The Unicorn Perspective

Nick Shackelford, a paid media master and longtime friend, sits down with me for this episode of The Unicorn Perspective. After a short political chat where Nick tells me who he is planning to vote for and why, we get into consumer habits, how Facebook has created a “monopoly” and how to plan for a huge Q4. How do we successfully project in a year like 2020? What does the future hold for digital advertising? Is CTV worth looking into? 

About the guest
Nick Shackelford has been in the performance marketing world for over 6 years. Before that, he worked with legacy brands like Pepsico and Apple, but he realized his talents lay in marketing directly to consumers with viral products (think fidget spinners). He now has a proven track record of scaling socially focused campaigns consistently past 8-figures through programmatic buying, influencers, e-mail and Adwords. He has a passion for learning and for growing businesses in this ever changing age of customer acquisition.

What you’ll learn
-How to best use discounts and deals 
-What the election has to do with your Q4 marketing plan
-Why both data driven apps and human knowledge are important in digital marketing
-How consumer behaviors are changing and how this will impact business
-What new technology should be considered in advertising

This week I caught up with my good friend Rich Schefren, a CEO, visionary, coach, and award-winning author. We talk about how product launches have changed and the value of refining your work and sticking with one project versus constantly jumping from one project to the next. Rich also gives his tips for how he stays motivated and explains why empathy is essential in the marketing world. We dive into Facebook and YouTube algorithms and their impact on political and social issues. With technology today, will people ever be able to find common ground again?

About the guest
Rich Schefren is known as the Guru to the Gurus because he’s the coach behind many of today’s top online marketers early in their careers i.e Russell Brunson of Clickfunnels, Ryan Deiss of Digital Marketer, and countless others (all names you’d recognize). He’s the only consultant on the planet with a $1 billion dollar testimonial for his work with Agora Publishing, and in total has been responsible for his clients raking in an additional $15 Billion in increased sales, all of it documented. The name of his company is Strategic Profits, where he offers coaching programs in marketing and business growth, and has a free daily email named Daily Insider Secrets.

What you’ll learn
-Tips to help you get the most out of your day
-The positive and negative sides of social media algorithms
-How to keep yourself motivated, especially when money is no longer a driving factor
-The role problem-solving plays in successful entrepreneurship

Being a trustworthy and giving entrepreneur can be tough in a world full of flashy gimmicks and quick fixes. Pat Flynn and I chat about his intentions of transparency when starting Smart Passive Income and what has worked well for his business since then. We also talk about how being honest about your failures and successes can be beneficial to those consuming your content and how social media consumption affects perception and productivity. He gave me insights on his newest project, Switchpod. I ask him questions like “What keeps you pushing forward when there’s no material thing that can add to your life?” and “When the time comes, how do you plan to exit a brand that is your personal brand?”

About the guest
Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have earned a combined total of over 60 million downloads, multiple awards, and features in publications such as The New York Times and Forbes. He is also an advisor to ConvertKit, LeadPages, Teachable, and other companies in the digital marketing arena.

What you’ll learn
-How to build your tribe
-The importance of entrepreneurial skills no matter what industry you’re in
-Possible changes in future teaching and learning
-What superheroes have to do with delegating
-How authenticity and transparency can lead to success

Jack and I sat down and chatted about influencers, the gamification of social media and how it is shifting the perception of consumers. With the current wildfires and high taxation in California, I asked about the appeal of the golden state. We hypothesize about the future of the American workplace as Zoom meetings become the norm and discuss becoming an entrepreneur. What does it take to be successful? And how can you determine when your company is successful?

About the guest
Jack is an LA based digital marketer that specializes in media buying and customer acquisition. He has managed ad accounts from $10 to $100k+/day in ad spend across Facebook, Adwords, Twitter, LinkedIn, Pinterest and more. He has a history of accelerating companies to multi million dollar run rates in less than 6 months, conducting company audits and consulting for growth in customer acquisition.

