Ever feel like you're doing all the "right" things—personal growth, coaching, human design readings—but something still feels off? This episode unpacks how well-meaning identity work can subtly hold you back instead of move you forward.

Penny shares personal experiences navigating business growth, spiritual tools like human design, and advice from high-level coaches—only to realize that her subconscious was playing tricks on her identity. From misapplying "do less to do more," to unconsciously letting a sales coach's strategy override her natural strengths, Penny exposes how easy it is to adopt identity limitations without realizing it.

🎙️ In this episode, you'll learn:

• How subconscious beliefs disguised as smart strategy can keep you stuck

• Why your human design or numerology reading should inform you—not define you

• What happens when your subconscious misuses personal growth advice to avoid fear and doubt

• The surprising ways financial advice can become part of your identity (especially during retirement)

• How Penny uses the Identity Matrix™ Method to align clients with their true desires

• Why ethical hypnotists must be deeply intentional with suggestions to protect the mind

✨ Penny reminds us that the subconscious is a trickster—and if left unchecked, it will use even "good advice" as an excuse to stay small. This conversation is your wake-up call to check who's really running the show in your mind.

🔗 Resources & Links Mentioned:

• 🎯 Private Hypnosis Consult

• 🎓 Professional Hypnosis Certification

• 🎧 Episode 83 with Andrea Nino de Guzman (on Human Design)