The Unexpected Entrepreneur

In this episode, Jessie and Jocelyn talk about the importance of case studies for photographers. They highlight how case studies can help photographers attract their ideal clients, showcase their expertise, and differentiate themselves from the competition. Case studies go beyond traditional galleries and instead focus on specific situations, unique elements, and the photographer's process. About Jocelyn: Jocelyn Montemarano is a former journalist turned case study coach at Scale Your Resonance. She loves helping coaches, service providers, and experts to use their client stories to bring more transparency into the sales process and turn right-fit lurkers into dreamy clients. Jocelyn's Links: + Website+ Instagram + Threads + LinkedIn + Free Training: Discover How to Consistently Receive Results From Your Clients and Grow a Collection of High-Converting Case Study Content

Our links:

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Access the episode show notes.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, KP talks about the significant shifts in client expectations within the photography industry. She emphasizes the importance of adapting branding to meet the evolving needs of modern clients who prioritize personalized experiences, authenticity, and strong values.

Our links:

+ Grab your FREE ticket to the High-End Wedding Summit

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Access the episode show notes.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of The Unexpected Entrepreneur, we sit down with Kinsey Soderberg of Authentic AI to explore how solopreneurs can embrace AI tools without losing their brand's authenticity. Kinsey shares actionable tips on training AI to align with your voice, using it as a collaborative tool, and maintaining a human-first approach while leveraging AI to save time and boost productivity.

About Kinsey:

With her brand and podcast Authentic AI®, Kinsey helps down-to-earth entrepreneurs leverage AI tools in your business without wasting your time or sacrificing your authenticity.

She focuses on a human-first approach to AI that brings your brand to the forefront, and helps you make AI work for you (not the other way around).

She believes in using AI to get more done more quickly without sacrificing quality and find a little wiggle room to actually enjoy your life.

Check out her signature programs: AI Reels Club and Brand Blueprint for ChatGPT.

Kinsey's Links:

+ Website + Instagram + Threads + YouTube + Podcast + Reels Prompt Playbook for ChatGPT + Brand Blueprint for ChatGPT

Our links:

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Access the episode show notes.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, Jessie and Olivia discuss Olivia's rebranding journey as a wedding and portrait photographer. They explore the challenges Olivia faced in establishing her brand, the importance of a strong online presence, and the transformations she experienced after the rebrand. About Olivia: Olivia is a wedding and portraiture photographer based in New Orleans, specializing in film photography. Olivia lives in New Orleans with her husband, Alika, daughter and two golden retrievers. Olivia's Links: + Website + Instagram

Our links:

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Access the episode show notes.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of The Unexpected Entrepreneur, we're diving into the world of social media management and wedding content creation with Mimi from Wilder Social. Mimi shares insights on balancing authenticity and engagement on platforms like Instagram, adapting to algorithm changes, and the unique value of a wedding content creator. Whether you're a wedding vendor or a couple planning a special day, you'll gain a deeper understanding of how social media can shape and capture memories.

About Mimi:

Wilder Social, founded by Mimi Lebourgeois, is a small creative entity specializing in social media marketing for wedding professionals and wedding content creation. I've been in the social media industry since 2017, working in fashion, cannabis, wedding and retail spaces. I love bringing a personal feel to the digital world, creating a social experience that's simply different- and capturing couples in love in the most candid moments.

Mimi's Link:

+ Website + Instagram + Threads + Facebook

Our links:

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Access the episode show notes.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode, Jessie chats with Hannah from Boundless Copy about brand voice. We talk about what brand voice is and why it's important, how to discover and develop your brand voice, and how to use it effectively in your copywriting and messaging. About Hanna: Hanna Marcus is the Founder & Head Copy Gal behind Boundless Copy–a copywriting agency that specializes in helping biz owners use their clear, sticky brand voice to flip on the neon welcome sign for their dream people. In the last 8 years, Boundless has helped 400+ creatives, service pros, & more write web copy, sales pages, blogs, and more, all with the mission of inspiring their dream people to take action! Hanna's Links: + Website + Instagram + Threads + Brand Voice Roundup Waitlist for Q4

Our links:

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Access the episode show notes.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, Jessie and Aimee discuss the journey of rebranding Aimee's photography business, Please Don't Blink. We talk about the importance of unique branding in the crowded wedding photography market and the insights gained from the rebranding process. Aimee shares her newfound confidence in her brand and website, highlighting the significance of showcasing her personality and style to attract the right clients. About Aimee:

My name is Aimee, and I live in Central Pa. I am a big fan of our 4 distinct seasons, the woods, and having my family close by.

