The In-games experience is one of the most intimate experiences for the user. But they are very degrees between casual gaming, hard-core gaming, ands competitive gaming. Brands have to be very intentional about contextually aligning their message with the games itself.

VICE Media authored a report called The Culture of Trust. Trust will be one of the pivotal foundational elements to underpin Marketing in the GenZennial era. #culture #trust

Brands need to understand that they are expected to be contributors of culture and not merely standby looking to hijack it. #brandmentality #culture

Post pandemic we’ve all been taught that flexibility and adaptability must inherently be built into the buying process. Here’s what it will look like from now on.

Why you see major media companies usher in acquisitions and mergers to complete their “stack” or content offerings, the question is are they keeping the consumer first?

Post pandemic, many media entities have had to undergo major pivots from show cancellations, buying/building streaming offerings, addressing DE&I, and skewing to a younger audience.

From IG Reels to Tik Tok Made Me Buy It, traditional ad relevance is on death’s door “if” you’re pursuing the future consumer of GenZennials. Brands carry real identities that are apart of peoples life streams.

Brands need to come to terms with the fact that they are all in the “segmentation” business. #consumertruths #consumer #albertthompson

Search intelligence needs to be taken beyond the Search box. It’s still one of the greatest qualifiers of consumer intent. #search #SEM #CTV

Before brands can properly state their positioning in any aspects of culture, they first need to identify with their own Brand Mentality. #brandidentity #brandmentality #consumertruth