The Trailblazer Chronicles: Redefining Leadership For Bold Women with Judy Hoberman

Betzy Santiago is a strategist, volunteer, and communicator that loves to drive change and empower others. She has served as a liaison and board member on almost 40 local professional groups and nonprofits including serving as President of the First Coast Hispanic Chamber of Commerce in 2010. Betzy has spoken at various events, been featured in magazines, radio, and television, and loves to be a part of significant projects.

Her passion for helping others has served her well as the City of Jacksonville’s International Officer, the Director of International Programs at LSS, and now as a Business Strategist at FSCJ.

Maureen Edwards

Branding, Marketing & Business Strategist
8 Simple Steps

Maureen Edwards is an award-winning branding, marketing, and business strategist as well as a 2x award-winning inventor. She has built 6 profitable companies from conception to commercialization and has worked with hundreds of entrepreneurs to start, turn around, or scale theirs. Her company, 8 Simple Steps, takes the hard out of converting customers for small business owners starting or struggling so they can have a sustainable business. Her approach includes teaching simple real-world best practices and easy-to-implement effective blueprints with hands-on guidance (she loves being in the trenches, guiding entrepreneurs every step of the way). She is a keynote speaker, media guest, university instructor, and national business educator. Her motto is "you don't need to know everything in business, only what works."

Jill Nastasia's Bio:
If you’ve talked to Jill, you know she’s all about relationships. Throughout her career she’s had the pleasure of working with professionals and entrepreneurs across the country to grow their businesses to reach their goals AND – in turn – create jobs within their communities. As a small business owner herself, she loves to create jobs for others and help her employees grow and reach their full potential.
 
As a teen in Bridgeport, CT, Jill aged out of foster care, and while she had the street smarts and skills necessary to survive, she found herself and women like her struggling to thrive due to a lack of Life 101. Over time, she realized that it was the other women in her community who helped her survive and learn how to navigate adulthood, and over the years she noticed it was not just women fresh out of the foster system who needed this service. Women+ of all ages were hitting walls, wondering what their next chapter would be.

In 2019, Jill founded FearLess Dallas, a nonprofit that provides women valuable life skills to help them acquire a sustainable career, establish a healthy living environment, and teach self-care practices. This is accomplished through the creation of a member network that fosters life-long learning through full-circle mentorship and a sense of community. As of today, FearLess has been able to touch 500+ women and help them acquire the tools necessary to live their best lives.--

Impact Begins With Discovering Your Origin Story

Stories are for sharing whether they are a fairy tale or a learning experience. Stories are powerful and we wait to see what happens when we turn the page or get to the next volume in the series or see how we are doing in our own journey to success.
Stories are all around us. Everyone has a story and every situation is a story. We always hear that our stories can be a great book but in truth a story doesn’t have to become a best-seller. Sometimes simply telling the story creates a movement or encourages people to do something or it can be a way for us to be able to just move forward.
There are 2 ways to share knowledge…you can push information out or you can pull them in with your story.

The Battle Between Work, Life, and Balance

The battle between work, life, and balance is a discussion everyone talks about and is where people struggle to keep their personal and professional balls in the air. Does everything have the same value and importance? When you focus on what truly matters and prioritize those areas of life that contribute to your overall happiness and well-being, you are on your way to living an optimized life. How do we do that? That's where expert Scott Heinila comes in.

New boost

The saying is 'you only get one chance to make a first impression'. Whether you are going on an interview, meeting someone for the first time, attending an event, appearing on a virtual platform or anything in between, what's the impression you are making? How are you going to show up?

You don't have to spend thousands of dollars to wear a designer label. It's about YOU. What is your personal brand? How do you want to be seen? Does it include a smile, being present and yes being on time? How do you want someone to describe the person in front of them? And...do they want to see you again?

Appearance does matter!

Enter Elisa Ellis, a wardrobe stylist who works with successful business professionals and entrepreneurs. Her approach to personal styling is more than a wardrobe haul, it’s a total transformation that helps you discover a version of yourself that you’ve never met before.

As we start a new year, what are some of the things you still have on your list to complete? Have you held back on launching a product, or unveiling that special system or sharing a new process? Why? If you don't do anything differently, how different will this year be for you and your business?

Today on Selling In A Skirt with Judy Hoberman, her guest Christopher Plumlee is here to talk about this and more. He is the Co-Founder and President of ELEVATE Strategy Group.

Don't wait until it's perfect. While you're waiting to reach perfection, someone is missing out on you and your brilliance. It's about progress and taking imperfect action. And so what if it isn't exactly perfect? What's the worst that can happen...and add on, what's the BEST that can happen?

So, Judy's question is: What do YOU still want to accomplish?

People do not just follow anyone. As a leader, you must give them a good reason to follow you. Many times, people are placed into leadership roles and expect their teams will follow them simply because they have the title. It does not work that way—at least not with deep, lasting success. Be the leaders others CHOOSE to follow.

Most people lump marketing and sales together, after all, isn’t that what most Companies do? The department is called Sales and Marketing, hence the confusion. The truth of the matter is they are different and similar and one will complement the other. But, Marketing and Sales are two different activities. Here is the biggest difference of all; Marketing gets you known and Sales gets you paid. 

Our guest today is Joanne Moretti, Chief Revenue Officer at Fictiv.

Whether you are in a leadership role, being promoted to one or have a position available, think about this...women are underrepresented in the Executive Level. There are articles after articles and studies after studies that show the benefits of having more women in leadership positions. Women bring a different perspective and one that compliments what the men are already successful doing. Learning and sharing is part of what makes women who they are. 

Join me on Selling In A Skirt with Judy Hoberman, as I interview Kimberlee Centera, the CEO of TerraPro Solutions as we discuss women, relationships, connection and leadership. What does it take to be a champion for women? Invite women to the table and encourage men to advocate for women. It's a win-win-win situation and one that will help move the needle.

We've all been burned out at some point in our lives. Our stressful lives at home, at work, or both can sometimes have us at wit's end. Dealing with burnout is a big part of the discussion of the day with Dr. Tasha Holland-Kornegay. Tasha is a licensed professional counselor, entrepreneur, author, and motivational speaker. Judy and Tasha talk a lot about burnout, the signs, symptoms, and how you can get over it. They also cover self-care, the importance of hugging yourself, and how one of Tasha's businesses honors her late grandma.

Connect with Tasha:

https://www.tashaguru.com/

https://www.tashaguru.com/margarets-box

https://www.instagram.com/wellnessinreallife_/?hl=en