From perfection to realness. The beauty industry in India is undergoing an interesting shift. As women become more woke, brands have to follow the cue. The idea of difference and imperfection is being embraced and a new narrative of 'aspirational realness' is taking center stage. 

While globally this movement has caught on, in India too we see brands becoming more responsible in promoting a healthier beauty narrative among young girls. But there's a lot more that can be done. Tune in to hear this interesting conversation on how brands can promote the (un)filtered movement of beauty.