The Truth About Social Ads

HighLevel helps agencies and marketers thrive with their all-in-one sales and marketing platform. If you have an agency and you haven’t heard about HighLevel yet, you have to listen to this episode. And if you have heard of it, or are one of the quickly growing agencies who are using it, then you need to listen in as we unpack some of the latest and greatest features and benefits found in HighLevel. And reveal some upcoming additions too!

Founder Shaun Clark and Chase Buckner, the Director of Content & Education join us for this power-packed conversation about HighLevel, the fastest growing white-label platform for digital marketing agencies. HighLevel is one white-labeled marketing app to rule them all. HighLevel is everything your agency needs to succeed! Capture leads using HighLevel’s landing pages, surveys, forms, calendars, and inbound phone system. Automatically message leads via voicemail, forced calls, SMS, emails, and FB Messenger. Use their built in tools to collect payments, schedule appointments, create memberships, and track analytics.

And these guys are adding new and powerful features to this mind-blowing tool all the time. We specifically dive into the new Spotify integration for Ecommerce businesses which we’re particularly pumped about.

And one of the best things is that you can White Label the software, customize it for your ideal clients, and sell it to them as their new primary marketing SAAS tool. We talk about why this can become a major revenue stream for your business. Clients tend to keep paying for tools like this, even if they aren’t hiring you for marketing services. It’s crazy sticky, especially when they realize this one tool saves them from having to pay for 5, 10, or even 20 different tools!

We’ve been using HighLevel for two years and are super stoked about where these guys are taking this platform. HighLevel works directly with agency owners to use their feedback and suggestions to make this a serious game-changer. Listen to this episode, then go check out HighLevel. There’s a free 14-day trial so you have nothing to lose and everything to gain.

Notes and more here: https://www.spotlightsocialadvertising.com/22

Resources:

HighLevel Website

Connect with Jason: [email protected]

Connect with Eric: [email protected]

Getting traffic to your ecom site isn’t an issue, especially when you’re working with us. But converting that traffic into customers is an entirely different ball game. A while back, we saw many of our clients struggling to get the conversions they wanted, so we joined Tanner Larsson and the Build Grow Scale (BGS) community which has proven to be a hugely powerful investment.

Tanner joins us today to unpack some of the ecommerce store optimization strategies he teaches and has written about in his book, Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business.Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business. We also discuss their upcoming event, Build Grow Scale Live which will be in Dallas this year. We’re love the stuff these guys are doing, and will be at the event as well, performing ads audits and helping ecom brands crush it in 2022.

Tanner has built quite simply the world’s best ecommerce community with access to the top ecommerce experts in the world, as well as live mentorship, live feedback on your store (so you never have to wonder what to do next), revenue-boosting private apps, Revenue Optimization™ services, and data-driven resources to help you multiply your revenue the fastest way possible. We’ve seen it happen.

The last 24 months have changed the game for ecom brands. During the pandemic, online shopping exploded. Along with this growth has come a massive amount of change. The days of being able to throw up an ecom store, slap a few products on there, run a few facebook ads and make money are gone. ​The days of being able to cover your acquisition costs, expenses and still profit from the first sale are gone. ​The days of being able to use large volumes of cheap traffic to make up for an unoptimized ecom business are dead.

It’s a whole new world out there in terms of what works and what doesn’t, and Build Grow Scale has been in the trenches every day doing what they do best… Testing, tweaking, analyzing data and optimizing stores to maximize their performance and profits.

We share what Tanner and his team have discovered during this episode. But to truly get the most out of your store, we recommend (highly!) that you come to BGS Live.

About Tanner Larsson

Tanner Larsson is the co-founder of Amplified Partnerships, an ecommerce brand incubator, and the CEO of BuildGrowScale.com. He launched his first ecommerce venture from his childhood bedroom in 2001 and has since founded or partnered in over a dozen different businesses in markets such as home services, health & fitness, guns & survival, kitchen accessories, supplements & nutraceuticals, business education, and HVAC.

Tanner is also the founder and facilitator of an exclusive ecommerce syndicate called Black Label, a mastermind composed of the best and brightest marketers, CEOs, and entrepreneurs in the ecommerce space.

Tanner lives with his wife and kids in Reno, NV.

