Building a brand is extremely important for the long term success of your business.
When you properly brand your business and yourself, you gain customer loyalty, can charge more for your products and get word of mouth from your customers.
Your brand identity includes your logo, the colours, the fonts and the messaging you use to communicate with customers but it's also what people think and feel when they hear your name.
When you build a strong brand you will be in the front of mind of your audience so when they need to make a purchasing decision they will buy from you because you have built a strong relationship over time.
It does take a lot of time to build trust so you need to be consistent with your branding on all the channels you use to communicate with your customers.