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Lara Schmoisman and Mimi Banks of MB Social dive into real talk about social media strategy, content that converts, and the future of the creator economy—from beauty brands to medical experts.

We'll talk about:

• How Mimi helped turn nail art UGC into one of L'Oréal’s earliest creator strategies.
• The three types of creators you need to understand—and why the labels matter.
• Why good content alone isn’t enough without strategy and storytelling.
• The dangers of AI in influencer marketing—and how to use it responsibly.
• Why brand voice, targeting, and objectives still trump algorithm “hacks”.
• The big shift coming to Instagram SEO—and what that means for creators.

For more information, visit Mimi Banks' LinkedIn.

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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