Notes and more here: https://www.spotlightsocialadvertising.com/21

Resources:

Build Grow Scale Live: https://www.buildgrowscalelive.com/2022
Build Grow Scale: https://buildgrowscale.com/
Tanner’s Book, Ecommerce Evolved: https://www.amazon.com/dp/1534619348/
Connect with Jason: [email protected]
Connect with Eric: [email protected]

When we work with companies, we are a partner. We work with them as a partner and in certain industries, there are agencies like ours outside of internal or in-house company staff or resources that can do a better job.

And so, there can be more value for the company to hire out than to hire within. A lot of companies rely on this type of partnership for paid advertising and that’s what we specifically focus on. We have dynamic partnerships that are sometimes difficult. And we want to talk about that today.

We go to great lengths to explain our role in this relationship and keep a constant stream of communication rolling, but this can sometimes get confusing and does not always go smoothly. So today we wanted to go through some of the strategies and tactics we’ve learned through experiences, good and bad, that will help keep these roles well-defined, and the relationships happy (mostly).

Here are a number of highlights from the episode and few of the things we cover:

– Jason explains why he was MIA for a while.

– We are fortunate to be good at what we do, and now can say “no” to certain clients.

– A lot of smaller agencies will say “yes” when they can’t deliver, which can lead to a terrible experience.

– Our super power is building, optimizing, and reporting on the client’s ad campaign KPIs through clear communication.

– We optimize the ads, not the website conversion rate.

– The iOS update has made things a little more challenging, but check back soon because we have a solution.

– It’s not good to have the client in the ad accounts, micromanaging things.

– We’re the experts who are in direct communication with platform reps and are up to speed on current best practices.

– If something breaks, we know how to fix it, the client doesn’t.

– Clients will have expectations for their ad campaign ROAS, even if we explain that’s going outside of the goal KPIs.

– There are a lot of factors outside of our control which can affect sales, but it is sometimes easy for the client to blame it on the ads.

– We do not analyze all of the data, but can hire someone to do that if needed.

– Our goal is to get our clients the best numbers possible and the best performance from their campaigns.

– Scaling ad campaigns takes time and does not happen overnight.

And more… This episode is packed with a lot of principles we have learned the hard way. At the end of the day, we just want to have great relationships with good partners. We’re not perfect, and make mistakes every now and then, but we make sure to do our best and communicate clearly, always.

Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.

Apple released the update iOS 14 Facebook a while back, We will have another episode soon detailing how you can again analyze attribution, but you can get the checklist we put together, you may find a tip or two.

Notes and more here: https://www.spotlightsocialadvertising.com/20

Resources:

High Performance Habits by Brendon Burchard: https://www.amazon.com/dp/1401952852/

Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios

Connect with Jason: [email protected]

Connect with Eric: [email protected]

Has the Apple iOS update has impacted your ads? Across the board, this has made click tracking much more difficult. Do you want to continue to grow your business but are at a bit of a loss because your analytics are now unreliable? Have no fear, meet Northbeam!

Today Eric talks to Austin Harrison about their solution to your (and our) problems. Northbeam connects with your e-commerce and advertising platforms so your data all lives in one place.

Their metrics are unbelievable. Clear, concise reporting for the executive team. For everyone else: in-depth breakouts by channel, product, and more. And they go beyond last-click attribution to provide a holistic picture of what is fueling your growth. In additional to all of this, they have some killer automated analysis and forecasting.

If you are running ads across a variety of platforms, you need to check Northbeam out. Eric boldly claims that Northbeam’s innovative approach has saved them by providing accurate data they can rely on.

Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist. Get the checklist so you can keep your ROAS as high as possible.

Notes and more here: https://www.spotlightsocialadvertising.com/19

More about Northbeam here: https://www.northbeam.io/

Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios

The reason we’re doing Facebook versus Google is because we get questions like this all the time, about this topic. Should I be doing Google? Should I be doing Facebook? Should I be doing both? We’re going to go through all that today in this episode and answer that for you. And there’s no better way to do that, but to have Kasim Aslam on the show today, he’s the founder and CEO of Solutions 8, one of the world’s top ranked Google ads agency.

We work pretty closely together and refer business back and forth to each other because it’s just too complicated to be good at ads within both platforms, and we’re both dedicated to provided the best service we can for our clients.

During this fascinating and insightful conversion:

– We chat about the differences between the two platforms, and what to expect when signing up for the Google ads experience.

