More and more books about business and entrepreneurship are published every day.

But there are a few books that none of the Experts and Gurus EVER talk about.

To save you some time, I've chosen a few of my favorite books that should be on your bookshelf if you are serious about growing your business.

Looking to amp up your engagement on social media?

Adding memes, GIFs and emojis to your social media routine can help humanize your brand and speak more directly to your audience.

In this episode of the Underground Marketing Conspiracy, I will share how to use each of these new communication formats so you can elicit strong emotions with your posts.

Buying followers and likes...

Using Instagram bots...

Getting fake reviews on Fiverr...

These are all things entrepreneurs ask me about and if they are deceptive or legit.

On today's episode of UMC, I will share my thoughts on each of the black hat tactics and if you should use them to grow your business.

If you're a busy entrepreneur, chances are you are always looking for advice, strategies and trends from "Guru's" or "Influencers".

There are so many different people you can learn from but since you don't have enough time to listen to everybody, here are the entrepreneurs who taught me the most about business, sales and marketing.

The easiest way to earn a customer's trust and get them to try your products or services by including a rock-solid guarantee.

Today I will share with you several different ways you can spice up your offers with guarantees and warranties in today's episode of the Underground Marketing Conspiracy.

Thinking about selling different product categories in your company?

It's quite common for companies to have several product lines, mixes or extensions.

Find out if having variations of your products is a profitable strategy for your business, on this episode of "The Underground Marketing Conspiracy".

Traditional mainstream sales techniques have become ineffective and obsolete.

The "assumptive close" or the "alternative choice close" or even the "puppy dog close" just don't have the same power as they used to. 

If you want to dominate your next sales conversation so you close the deal without being pushy, then you'd better not miss today's episode of The Underground Marketing Conspiracy.

Want more leads...for FREE?

Well, then you are not going to want to miss this episode where I share my secret social media lead generation strategy.

Most entrepreneurs know that saying the right thing, to the right person, at the right time is the key to growing their business

When you use the right words - you will see a fountain of sales.

When you use the wrong words - you'll see a slow trickle of sales.

Here are the three words that every great copywriter has mastered and once you learn how to use them properly, you will never need to worry about sales ever again.

Emailing marketing automation is the most effective strategy to nurture new leads, but what sort of emails should you be sending from your autoresponder?

Today I'll share exactly what you need to put in each email so you create a strong bond with your new subscribers and build a relationship at every point in the customer journey.