businesses.”

“If I can, you can.”

VALUABLE RESOURCES

https://itunes.apple.com/gb/podcast/the-streetwise-tradesman-mentor-podcast/id1446316337?mt=2

ABOUT THE HOST

I am John Clarke. A guy in my 30’s with a successful business portfolio. My journey really

started, when I got on the wrong side of the law at 15 years old, with a short stay in

prison, but fortunately, this was the beginning of my journey despite struggling with

mental health difficulties I managed to get on the right path and here I am setting up this podcast...

I’m looking forward to sharing my story and much more with the world. I have loads

of experience in business and self-development.

CONTACT METHOD

Website: Www.johndclarke.co.uk 

Email:[email protected]

Facebook: TSWTP Group

Instagram:https://www.instagram.com/johnclarkeuk/


Support the show: https://www.johndclarke.co.uk/

See omnystudio.com/listener for privacy information.

Ever heard of Japan’s bizarreness on the products they put out? You can get weird as they get when you want to put a product out there as long as you’re sure it can sell, and it can be valuable to people.

So, in this episode of the Streetwise Tradesman Podcast, John interviews BBC Dragons’ Den Winner Tony Higson about everything you need to know about product development – from designing to pitching to marketing to selling. Product development is quite tricky to do now in this fast-paced world. In every moment, a customer’s needs can change. So, it becomes hard enough to design and pitch a viable product that can sell in the market.

Tony lets you in on some great strategies so you know what you can do with your big ideas. He also gives tips on how to start and develop your business. Aside from these, he also shares his personal and career experience from which you can learn from so make sure to tune in.

KEY TAKEAWAYS

What was it like in Dragons' Den? Tony considers his experience in Dragons' Den was one of the highlights of his life. What people don't see is the very welcoming environment in the Den according to Tony. The people are all so kind. You get to meet entrepreneurs, business owners, and VCs.

What made Tony design a product? Drawing, painting, and realizing a concept has always been a passion of Tony. Aside from this, when he was working in retail, customers would ask him about stuff don't exist yet. So, he saw potential and this experience gave him ideas. He wanted to design products that would be helpful for customers.

Before getting a patent, make sure that you prove the idea - prove that it works. After this, think if it's scalable and if it can sell big in the market.

How do you master the art of public speaking?

Tony says you must be happy and rooted so when challenges come, it will be easy to push them away.

He adds that you must be knowledgeable of what you're selling - ideas, products, and services.

Be mindful of the speed of your speech. Take note that the people listening need to digest and understand. Listen to your audience as well.

Be confident. Calm down and relax. Breath.

Tony shares what he learned (and still learning) inside his business.

If you set your goals, make time for it, do what needs to be done, you'll achieve them. It's not just about achieving it, you must enjoy your journey.

You have to celebrate achievements, as well as failures. They're parts of who you are and shapes your personality and principles.

Don't quit a job for any business. Let it grow organically.

Build your network with other business people. You learn from them by observing them, listening to their stories, and getting guidance from them.

BEST MOMENTS

"The important thing to do is come up with the idea, commercially assess it, develop it, prove the concept, and then, start looking at protecting it."

"You gotta be happy in your life. If you're not, things are a lot difficult."

"If you know your business like the back of your hand, then any question you got asked will be fun to answer."

"If you put your eggs in one basket, it becomes a chore, it becomes something you got to do."

VALUABLE RESOURCES

BBC Dragons’ Den Online – Tony Higson – The Suit Commute | YouTube

Intellectual Property Office (IPO)

Start-Up Loans UK

ABOUT THE GUEST

Tony Higson is an International Design Award Winner, a Dragon's Den Success Story, and a Public Speaker. He has years of experience working in sales for product development companies and business development manager. He's passionate about public speaking and aims to help and inspire young business learners, SMEs, and students.

LinkedIn www.linkedin.com/in/Anthonyhigson

ABOUT THE HOST

I am John Clarke. A guy in my 30’s with a successful business portfolio. My journey really started, when I got on the wrong side of the law at 15 years old, with a short stay in prison, but fortunately this was the beginning of my journey despite struggling with mental health difficulties I managed

In this episode, John provides us with exactly what we need to understand and

manage cash flow successfully. He shares his experience and expertise, helping

us recognise vital indicators in our cash flow and take immediate action.

If you are starting out or scaling up, listening to this is the podcast is a must!