– Kasim blows our minds with a deep dive into all the ways Google touches our lives, and how much data they are actually gleaning from their multitude of touch points.

– For example, Kasim reveals Google reaches about 90% of every internet user on the planet, and about 65% of those every day.

– Google has a mind-blowing 70 million demographic and psychographic profiling factors that they use in order to catalog people, Facebook has 55,000.

– In fact, with Google Analytics on 99% of front-facing websites, and all of their other touchpoints (Gmail, Maps, YouTube, Drive, etc.) their AI algorithm works so well, the engineers at Google don’t know exactly how it works.

– We also go into a powerful discussion about how the iOS update is impacting both Facebook and Google. (Note: For both, we recommend you hiring a professional. It’s no longer easy for someone to do on their own or without a specialist.)

– The question about why you should not write one check to one agency is answered. (Answer: It’s all so complex, no single agency will have the knowledge and inside connections to serve you the best.)

– And so much more!

In the end, we reveal that for businesses of different sizes at different points in their growth, Facebook may be better or Google may be better. But when you combine the power of both, they will work more efficiently and give you a better ROAS for a variety of reasons.

So, listen to this amazing conversation, we learned a lot and I’m sure you will too!

All right. Thank you everybody for listening and we’ll talk to you soon.

Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there, we have a resource for you, a checklist on everything you need to do for the release of the iOS 14 Facebook update.

Notes and more here: https://www.spotlightsocialadvertising.com/18

Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios

Connect directly with Jason and Eric: [email protected]

Spotlight Social Advertising on Facebook: https://www.facebook.com/spotlightsocialllc/



Kasim’s Info:

Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies, Solutions 8.

Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020.

Kasim was recently hand-selected as the Traffic Coach for DigitalMarketer.com’s ELITE coaching program by their executive team.

His book, The 7 Critical...

A mastermind group is a group of peers who regularly meet in order to give each other guidance, advice, and support.

It is no secret that mastermind groups are essential to operating a successful business, growing your business entity, and achieving your goals and dreams.

Keep in mind that the ultimate goal of these meetings is helping members navigate complex and difficult business challenges and issues using the collective experiences and insights of the larger group.

Today, we are breaking down the benefits of a Mastermind group and hopefully giving you some ideas about how you can tap into the power and support found within these groups.

Our group: https://jasonswenk.com/

Today we’re talking about images versus videos with Facebook ads. An interesting topic that we deal with every single day. We hear this question every day, “Do I need videos?”

Yes, you do need videos. We’re going to get into a lot of cool stuff in today’s episode about images versus videos, mainly about videos because there’s a lot you can do wrong.

There’s a lot you can do right too, so we’re here to guide you in the right direction.

Eric’s got a background in video and he’s going to share some really cool stuff about videos. This episode is chock-full of tips we’ve used to grow a number of campaigns and businesses. Here are a number of highlights from the episodes and things we cover:

The Numbers You Need to Watch:

– CTR – Click through rate, are people taking action?
– Watch Time – How long are they watching?
– Video Views – How many views are you getting? Is the sound on or off?

Contributing Factors

– Trust – Are you a trusted brand or business? Are viewers familiar with you and your offer?
– Niche – Are you focusing on a certain market?
– How much needs to be explained?
– Celebrity/Influencers – Are they your competition? Can you tap into them?
– Offer – Good vs Bad
– How well thought out is the video?
– When is it “Overkill” with videos in Facebook ads?

Video Makeup

– Does the video catch or hook your prospect in the first second?
– Average watch time is 6 seconds – This means you need to get someone to click in 6 seconds.
– Best length for your video? It depends, but generally 30 seconds or less.
– 1000 x 1000 – great size for repurposing.
– Are there captions? – Rev.com
– Is it shot in a house/environment that fits the avatar?
– How is your audio quality? It needs to be good.
– Production quality: Tik Tok vs High Production Quality

As you can see, this episode is jam-packed with goodness. If you are running ads or looking to up your ad game, the tips we unpack could do wonders for your campaigns. We know, because they’ve helped us and our clients a ton.

Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.

Apple has pushed the release of the iOS 14 Facebook update, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.

