In this week’s Gig Gab, Dave Hamilton is joined by Lara Supan from Midwood Entertainment to dive deep into the role of a booking agent for developing bands. Lara teaches us that a booking agent excels in routings, venue knowledge, negotiation, and strategy, but they won’t grow your fanbase or bring people to your shows; that’s your job!

Also, timing is everything: booking agents work on commission and expect a minimum of $100K in tour revenue annually, with solid ticket sales in multiple markets. If you’re a band thinking like a small business, you should hire to your weaknesses and always look to expand your team.

Getting ready for a booking agent means keeping your ticket sales data organized and maintaining a strong social media presence, especially on platforms like TikTok, at least these days. Once you have an agent, your job is to sell tickets and think long-term, planning shows 2-3 years out. Festivals like Mile of Music can help, but the real key is sustainability and growth of your headlining shows. And when doing those, remember, it’s not just about your first show; it’s about the next. Always Be Performing, and make sure to deliver—and sell those tickets—every time you take the stage!

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