The Unexpected Entrepreneur

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative® we discuss why your blog posts shouldn't be about you.

Shifting your mindset from self-focused content to educational, value-driven posts can help your blog connect with readers and rank higher on search engines. Learn how to balance personal stories with actionable, informative content that answers search queries and solves problems for your audience.

Our links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Access the episode shownotes here.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with photographer and systems strategist, Sandra Henderson, about her location gallery system and how it has not only saved her valuable time, but also helped create a better client experience in her photography business.

About Sandra:

Sandra Henderson is a systems strategist, HoneyBook Educator, photographer, and host of the Keeping It Candid podcast. As a neurodivergent entrepreneur who navigates chronic illness life, she takes a unique approach to utilizing systems, workflows, and automations to help her run two different businesses while still being able to give her mind and body what they need. Her goal is to use that same approach to help photographers and wedding pros create strategic systems for their businesses so they can continue to thrive no matter what life throws their way.

On a personal note, she loves tacos, afternoon naps, all things Bravo, 90's music, travelling, and spending time at home with her husband, step-son, and two cats!

Sandra's Links:

+ Instagram

+ Facebook

+ Podcast

+ Threads

Our links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative® we dive into what the increase in traffic from your blog can actually do for your business and the benefits you can see from it.

Our links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Access the episode shownotes here.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative® we talk about how long your blog posts actually need to be based on the different types of content you are writing on.

Our links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Access the episode shownotes here.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative® learn about all of the important stats to look at when it comes to your blog analytics on Google Analytics and Google Search Console.

Our links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Access the episode shownotes here.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with Adrienne from Wags Down the Aisle about her experience with monthly blogging and how it has helped her connect with potential clients in a very niche market.

About Adrienne:

Healthcare program manager by day and dog cuddler by night, Adrienne runs Wags Down the Aisle, a Washington-based wedding day pet care and coordination company. Through Wags Down the Aisle, couples have the ultimate experience of having their dog involved on wedding/elopement day with their own customized itinerary and care. Adrienne is a certified project manager and brings a level or detail and organization to this work with the utmost care and consideration in mind for your pets.

Adrienne's Links:

+ Instagram

+ Facebook

+ Podcast

Our links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of The Unexpected Entrepreneur Podcast with KP & Jessie from Inkpot Creative® they go through 10 questions about business and their travels to celebrate their 100th episode.

Our links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Access the episode shownotes here.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with Michelle from MKW Creative Co. about using TikTok as a business owner and how to create content that connects with your audience.

About Michelle:

Michelle Wintersteen is the Content Creator and Creative Director behind MKW Creative Co. a brand design & marketing agency helping to define, design, build and grow brag-worthy brands for social-media-minded entrepreneurs. From luxury vacation rentals to food/beverage/restaurant, to luxury product goods, Michelle and MKWCC team have an inherent knack for scroll-stopping visuals across platforms in a constantly shifting landscape.

With 10 years under her belt, Michelle brings her expertise to client projects as well as her weekly podcast and buzzing facebook group Kiss My Aesthetic on topics spanning branding, marketing and entrepreneurship.

Michelle's Links

+ TikTok

+ Instagram

+ LinkedIn

+ YouTube

+ Threads

+ The Kiss My Aesthetic Podcast

+ The Kiss My Aesthetic Facebook Group

+ Work with MKW Creative Co.

Our links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of The Unexpected Entrepreneur Podcast with KP from Inkpot Creative®, learn about the how to actually promote your blog post on different social media platforms to expand its reach and increase its traffic.

Our links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Access the episode shownotes here.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of The Unexpected Entrepreneur Podcast Jessie chats with Kayla Dean from The Literary Co. about how to use quizzes as part of your marketing strategy as a wedding pro.

About Kayla:

Kayla Dean is a copywriter for creative entrepreneurs at The Literary Co. She focuses on brand messaging and website copywriting and has worked with 175+ clients over the six years she's been in business. She holds a BA and MA in English Literature.

Kayla's Links

+ Instagram

+ Check out The Literary Co.

Our links:

+ Get 60 blog post ideas for photographers for FREE!

+ Apply for Back Pocket Blogger to completely hand off your blogging every month.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Take our FREE website quiz if you're not sure what platform is best for you.

+ Sign up for Strategy Sunday, our weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.