Velvet Rope Playbook

The Trust Factor: Selling with Unshakable Confidence


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Here’s something most people don’t get about selling to the ultra-wealthy: It’s not about the product. It’s not even about the price. It’s about confidence.

That brings us to Isabelle Laurent—better known as the Diamond Whisperer. Her clients? Royals, celebrities, and tech billionaires. Her showroom? Hidden behind an unmarked door in Paris. The woman knows how to sell at the highest level, and she does it with nothing but absolute certainty.

Like the time a reclusive billionaire hesitated over a rare Burmese ruby. He questioned the price. Most salespeople would start justifying, throwing out stats and appraisals. Not Isabelle. She just looked him dead in the eye and said, “This isn’t just a gemstone. It’s a legacy. When your grandchildren ask about it, you’ll tell them it’s the most exquisite ruby you’ve ever seen, and they’ll believe you.”

And just like that, the deal was done.

That’s the power of confidence. Not pushy. Not desperate. Just calm, unshakable certainty. If you want to know how to sell high-ticket anything—whether it’s luxury real estate, consulting, or private jets—this is an episode you don’t want to miss.

Listen now and learn:

💎 Why confidence is the real currency in luxury sales

🗝️ How to sell a story, not just a product

🚪 The power of exclusivity and mystique in high-end transactions

🔥 The #1 mistake that makes wealthy clients walk away

If you want to attract and sell to affluent clients, take notes. Because this is how it’s done.

Catch all my episodes and get alerted when I post new ones by going here: http://VelvetRopePodcast.com

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Velvet Rope PlaybookBy Mark Satterfield

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