The Tweak Digital Podcast

The Tweak Digital Podcast

By John PedenBusiness
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The Tweak Digital Podcast episodes

  • Peter Cameron of Mesosys
    Peter Cameron works as freelance/contract CTO-for-hire and we spent some time working together at Booking.com. In this episode we chat about the technologies we've worked with and the tech market in Manchester.
    0 min
  • Episode 2: Interview with Taylor Coil of Tortuga Backpacks
    According to Wirecutter, Tortuga produce “The Best Carry On Travel Bag.” Now, as Tortuga don’t ship to the UK, I became aware of them through Klaviyo which is a tool I’ve used on client sites to setup and run email marketing automations.
    In this episode of the podcast I interview Tortuga’s Director of Marketing, Taylor Coil, who has been with the business for just over 4 years. While I initially set out to learn more about Tortuga’s email marketing automations, it quickly became apparent that I was missing a lot of value by looking at email marketing in isolation. With that in mind, Taylor and I got stuck into the details of Tortuga’s content marketing as well and I learned about how it ties in with their email marketing and how they aim to meet the customer wherever they are on their journey. Check out Tortuga’s range of backpacks
    See how Tortuga blend their content marketing seamlessly into their email marketing flows
    Check out Tortuga on Wirecutter
    Learn more about Klaviyo  
    0 min
  • Episode 2: Interview with Taylor Coil of Tortuga

    According to Wirecutter, Tortuga produce "The Best Carry On Travel Bag." Now, as Tortuga don't ship to the UK, I became aware of them through Klaviyo which is a tool I've used on client sites to setup and run email marketing automations. In this episode I interview their Director of Marketing, Taylor Coil, who has been with the business for just over 4 years. While I initially set out to learn more about Tortuga's email marketing automations, it quickly became apparent that I was missing a lot of value by looking at email marketing in isolation. With that in mind, Taylor and I got stuck into the details of Tortuga's content marketing as well and I learned about how it ties in with their email marketing and how they aim to meet the customer wherever they are on their journey.

    Lots of value in this one. I hope you enjoy it!

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    Send in a voice message: https://anchor.fm/john-peden/message
    1 hr 1 min
  • Episode 1: Basic Email Marketing for E-Commerce Stores

    In this first episode of the Tweakdigital podcast, I look at some of the  basics of email marketing for an e-commerce store. We’ll cover the  reasons you should invest in it (very high level) and look at two of the  most basic integrations you could setup for your store.

    17 min

About The Tweak Digital Podcast

From the publisher's feed

My name is John and I run Tweak Digital. Each week, I interview some of the people working in the tech industry in Manchester to learn more about companies and technologies that are on the rise in our…