Advertising is definitely not one size fits all and there are many different ways your ad can be delivered. Today we talk about what qualifies as owned, earned or paid advertising. Each has advantages and disadvantages. But the trick is with these models you can’t always control the whole message. So what is a business to do when the advertising campaign takes on a life of its own. This is a great example of how Sharon and Stefanie are able to tie several old and new media ideas together. This is a great show to listen to before the holiday marketing season hits full swing.

What do you do when your reputation is on the line? Social media makes it easy for people to populate an opinion or a story very quickly across the world. Businesses can be challenged when misleading or negative information is being spread and in some cases can lead to serious reputation damage. Today we discuss how to handle business situations on social media when the public opinion is one that has been skewed. Sometimes the larger you get as a business than the larger the target.

Stefanie and Sharon discuss the fallout from the breaking news and lawsuits over the last few weeks that accuse Facebook of misrepresenting their video statistics. How does this affect the worlds of social media marketing and traditional publishing? Listen in to here the experts take on the still unfolding situation.

No budget- no problem. There are free ways to promote your non profit event to local audiences now. We use a local nonprofit as a case study to discuss proper marketing in the local areas using social media and PR techniques. We teach you how by increasing your social proof through reviews, you can generate an audience. You can get this done just with your email list and providing the people a template. Also, you’ll learn how it helps to invest in social media channels to get the word out. Taking you into the how to’s of online marketing for non-profits, we teach you how best to utilize email and social media.

SPIN is a four-letter word that is often frowned upon by PR people. It is basically propaganda where one takes information and manipulating it to benefit them. However, on the other side of the coin, spin actually holds a sweet place in some marketers’ heart. Against popular opinion, it actually is another take on telling the truth in an effective way. So what is Spin? How is it used in PR and social? What are the positive and negative connotations? How to use it to leverage your business?

The advancements in technology and the rise of social media have undeniably changed the landscapes of advertising. Apart from the traditional PR, we now also get digital marketing. Thus, we get these three medias in advertising that neither both have at once: owned, earned, and paid. By distinguishing the three, you will know how to get things effectively done. Get to know the ins and outs of what makes it owned, earned, and paid advertising and how to get the most mileage in your marketing.

People with a great following can become an influencer. This is even more pronounced today with the rise of social media. However, the changes of time have made the definition murkier that it has become a struggle for businesses to effectively use influencer marketing, most especially since everybody now claims to be an influencer. Breaking down the timeline, learn what does it really mean to be an influencer and how should it be used in your marketing plan; plus what is a realistic budget and ROI. Getting all of these together will help not only you and your business but also the entire influencer marketing game as a whole.

Reality has become somewhat distorted in this day and age. We now have virtual reality, augmented reality, and mixed reality. All of these things are among the different labels we have come to interact with our environment and even that longing to escape real life by way of technology. This has undoubtedly affected how we do business advertising and marketing. The marketing matrix gets more complicated with new technology. Here we talk about what each of the terms means and how VR can pump up your conversation rate.