What you’ll learn
-The differences between American and Australian corporate culture
-How to be successful when you own an agency
-The importance of speaking with your customers about your products
-What the future of digital marketing will look like

Resources
jackpaxton.com
topgrowthmarketing.com
Vyper.ai
[email protected]

Jordan Menard is a marketing strategist and 8 figure media buyer himself. He has worked with consulting.com, Tai Lopez, Dan Lok, the Morrison Brothers and Tim Burd on large scale info and productized services. He has gained a reputation as an authority on marketing info-products online, bypassing the need for shipping and fulfillment.  Today, he runs a boutique advertising agency called Long Form Creative as well as traveling and speaking on stages about Facebook and Instagram ads.

Steve Tan is a Singapore based serial entrepreneur, renowned eCommerce dropshipper and full-stack digital marketer with over 14 years of extensive background and massive hands-on experience in the eCommerce industry. Prominent for crushing out new stores and scaling them from 0 to 7 figures in a matter of days, Steve and his brother Evan Tan promptly rose to fame as the Super Tan Brothers - the indestructible duo who conquered the eCommerce game by selling over $100 million worth of products from their eCommerce stores, including one that has generated over $360,000 in revenue in one day.

Steve has since built an empire - the Super Tan Brothers Group, a global group that consists of eCommerce, software, logistics, education and marketing companies with over 400 employees across 6 countries. He actively engages with other aspiring entrepreneurs through a private Facebook group he founded called eCommerce Elites Masterminds where more than 100,000+ eCommerce entrepreneurs can network and share knowledge together. Steve believes in the importance of giving back to the community by sharing value bombs and running scholarship giveaways to help other entrepreneurs succeed in their eCommerce journey.

Steve has been featured in Forbes, Entrepreneur, TechCrunch, TNW and other major publications where he periodically contributes articles in his niche and have shared the stage with acclaimed digital marketers such as Neil Patel, Peng Joon, Ryan Deiss, Ezra Firestone, and other talented entrepreneurs at events around the world.

Which type of entrepreneur are you? Are you about growth or lifestyle? I sat down with my good friend and marketing genius Rich Schefren to breakdown the two types of entrepreneurs!

Known as the Guru to the Gurus because he's the coach behind many of today's top online marketers early in their careers i.e Russell Brunson of Clickfunnels, Ryan Deiss of Digital Marketer, and countless others (all names you'd recognize). He's the only consultant on the planet with a $1 billion dollar testimonial for his work with Agora Publishing, and in total has been responsible for his clients raking in an additional $15 Billion in increased sales, all it of documented. The name of his company is Strategic Profits, where he offers coaching programs in marketing and business growth, and has a free daily email named Daily Insider Secrets. 

Dr. Carrie Rose is an #1 Best Selling Author, Educator, Entrepreneur,  & Keynote Speaker, Thinkific Expert, and notably one of Huffington Posts Must Follow Women Entrepreneurs.

She holds an Ed.D in Educational Leadership from the University of Central Florida, wrote her doctoral dissertation on Professional Development, and is best known for her innovative teaching strategies & methodology,  her current research is in course completion rates & connecting online course development with The Science of Learning.

Currently, she works with entrepreneurs, online marketers, and businesses around the country to provide the highest quality of learning strategies with the greatest amount of impact on a variety of different platforms.

Lechon Kirb is a MultiMedia Strategist.

His focus is on helping entrepreneurs create a life of freedom by reaching their ideal audience with the right positioning, and developing their ideas with digital products.  Where his prior work has been seen:

Most notably -

Forbes, Red Bull, Universal, NBC, BET, VH-1, PBS, Smirnoff, Master Of The Mix, Hootsuite, Buzzfeed, Holstee, Huffington Post and more.

Matt has been fortunate enough to spend the past decade-plus (yes, that makes him old) working with some of the most amazing people.

He has worked with companies and entrepreneurs like Ray Edwards, Brian Tracy, Lewis Howes, Shutterfly, Peter Voogd, Jeff Goins and more.

He helps online business owners and brands, small and large, to leverage the power of partners to grow their businesses. He teaches you how to make money as an affiliate and how to work better with affiliates.

Cory Stevenson, founder and CEO of Lab270, a web development agency specializing in the advertising industry which services many seven and eight figure brands.