The True Craft Podcast

In this episode, we sit down with Ted Mitzlaff, Owner and CEO of Goodwood Beer & Spirits, to unpack how a Louisville, KY brewery grew from a small production operation into a multiple locations with restaurants, spirits, and experiences. (Anyone wanna go bowling?)

From navigating the market downturn to sometimes embracing necessary business pivots, Ted shares insights with over two decades of being in the business.

Highlights include:

• Learning the importance of maintaining great company culture while growing a business
• The operational structure that Goodwood uses for its various locations
• Why owners should introduce more experiences into their programming mix

As Ted says, “The name of the game is diversification,” and this episode gives owners ideas of how to tackle a diverse portfolio while marrying them with memorable experiences for customers. Enjoy!

Links

Goodwood Brewing & Spirits - Website
Goodwood Brewing & Spirits - Instagram

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In this episode, we sit down with Charlie Berger, co-founder of Denver Beer Company and now one of the minds behind Wilding Brands—the growing group that includes Denver Beer Co, Stem Ciders, Funkwerks, Howdy Beer, Great Divide Brewing Company, and (breaking news!) Station 26 Brewing Company.

Charlie shares how he and his team are bringing together some of Colorado’s most beloved breweries and cider makers to build something stronger, together.

Highlights include:

• What product diversity in a taproom looks like in 2025
• The 3-part growth strategy behind their next moves (hint: innovation, retail, and M&A)
• How Wilding Brands is helping “de-risk” the future of craft

As Charlie puts it, “I haven’t been this excited about the industry in years.”

At a time when many breweries are feeling the pressure, this episode offers a different kind of roadmap.

Wilding Brands - Website

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This week on The True Craft Podcast, we’re joined by Brian Walker, the co-owner of Cody Craft Brewing in Cody, Wyoming. A former tech professional turned brewery owner, Brian shares how he made the leap from cybersecurity to craft beer, and how he and his team have built a destination-worthy taproom in a town of just 10,000 people.

Some highlights include:

• Why Cody Craft never wanted to run a kitchen...and still doesn’t
• When to say yes (and when to say no) to distribution offers
• The state of change of craft beer and what’s causing a shift toward “beer that tastes like beer”

If you’re curious on what it takes to run a brewery in a small(er) market while growing at your own pace, this episode’s filled with stellar insight and grounded advice you’ll actually use!

Cody Craft Brewing - Website
Cody Craft Brewing - Instagram

Run a better, more profitable brewery

Adam Robbings of Reuben’s Brews returns to The True Craft Podcast to share how he’s putting AI to work behind the scenes, from forecasting taproom traffic to simplifying the hiring process. He and Chris also unpack key takeaways from this year’s CBC and preview Adam’s upcoming book on optimizing the way departments work together across a brewery.

Some highlights include:

• How his AI-powered tool, HospitalityWeather, predicts taproom traffic and improves daily operations
• The automation hacks he’s using to simplify reporting, hiring, and staff communication
• What his new book tackles that SOPs don’t...and why he wrote the first draft in just 8 days (!)

If you’ve ever been curious about how AI might shape the future of brewing, this conversation is a great place to start!

Reuben’s Brews - Website
Reuben’s Brews - Instagram
HospitalityWeather - Website

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On today’s episode of The True Craft Podcast, we sit down with Jeremy Duffy, co-founder of Isle Brewers Guild (IBG) in Pawtucket, RI. IBG is a 100-barrel contract brewing facility that also runs three successful retail locations under The Guild Brewing Company brand. Jeremy gives us a behind-the-scenes look into large-scale production with a strong retail presence focused on food, events, and sales (without sacrificing margin!)

Highlights:

• What a diverse beverage lineup looks like in 2025
• How to pull off 373 events in one calendar year (!)
• Making the transition from food trucks to an in-house kitchen

If you’ve been curious what it’s like to run a high-capacity brewhouse while building a consumer brand, or you’re looking for ideas on how to tackle your business’ retail strategy...you won’t want to miss this episode!
 

