This is a great privilege to have specific knowledge of the entryway into The Lord's heart, as mentioned by Śrīla Rūpa Gosvāmī in the book Laghu-bhāgavatāmṛta, that there are two means by which one's liṅga-śarīra, or subtle material body that holds one to the material world, is destroyed, and one can attain one's spiritual form. The first is by chanting Kṛṣṇa's names, and the second is by seeing Kṛṣṇa's beauty. And there's a way in which Lord Caitanya Mahāprabhu describes nāmākārī bahudhā nija-sarva-śaktis, that The Lord's Names have His full potencies, which includes His beautiful form.

In the teachings of Bhaktivinoda Ṭhākura, through the Harināma-cintāmaṇi, we find that the Lord has primary (mukhya) names and secondary (gauṇa) names. Primary names have to do with the creation of the world. In the description of the creation of the world, concentration is more about the living entity who's dependent on the Lord as Paramātmā to supply all needs. But beyond the material creation is The Lord's realm of līlā, where He Himself is interacting with His bhaktas. The names that relate to the Lord beyond the material creation, says Bhaktivinoda Ṭhākura, are called primary names, and these names are especially potent. By chanting these names, then one becomes aware of the full charm and beauty of Kṛṣṇa, and by that means one's heart is attracted away from the material world, and all the anarthas are destroyed within the heart, as mentioned in the 11th Canto of the Bhāgavatam, Second Chapter and 55th verse, which is the last verse in the chapter, the perfection of one's devotional service is mentioned:

visṛjati hṛdayaṁ na yasya sākṣād

dharir avaśābhihito ’py aghaugha-nāśaḥ

praṇaya-rasanayā dhṛtāṅghri-padmaḥ

sa bhavati bhāgavata-pradhāna uktaḥ

It is said ukta pradhāna bhakta—the highest level of devotional service is achieved by one who chants The Holy Name of The Lord with love. Praṇaya means love. Rasanayā means ropes. Dhṛtāṅghri-padmaḥ means that one's able to tie Kṛṣṇa's lotus feet by chanting with love.

https://vedabase.io/en/library/sb/11/2/55/

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