"Stickiness" in marketing can refer to how long someone spends on your website, or watches your video, or engages with your brand.

But, developing big sticky ideas that people remember and that makes them come back requires a completely different approach than most businesses are used to.

If you want to create viral marketing campaigns that are also memorable, then you are not going to want to miss today's episode of UMC.

A few days ago, the Canadian government legalized cannabis edibles which opens up yet another new business opportunity for budding entrepreneurs.

This means that a multi-billion dollar industry that employs thousands of people already is about to get even bigger.

In today's episode, I share my two cents on some ideas for growing your weed business.

Are you getting your prospects' consent before making them an offer?

Marketing is a PRIVILEGE and not a RIGHT so when you ask permission first, the results are better engagement, conversion rates and customer loyalty.

Check out this episode where I talk about how to use permission marketing to make your customers feel comfortable when you are selling them on your new opportunity.

Letting down your guard and ego mask is scary, but it's an easy way to connect with others and gain their trust.

Having said that, there is a very fine line between being "authentically vulnerable" and being vulnerable as a tool to make money.

In this episode of UMC, I'm going to talk about how you can use vulnerability in an ethical way to grow your business.

One of the foundations of building a long term sustainable business is the ability to build a bond between you and your customers via email marketing.

Yet so many entrepreneurs think short-sighted and want the quick sale, so they abuse their list with spam.

With that said, here are some of my personal methods to keep in touch with your list without being sales-y, slimy or sleazy.

This afternoon I had the pleasure and privilege to interview Peter Tarr.

Peter is one of the USA's most highly regarded CEOs, social media marketing experts and lead generation masters.

He’s had back-to-back appearances on America's Inc. 500 and Inc. 50.



Most recently he founded and operated an e-commerce brand that generated over $2MM in sales which earned him the prestigious ClickFunnels 2 Comma Club Award.

In this episode of UMC, Peter reveals secrets about scaling, relationship marketing, hiring and his "sacred" morning ritual.

Find out more about Peter:

Peter's Facebook business page: https://www.facebook.com/realpetertarr/
iShip USA .99 cent Fulfillment: https://go.ishipusa.com/contact

Every day I cringe when I speak with entrepreneurs...

When I ask them when was the last they emailed or messaged their list, most reply with "never".

Many are sitting on a gold mine but don't even know it.

The phrase "the money is in the list" still rings true today even though every other marketer claims "email marketing is dead".

If you don't know how to follow up with your leads, nothing else in your marketing efforts matters.

Want to close more high ticket proposals and offers?

If so, you are going to have to master the art of handling sales objections.

Objections give you a critical insight into the exact pain point you need to overcome.

Here are a few of the most common objections salespeople come across and how to overcome them.

Social media is a powerful tool but most are unaware of how to use it properly as a marketing tool.

One of the biggest problems I have seen is that most businesses aren't SOCIAL, to begin with, so they'll always struggle to connect with their audience.

If you want to dominate the conversion and build an engaged community of loyal fans, then you are not going to want to miss this episode of UMC.

The most resourceful entrepreneurs, I have come across, view big problems as big opportunities.

Resourcefulness is a state of mind and is obtained through proper mental, physical and emotional health, not just in terms of money, time and energy.

If you want to be a cut above the rest, then check out today's episode of USM where we dive super deep into this topic.