As a lover of Love, adventure, and the outdoors, I feel like I hit the career Jackpot being able to photograph elopements and intimate weddings. I get to document the coolest couples, doing the activities they love, in epic locations, while they say I DO. Is there anything better?

Coming from a photojournalism background, my strength as a photographer comes in anticipating moments and capturing them. I am also the ultimate cheerleader. I want your wedding day to be as amazing as you are!

When I am not photographing weddings, you will probably find me running trails (I have actually run a couple 50 milers), paddle boarding, cross country skiing, drinking coffee, growing killer veggies, or snuggling with my cat Steve.

Aimee's Links:

+ Website

+ Instagram

Our links:

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Access the episode show notes.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of the Unexpected Entrepreneur podcast, Jessie and Samantha Eck dive into the often confusing world of bookkeeping and finances for entrepreneurs. Samantha, a seasoned bookkeeper, shares her insights on how to effectively manage finances, understand key metrics, and navigate the complexities of tax deductions. About Samantha:

Samantha Eck is a bookkeeper for creatives and a coach for bookkeepers looking to build their business. Using her corporate background and education in accounting she focuses on helping creatives read the story their numbers are trying to tell them so that they can utilize them to grow their business to unexpected heights.

When not crunching numbers Samantha can be found spending time with her husband Justin and dog Vivi usually reading, gaming or cross stitching while watching a good show.

Samantha's Links:

+ Grab Samantha's QuickBooks Setup Checklist

+ Check out the Strategic Success Mini Workshop

+ Fill out Samantha's discovery form

+ Website

+ Instagram

+ Threads

+ Facebook

+ LinkedIn

+ YouTube

+ Podcast

Our links:

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Access the episode show notes.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

Are you playing it too safe with your photography brand? In this episode, we explore why authenticity is key to a successful rebrand. We discuss the risks of generic branding, how to infuse more of you into your brand, and actionable steps to create a more aligned and effective presence.

Our links:

+ Grab your FREE ticket to the High-End Wedding Summit

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Access the episode show notes.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.

In this episode of The Unexpected Entrepreneur, Alexa Phillips from Bright Eyes Creative joins us to explore the evolving landscape of newsletters. We dive into the difference between newsletters and email marketing, why an owned audience is essential for business resilience, and how to strategically repurpose content from newsletters to social media. Alexa shares tips on creating meaningful, engaging content that builds community and boosts conversions.

About Alexa:

Alexa Phillips is a brand & business development strategist and writer. With almost a decade of marketing and writing experience, Alexa has worked with Fortune 500 brands, startups, and creative entrepreneurs to grow their brands through content marketing. She is the founder and Chief Brand Architect at Bright Eyes Creative, a creative studio that helps creative entrepreneurs monetize their zone of genius and creativity. She is also the author of Creatives Anonymous, a weekly newsletter that explores what it means to be a modern-day creative.

Alexa's Link:

+ Instagram

+ LinkedIn

+ Threads

+ Creatives Anonymous

+ Musing to Monetized

+ Free Brand Audit Workbook

Our links:

+ Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand.

+ Apply to work with us on your brand and website in The Rebrand Edit.

+ Access the episode show notes.

+ Check out our resources page where you can find affiliate links for some of the tools we use in our business every day!

+ Want to DIY your website? Check out our Showit template shop.

+ Explode your organic traffic through blogging! In just 2 hours, learn how to write posts that rank with Blogging for Business for $97. You don't need to go viral... you need to be #1 on Google.

+ Interested in being a guest on our pod? Fill out the form on this page.