You already know how powerful testimonials are for your business.

So why then are you not capturing more of the success stories from your best customers?

Today on UMC, I am going to share with you how easy it is to film your happiest clients using only your smartphone so you can establish more credibility and build your brand.

Think you need tons of money to start a business?

Well, guess again.

Here's how to create a business from scratch with almost no capital required.

Are you afraid of talking to people?

Well, then why do you not have a phone number on your website for customers to contact you?

On top of adding credibility and legitimacy to your business, here are some additional reasons you should invest in a business phone number.

99% of businesses focus on making a profit on their front end offers which means they are under constant threat of weak margins & low cashflow.

The real money is always made on the back-end offers and here is why you should focus mostly on this part of your funnels.

Have you ever tried to write a sales letter to sell your products and services but found yourself not knowing how to structure each section?

Whatever you do, don't make the common mistake most entrepreneurs do which is talk about themselves too much in their messaging.

All your audience cares about is themselves and here are a couple of easy copy formulas to use for your sales letters and video sales letters that will skyrocket sales.

Want to steal your competitor's market share so you can become #1 in your category?

Then you need a solid brand positioning strategy.

The term positioning is often misused and misunderstood so in this episode I will give you some clarity on how to dominate your market and make your competition irrelevant.

"My ongoing study of advertising has led me to believe that while technology is changing exponentially, the hearts of the people aren't changing at all.

We're still the same predictable creatures we've always been.

People and advertising seem subject to certain laws of the universe that are impervious to change." - Roy H. Williams

In today's episode, I will share each of the laws with you.

There is a classic marketing book called "The 12 Month Millionaire" by Vincent James.

It's one of those books you can't just find on Amazon or eBay or at the library.

I've been trying to find a copy to add to my collection and came across some interviews from 2007 where this guy Vince goes DEEP on selling supplements and information products.

Thought I'd share what I learned and hope you will implement some of this.

Enjoy!

Sure, you can create the best product in the world...but you will always struggle to sell your product unless you invent "Big Marketing Ideas".

Because people are exposed to so much advertising each day, typical marketing messages no longer make an impact.

You need to differentiate your marketing message from all of your competitors so it's something your prospects have never heard or seen before.

Whether you are creating a video for YouTube, publishing a blog post, doing a Facebook Live, building a sales page, or a complete end to end marketing campaign... you MUST develop new Big Ideas that are interesting, captivating and arresting.

This will allow you to grab attention, engage prospects and compel them to want to hear more about the idea so they can ultimately buy into it.

"Hustle culture" has made entrepreneurs feel guilty about relaxation.

This "burn the candle at both ends" and "rest when I die" mentality is not healthy for your mind, body and spirit.

You need to take the time to rejuvenate and recuperate your energy so you come back to the game stronger and more determined to crush it.