 

 KEY TAKEAWAYS

What is Cash Flow?

It is the money coming into your business and flowing out of your business.

Accounts receivable – the money coming in, accounts payable – the money going out. A positive picture is when there is more money coming in than money

going out.

 

All businesses need to have access to an overdraft facility or working capital to

make sure cash flow can be managed effectively.

 

If you are a seasonal business, forecasts must include the money required to meet

overheads across periods where fluctuations in sales are expected.

 

Cashflow versus Profit

A business may show a profit on its invoices, but this is not the same as money

in the bank. It is important to have clear terms of business and to ensure there is money available throughout a job, getting a deposit and arranging staged payments is advisable.

 

How to Simply Analyse Your Cashflow

To understand your cash flow, you need to work out how many unpaid invoices there are against the total amount of sales at the end of each month.

If the total for unpaid purchases is greater than the sales figure you may be running into cash flow problems.

 

 

BEST MOMENTS

‘Continuously be on the money, know what’s coming in and going out’

 

‘It can be daunting requesting deposits, but this is where social proof is important’

 

‘Cash flow – get on it all the time’

 

‘All been there, it's all about the cash flow’

 

‘Always a good idea to have working capital or a credit line’

 

 

 

VALUABLE RESOURCES

 

https://itunes.apple.com/gb/podcast/the-streetwise-tradesman-mentor-podcast/id1446316337?mt=2

 

 

ABOUT THE HOST

I am John Clarke. A guy in my 30’s with a successful business portfolio. My journey really

started, when I got on the wrong side of the law at 15 years old, with a short stay in

prison, but fortunately, this was the beginning of my journey despite struggling with

mental health difficulties I managed to get on the right path and here I am setting up this podcast...

I’m looking forward to sharing my story and much more with the world. I have loads

of experience in business and self-development.

 

CONTACT METHOD

Website: Www.johndclarke.co.uk 

Email:[email protected]

Facebook: TSWTP Group

Instagram:https://www.instagram.com/johnclarkeuk/


Support the show: https://www.johndclarke.co.uk/

See omnystudio.com/listener for privacy information.

You’ve done every marketing scheme written in the book but haven’t noticed any improvements yet? It’s time to know if they really attract customers.

In today’s episode of The Streetwise Tradesmen Podcast, John emphasizes the importance of conversion rates. Know how to increase your business’ revenue by optimizing your conversion rate. John discusses how you can do this with different, proven marketing strategies; by sharing his own personal experiences. You can choose between traditional AND digital methods.

If you’ve enjoyed this, I’ve got a lot more topics up on my sleeves. I’ll be talking about sales converting and handling objections sometime soon so stay tuned and get subscribed!

KEY TAKEAWAYS

Business owners should be knowing and measuring their conversion rates. Conversion Rate is the number of conversions divided by the total number of visitors.

If you’re new, use the 5 up, 5 down rule. I printed superb professionally-printed flyers and pop them through doors. Ask permission from the property owner if you’re allowed to do this first.

When John was a Gas engineer, he made a database of people he has offered his services. He used it to send greeting cards, maybe yearly, for marketing purposes. You can choose to send the print via mail or send them an email. This kind of strategy could increase your sales.

With what’s going on in the economy in the UK, you need to be clever. Keep track and evaluate your overheads, insurances, staff, etc.

BEST MOMENTS

“One of the biggest things is working out your conversion rate and acquisition cost.”

“Email Marketing is powerful.”

“Check out your conversion rate right now and know what is working for your business.”

“You are the marketing vehicle, you are the machine, and you are ultimately responsible for bringing in sales if you’re solo.”

VALUABLE RESOURCES

MailChimp

GDPR

The Closer’s Survival Guide by Grant Cordone

ABOUT THE HOST

I am John Clarke. A guy in my 30’s with a successful business portfolio. My journey really started, when I got on the wrong side of the law at 15 years old, with a short stay in prison, but fortunately this was the beginning of my journey despite struggling with mental health difficulties I managed to get on the right path and here I am setting up this podcast...

I’m looking forward to sharing my story and much more with the world. I have loads of experience in business and self-development

CONTACT METHOD

Website: Www.johndclarke.co.uk 

Email:[email protected]

Facebook: TSWTP Group

Instagram:https://www.instagram.com/johnclarkeuk/


 

Support the show: https://www.johndclarke.co.uk/

See omnystudio.com/listener for privacy information.