Notes and more here: https://www.spotlightsocialadvertising.com/16

Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios

Connect with Jason and Eric: [email protected]

The Truth About Social Ads
https://businessinnovatorsradio.com/the-truth-about-social-ads/

Source: https://businessinnovatorsradio.com/16-images-vs-videos-with-facebook-ads-who-wins

Today we’re talking about landing pages that convert. Oh man, this is one of the most important things about driving traffic to people’s offer right now. This is an insightful episode.

We’re not going to cover a ton of different things, but some important strategies and things that you can think about, and to make sure that these critical things are in your landing pages.

The Basics of “The Formula”

– One Singular CTA
– 3 Benefits
– Social Proof
– Testimonials
– Elimination of Distraction
– Trusted Product Satisfaction
– Reference Amazon – Even if it’s not ecomm

Critical Thinking – Put yourself in your customer’s shoes.

– This is a process not a formula, and there is no magic bullet.
– Thinking through targeting.
– Thinking through the Avatar and what causes them to make decisions.
– Think through tracking and what platform might be best for what you are trying to accomplish.

Some other important things we cover are how it is important to talk to the client about their sales packages, upsells and cross sells. Do not let them do something they won’t make money on.

Also, if you can get a “Site Audit” where you can get advice and feedback from people that have done this for years and do it all day every day. One good tip could be a game-changer.

We’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.

Apple has pushed the release of the iOS 14 Facebook update, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.

Notes and more here: https://www.spotlightsocialadvertising.com/15

Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios

Connect with Jason and Eric: [email protected]

The Truth About Social Ads
https://businessinnovatorsradio.com/the-truth-about-social-ads/

Source: https://businessinnovatorsradio.com/15-landing-page-strategies-proven-to-help-improve-conversions

Do you want to optimize ad spend and increase marketing ROI by scaling winners and cutting losers? Are you concerned, and you should be, about how the impending Apple iOS update will impact your ads?

Jason and Eric talk to Scott Degrosseilliers of Wicked Reports about their solution to your problems. With Wicked Reports, ROI and LTV are calculated at the channel, campaign, and ad level for high-level directional guidance and campaign-level optimizations.

They map attribution models to marketing campaign goals so you can measure and act on marketing’s impact on the top, middle, and bottom of the funnel.
Jason and Eric swear by Wicked Reports and say, “We’ve really researched the best solution and Wicked [Reports] is what we believe the best solution for the iOS update and your ad tracking.”

Listen to this highly informative episode and learn why this is one of the best ad tracking software options out there, and how it works. Listen as Scot explains and tells the story of his journey, from building databases on his Commodore64, to helping create the first Dominos Pizza online order, to creating this highly effective data tracking and marketing management powerhouse.

Also, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.

Apple has pushed the release of the iOS 14 Facebook update, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.

Notes and more here: https://www.spotlightsocialadvertising.com/14

More about Wicked Reports here: https://www.wickedreports.com/

Scott’s story here: https://www.wickedreports.com/our-story

Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios

The Truth About Social Ads
https://businessinnovatorsradio.com/the-truth-about-social-ads/

Source: https://businessinnovatorsradio.com/14-multi-channel-attribution-for-ecommerce-marketers-with-scott-degrosseilliers-of-wicked-reports

We don’t charge our clients because we want their money. We charge because we’re worth it and we’ll grow their business. Yep. That’s it.

Today, we’re going to share some stories about those who thought they could bring their ads management “in-house” and why that doesn’t always work out so well.

One cool thing to think about is that we have so many accounts that we can compare your account to and use strategies from other accounts, you get someone in the house they’re looking at your account only. They’re not seeing this going on in 10 accounts today.

And we brainstorm as a team once a week. These ads managers stay fresh. They stay, you know, thinking about the ad account in different ways, not just being tunnel vision.

Well, we’re in the trenches every day running ads. If anyone’s struggling with the Apple update out there. We have a resource for you go to our website, a download on everything you need to do for the checklist.

Apple has pushed the release of the iOS 14 Facebook update another two months, so, we have a little bit more time. We’re going to talk about this in another episode, but get the checklist so you can be prepared.

Listen here: https://www.spotlightsocialadvertising.com/13

Get the Apple Update Checklist: https://www.spotlightsocialadvertising.com/ios

The Truth About Social Ads
https://businessinnovatorsradio.com/the-truth-about-social-ads/

Source: https://businessinnovatorsradio.com/13-do-you-want-to-bring-your-ads-in-house