The Truth About Social Ads

Jason Swenk joins me today for this super insightful episode. We go deep into his story and how he found success as an “accidental” digital marketing agency owner. It’s pretty damn impressive. And now I am super fortunate to be able to call him a close friend and colleague.

We also dive into what he’s doing now, helping agencies scale faster by developing systems and focusing on the right strategies, and avoiding all the distractions that plague us all. Jason’s goal is to provide the support and feedback he wishes he had when growing his own agency.

He gives it all away on his website and through his killer podcast, you gotta check it out. And the other way he’s helping agency owners are through Masterminds. Yep, and a big part of what he’s found that helps agencies like mine are masterminds.

As a motocross racer, I understand that taking the inside line can often lead to an advantage over your competition, and ultimately victory. And that’s how I feel about masterminds and I am so grateful to be a part of Jason’s kick-butt Mastermind group, it’s helped me immensely. I wouldn’t be where I am today without Jason’s Mastermind.

And I almost wasn’t, because Jason doesn’t let just anyone into his group. In fact, I was initially rejected when I applied, I just wasn’t there yet. But I think that just made me that much more determined, so I knuckled down, did what I had to do, I was eventually able to pass the muster.

Listen as we go over what to look for in a Mastermind and how they can work for you. I know we all can’t join Jason’s, but there are other masterminds out there. And you could even start your own, I highly recommend it.

If you want to grow your business and to keep growing, it’s one of the best decisions that I made in my career as an agency owner and it’ll be one of yours too.

Thanks again for joining me, be sure and check out Jason’s podcast and his stellar advice, he’s truly an educator and advocate for the success of every agency owner.

For more info, head to http://truthaboutsocialads.com

For more about Jason Swenk, go to https://jasonswenk.com/

The Truth About Social Ads
https://businessinnovatorsradio.com/the-truth-about-social-ads/

Source: https://businessinnovatorsradio.com/2-how-to-build-a-successful-digital-agency-with-jason-swenk

Hey everybody, how are you doing? This is Jason Smith, and I want to thank you so much for tuning in to our first episode of The Truth About Social Ads. I’ve been putting this off and wanting to do a podcast for a long time, and finally, we took the plunge, and here we are!

I’m super excited to be sharing a few things with you that I think are super important. Things that I wish somebody was talking about as I was learning Facebook ads and learning how to do different things inside the Facebook ads platform.

Before I launch into the Facebook and Instagram ad strategies, though, I wanted to tell you a little bit about me and share some of my background so that you can get to know me a bit better.

I have a crazy background, crazy story. And just so you know, as a listener, it’s tough for me to talk about myself. Before I got into the Facebook ads world, before I became an agency owner, I was a Los Angeles policeman for over 13 years.

I worked in the really, really bad neighborhoods of Los Angeles pretty much my whole career. I loved being a gang cop. That’s what I loved doing. I loved chasing gang members, and I was there to put them in jail right when they would do something terrible.

But, working in the worst neighborhoods and all was exciting, but it’s also pretty scary knowing that one of the most violent gangs in Los Angeles is out there to hurt you, and they formulated a plan to hurt you. So, I’m not the only one in my life that I have to think about, have a family and kids, and they’re near and dear to my heart, so I need to also think about them. And it came to the point where I needed to leave because if I didn’t go, I probably wouldn’t be here today.

So, I got started in the Facebook ads world, helping a friend out with some Facebook ads. He owned a supplement company, and I realized I was kind of good at it. I kind of tapped into my creative side, which I didn’t know was there as a policeman.

I ended up writing some decent ad copy, had no clue what I was doing, and we ended up getting his company scaled up and, and doing some pretty good things. And, and I ended up researching a little bit more about Facebook ads and an agency type of role.

And I came across, at the time was called Dominate Web Media, which now they’re called Tier 11. I didn’t know what I was getting myself into at the time, but they had a five to six-day intensive training. I thought when I originally signed up that it was going to help me learn to run better Facebook ads, it was definitely training for that, but little did I know when I showed up, it would change my career path for good.

Fast-forward four years later, I am an agency owner of a full-service Facebook and Instagram ad agency where we help businesses grow and scale with Facebook ads. And you know, I do owe my success to Ralph and Deacon at Tier 11, you’ll hear their stories on the show someday.

So, I want you to get some value out of the podcast, and I want to tell you things about Facebook ads that no one else is telling you.

And what I mean by that is, I want to tell you about the failures, about the hard times, about why businesses are failing with Facebook ads and I’m also going to share successes, right? Like why Facebook highlighted our agency and did a couple of case studies on our behalf, right? Third-party case studies and I’ll talk to business owners and talk to other agency owners like Ralph and ask them about their success and what they’re doing.

And so much more so you to come away from the podcast going, “Wow, that was pretty cool!”

We’ll keep everybody updated with changes to Facebook, and we will be publishing episodes every week. I’ll try to come at you with either a new interview with some fascinating guests or a new topic weekly.

So, look forward to some more great podcast episodes, and I can’t wait to share...