On today’s show, Stefanie and Sharon discuss the perfect social media post ratio to keep your company in the news and what to do with your accounts if the marketing department has disappeared.

Do you want your business to show up in more search results? Download your free SEO domination guide at http://www.boomtownmarketing.com

On today’s show, Stefanie and Sharon talk about how industry awards can help to build your business authority. They cover the do’s and don’t of awards and how to spot the imposters before you waste your time or money. Plus Sharon puts Stefanie in internet jail for her past award crimes.

On today’s show, Sharon uses Stefanie’s secure dating business idea as a case study to show how PR works. You need to have a great story to highlight your business. Public relations can help find your story and deliver it to the media.

On today’s show, Stefanie and Sharon talk about how to use LinkedIn to build your business in a thoughtful and intentional way. They give tips on how to manage your time and what makes good content to share on the platform. The ladies also weigh in on using it for Lead Generation and how this can help or harm your business depending on how you approach it.

Download your free “SEO Domination Guide” at http://www.boomtownmarketing.com

Your business can thrive on the local level with these easy and FREE advertising tips.

In this episode, Stefanie and Sharon discuss the ways that local businesses can take advantage of free local advertising in order to gain customers right in their neighborhood. These paths can work for physical as well as online businesses and are not limited by specific services. Plus, Sharon gives a great tip on how to get free local media coverage while Stefanie shares her tip for aligned networking.

Download your FREE local SEO domination guide at http://www.boomtownmarketing.com

In this episode, Stefanie warms up for her participation in the Social Engineering Capture The Flag competition at Defon27 in August by sharing with Sharon 5 easy steps that small businesses owners can take to secure themselves online. Plus you will find out how this applies to Stefanie’s online dating adventures as well!

Hang on tight! We have a new generation of consumers and they speak a whole different language. Generation Z is the first completely digital generation that grew up with the internet and has never known a time without mobile phones. Think about it, all information at your fingers tips from the time you are born. Pretty weighty stuff. But the good news is this generation is already showing a tech maturity and social savviness that is allowing them to be one of our most creative forces yet. And bonus, they are not seeking validation through filters or likes. Listen to this show to get in touch with the creator generation and learn what motivates and inspires them.

There are many local speaking opportunities that are the perfect place to practice your presentation skills before you hit the conference circuit. If you want to use public speaking opportunities as a way to gain authority and build your business then you need to learn how to create content that is interesting and informative to your proposed audience. These opportunities can take the form of teaching workshops and classes or offering real-world experience type presentations to local community centers, high schools, and colleges. You can also reach out to and present topic discussions to your city chamber of commerce or even local interest Meetup groups. These smaller groups will give you the chance to discover the business topics that people are interested in and give you the opportunity to create a targeted presentation. You need to practice in order to become an effective and engaging public speaker and by putting yourself in front of smaller audiences first you will gain the experience and confidence you need.

You can find more ways to market your business on our website: http://www.tradigitalpodcast.com

One way to not only market your business but also build your professional network is to speak at public or industry events and conferences. This gives you the opportunity to share your knowledge, provide value to your audience, build your authority and also make important business connections. It is important to have a good understanding of exactly what the event needs in terms of speakers, so it is in your best interest to research any previous events and find out exactly what kind of presentation they require. You will be asked to submit a speaker application and outline your presentation as well. Also, most speaking gigs you see at the conference level are not paid placements. Paid spots are always by invitation and include Keynote speakers which are reserved for people that have a strong name and brand recognition. You can expect to also to pay our own travel if the event is in another town. An important note is that you will also not be permitted to sell from the stage as these are not set up as a sales platform. If you are invited to speak at an event and expected to pay for your stage time, that is a whole different area and should be proceeded into with caution in terms of real and expected ROI.

Today we talk about how to find a good and reputable internship that you could turn into a paid position. We talked about what makes a good internship, what you should expect, and, most importantly, how to find one that’s specific for your industry.