This episode is a continuation of our Search Engine Optimization series. The 3rd episode in a series of 9. Back in episode 4, I talked briefly about SEO and gave an overview of each of the pillars that make up a solid SEO strategy. If you’re not caught up, I suggest you go and listen to it first. It will give you a good idea of where we are going with this series, and it is only 12mins long.
After that, I published the episode on SEO Fundamentals. Go and listen to Episode 6, that’s essentially where you want to start.
In this episode, I’ll talk about the second pillar, SEO for User Experience. Think of the partnership of SEO and UX this way. SEO targets search engines and UX targets your website visitors. Both share the same goal: Providing your visitors the best experience possible. Now, you may not initially think so, but, UX has a direct and very powerful impact on your SEO rankings through the various metrics that search engines use to track user engagement. It considers things like URL structure, mobile responsiveness, web accessibility, usability, readability, page speed, and so on. It is all about ensuring your website is designed and structured in such a way to ensure the best user experience.
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Chapters:
00:00 - Introduction
02:33 - URL Structure
03:57 - Mobile Friendliness
06:22 - Website Loading Time and Performance
07:33 - 404 Pages
08:43 - Website Search
09:34 - Web Accessibility, Readability, and Usability
13:40 - Heatmaps
14:10 - Outro
Links:
RankMath
All in One SEO
Yoast SEO
Google Pagespeed Insights
GTMetrix
Pingdom
WebPageTest
Uptrends
Site24x7
WPRocket
NitroPack
WP Fastest Cache
WP Super Cache
W3 Total Cache
Siteground Optimizer
AutoOptimize
Google Mobile friendliness test
Bing Mobile Friendliness test