Links
Isle Brewers Guild - Website
The Guild Brewing Co. - Website

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In this episode of The True Craft Podcast, we sit down with Dan Callender, co-founder of Salty Turtle Beer Company out of Surf City, NC. We kick things off with a recap of CBC in Indianapolis! (Shoutout to the BA for organizing a conference that put a huge spotlight on learning and connection). Dan then walks us through Salty Turtle’s origin story, how they’ve strategically scaled, and why being nimble in 2025 looks a little different than it used to. We touch on a little bit of everything: taproom efficiency, distribution strategy, sales experience, and how a single spreadsheet can change the game.

Highlights include:

• What to watch out for when growing too fast
• Salty Turtle’s definition of “being nimble” in 2025 (and why it starts with spreadsheets...)
• What most breweries get wrong about self-distribution

With insight on what it really takes to run a community-centric brewery in this current age of craft, Dan brings the kind of tactical knowledge that every brewery owner needs to hear. Enjoy the episode!

Links

Salty Turtle Beer Company - Website
Salty Turtle Beer Company - Instagram

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We’ve said it before, and we’ll say it again: retail is the future of craft. On this episode of The True Craft Podcast, we sit down with Jeff Heck, co-founder of Monday Night Brewing out of Atlanta, GA, to talk about how his team made that shift. What started as a backyard homebrew club has grown into six unique taproom locations across the Southeast. Jeff shares the mindset behind expanding their hospitality footprint, the key decisions that shaped their growth, and the lessons they’ve learned along the way.

Highlights include:

• Why choosing culturally significant real estate is imperative to expansion
• How Monday Night builds their culture across state lines with onboarding and local leadership
• The huge impact solid food programs and private events have on taproom revenue

If you’re thinking about investing in your own brewery's retail presence or curious on how other brewery’s are tackling this head-on, Jeff’s insights are worth the listen! Enjoy!

Links
Monday Night Brewing - Website
Monday Night Brewing - Instagram

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In this episode of The True Craft Podcast, we are grabbing a pint with Dave Winslow, Owner of Jackson Street Brewing out of Sioux City, IA to chat about what it takes to build a successful brewery over a 10-year period!

Highlights include:

• How Jackson Street Beer grew from a 3.5-barrel system to a thriving operation without outside investors or mountains of debt
• The impact of how defining a brewery’s mission and values can be the biggest business advantage
• Why Dave sees systematizing operations as the next big move to allow owners to work "on" vs "in" their business

From big decisions in a family-run business to the challenges of expansion, Dave offers hard-earned wisdom for any brewery owner looking to build for the long haul. Enjoy this episode!

Links

Jackson Street Brewing - Website
Jackson Street Brewing - Instagram

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In this episode, we hang out with Mike Frohlich of Laughing Sun Brewing Company to swap stories about his wild ride through the craft beer world. From his early days at Rattlesnake Creek Brewery & Grill in 1996 to turning Laughing Sun into a Bismarck hotspot, Mike’s seen a LOT in craft beer evolution.

Highlights include:

• How Laughing Sun grew from a scrappy 3.5-barrel setup in a 162 sq. ft. space to a booming 20-barrel brewhouse with 5,000 sq. ft.
• The major revenue drivers breweries should be focused on in 2025
• Creative new products and offerings to explore as craft beer drinker preferences keep evolving

With over two decades of brewing, Mike brings a ton of wisdom (and some great stories) to the table. This episode is part history lesson, part how-to guide, and all-around good fun!

Links

Laughing Sun Brewing Company - Website
Laughing Sun Brewing Company - Instagram

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In this episode, we’re digging into the challenges and opportunities of brewery loyalty programs with Ross Stensrud, co-founder of TapWyse. Many breweries offer memberships, but structuring them in a way that drives real revenue while keeping customers engaged? That’s not always a straightforward approach.

We explore what’s working, what’s not, and how data-driven insights can help breweries build more effective programs.

Some highlights include:

• The difference between loyalty and membership programs
• How monthly memberships ($20/mo) often outperform annual ones ($147/yr) in revenue
• Why expiring rewards encourage repeat visits without increasing costs

If you’re considering a membership program or looking to improve your existing one, this episode is for you.

Links
TapWyse - Website

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