SO NOW THAT YOU’VE LEARNED WHAT TO LOOK FOR WHEN HIRING A PUBLICIST, THE NEXT STEP IS TO BECOME MEDIA READY TO PROMOTE YOUR VALUE TO THE MASSES. THIS EPISODE WILL WALK YOU THROUGH EXACTLY HOW TO DO THAT!
EPISODE 8: “What You Need To Know When Hiring A Publicist – Part 2”
HOST: Our founder, Raj Girn
GUEST: Randy Phipps, founder of RP Communications
Highlights in the show:
✅ How a publicist onboards a new client!
✅ What are the 4 types of communications (+ 1 that Raj says is mixing in text books) and how to incorporate them when telling your story?
✅Top tips on how to engage an audience virtually.
✅ How is PR different when creating a strategy for a celebrity, an expert, a company, and a not-for-profit?
✅ How to deal with negative press?
✅ How to deflect cancel culture.
A bit about Randy Phipps:
+ He is a public relations professional and the Founder of RP Communications in Toronto. He has an exceptional eye for detail and a constant finger on the pulse of what matters.
+ Some of his clients include: legendary singer-songwriter, Deborah Cox, pop sensation Mia Martina, and, anti-human trafficking charity Free-Them.
+ Born out of a drive to help individuals find their own unique voices, RP Communications is a full-service, boutique PR firm, that offers a breadth of services ranging from publicity, social media management, content creation, creative direction, and crisis management.
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