How do you take on a goliath competitor when you have no money, no connections, and no ad budget? You stop playing by their rules. Forget Super Bowl ads—some of today's biggest brands were launched with nothing more than a cheap video, a box of cereal, or a single, brilliant stunt.
In this episode, we unpack the "Guerrilla Launch Playbook." We’ll tell the wild stories of how companies like Dollar Shave Club and Airbnb used creative, low-budget tactics to crush their competition. You'll learn the strategies behind viral videos, clever PR stunts, and how these startups measured what worked. This is a masterclass in how ingenuity, audacity, and a bit of hustle can be more powerful than a nine-figure marketing budget. Are you ready to think like an underdog?
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