In this episode, Stefanie and Sharon discuss what mentorship used to look like in the workplace and what it looks like now. Plus, they discuss coaching opportunities, the value of mentors meeting through conferences and networking experiences, and how mastermind groups fit into all of this. And they talk about the new podcaster event coming up in October 2019, specifically geared toward women called ShePodcasts.

In this episode, Stefanie helps Sharon learn the ins and outs of Twitter for her new clients. From how to get followers to how to build an engaged and informed community, this Twitter tech talk is for anyone that has been wondering if they should be on Twitter. It is the number one social media platform in use by politicians, media professionals and newsmakers around the world. Twitter has important conversations happening every day and it is prime real estate for building your own business authority space.

We discuss the best way to enter the Linked In business to business conversation so you can build your network, share your business knowledge and learn from other people in your industry through posts, groups and native articles. We also talk about how to create an authority building profile page that goes way beyond a standard resume. Sharon has a new client that wants to build authority and we talk her through all of the steps to entering the LinkedIn conversation!

Non-profits are always looking for budget-friendly ideas that will help them to plan, promote and execute their events. There a many free media opportunities that are valuable for the non-profit sector but to get media involved you have to know how to package your even and who to contact for coverage. In this episode, Stefanie and Sharon draw on their personal experiences in the charity sector and share tips about what worked for them in the past and now made even more powerful with social media tools.

If you want your email to actually be read and your links to be clicked thru then you need to know what kind of content will motivate your reader. Your email should be value-packed, so here is how to decide on what to include and what to skip.

Is there a best time to send an email and what are the rules for subject lines that generate reader response? We cover all that and more in this tip-filled show where Stefanie shares how she gets a 90% open rate on a Friday night send. Sharon is skeptical but becomes a true believer when she hears how easy it is to customize for every client.

Email marketing is still one of the number one ways to keep in touch with your customers and attract new ones. Learn some ways to build your list without getting dirty.

You have seconds to capture your audience’s attention. And everyone from marketers to news media know the fastest way to do this is to have a headline that gets the reader interested enough to read more. So whether it is an advertisement, article or a press release knowing how to condense the main point of your communication to a few words is key. You can call it microscript, a tagline, a talking point or a headline, it all serves the same purpose. In this episode, you will hear about Stefanie’s experience learning from the pros on this topic at Podfest Multimedia Expo and Sharon share her past Agency experiences on how to conduct the perfect brainstorming session

How do I know when I need to be on social media, release a press statement, schedule media or launch/relaunch my website? There is a timeline for everything and as a business owner if you do not have an inhouse marketing team then it can be very confusing as to which project is your priority. Sharon and Stefanie can help navigate you through this ocean of need. Plus, find out why Sharon’s office is filled with tarantulas!

Be budget savvy and take a good look at which media outlet will serve you best whether it is to reach a potential customer and/or do general branding. We can sometimes fall for the sexy numbers and think that a big subscription base or a massive social following will be the key to making a sale. But it is better to define your market and really find out where they are most likely to see your message and take action that will make a difference in your ROI. Every business needs a well-defined marketing budget. And if you have not set a budget for your marketing, then we really need to talk!