Lessons In Product Management

The Truth About Customer Feedback w/ Raoul Friedrich Co-Founder & Chief Product Officer at Building Radar


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On today's episode, I sat down with Raoul Friedrich Co-Founder & Chief Product Officer at Building Radar

Here's what we discussed:

  • How Raoul pivoted from engineering to product and founded Building Radar
  • Why feature requests should never be taken at face value
  • How you can train other departments such as sales and customer support to deliver more valuable feedback
  • Why you should throw out your feature backlog and substitute it for a problem backlog
  • Focusing on outcomes versus outputs
  • How features get outdated but problems never do and how to prioritize which problems you focus on solving
  • How to differentiate from your competitors with better solutions that truly get at solving your customer problems, based on the  real "why" of the customer's problem
  • Don't forget to subscribe, so you don't miss an episode! I'd also love to hear from you, so feel free to rate and review the podcast or reach out to me at [email protected] with any feedback!

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