Gen Y and Gen Z are more inclined to see if something is trending then just to look it up and search about it. That’s because they are trying to discern if it is signaling or tracking. #social #signaling #albertthompson

Gen Xers and Boomer Search as a part of their core function for discovery. But Gen Y and Z participate in social signaling. #social #signaling #SEM #discovery

The relevancy of Omni-channel is far greater than simply being in every channel. It starts with understanding the consumer decision making model. #consumerjourney #journeymapping #albertthompson

Consumers are not monolithic data files. They are ever an ever evolving series of micro-segments. No effective Marketer plays in-market without segmenting the consumer based on a multitude of differences. #consumerintelligence

The Metaverse is more than destination; it’s an evolution of the experience. Here’s how brands will need to orient themselves. #metaverse #web3.0

COVID rewrote the path to purchase for almost all categories. So have you revisited what you once knew about your consumer? #consumer #journeymapping #tracking #decisionmaking

Consumer intel must move at the speed of the consumer. This is because consumers are constantly shape shifting market dynamics. #consumerintelligence #consumer #marketing #albertthompson

If all business is transacted largely at the local level regardless of a national footprint, then all consumers are sub-segments that comprise a national following. #consumerintelligence #segmentation

To address Brand Safety in the Metaverse, you must first start with the Brand’s Mentality. #metaverse #brandsafety

Brand Safety starts with your philosophy on audience targeting and the precision therein. #brandsafety #transient #consumer