The Unicorn Perspective

On this week's episode of The Unicorn Perspective I finally sit down with the co-founder of Unicorn Innovations, Jeremy Adams! We talk about the 25th amendment, recent events including Big Tech's actions against Trump, how future generations will view this time in history, and more!

What you'll learn:

• Why it's important to have difficult conversations
• How Big Tech's recent actions could cause issues in the future
• The dangers of an algorithm that keeps people with different opinions from coming into contact

Check out Jeremys podcast:

https://www.openlyoutspoken.com/

Get in touch with Jeremy:

http://jeremycadams.com

Instagram: https://www.instagram.com/mrjeremycadams/

Facebook: https://www.facebook.com/mrjeremycadams

Twitter: https://twitter.com/mrjeremycadams

LinkedIn: https://www.linkedin.com/in/mrjeremycadams/

I've curated gems of entrepreneurial wisdom from some of my favorite episodes of The Unicorn Perspective in 2020. 

Listen to tips from experts like:
Josh Elizetxe
Rich Schefren
Molly Pittman
Kevin Harrington
Pat Flynn
And more!

Get ready for a prosperous 2021!

This week on the Unicorn Perspective, Los Silva and I finally get the chance to talk business. He tells me about his transition from focusing on his agency to focusing on building massive ecommerce brands, why he’s recently shifted to prioritizing his personal life, and gives insight to how he sells his brand-building services by not selling at all. Los answers questions like “What’s the point where a business realizes they need thinkers over doers?” and “What are you focusing on next?”

About the guest:
Los has been building brands online for over a decade. He's most known for building and selling brands using influencer marketing. He's done this 3x and has worked with some of the top influencers and celebrities in America. He's also an investor and advisor to multiple ecommerce and personal brands in the industry helping them with backend offers , raise LTV and connect with big box brands. Currently, he’s focused on building PowerHouse brands with his partner Josh Elizetxe. One of his most recent companies went from 30k a month to over 4m a month DURING covid.

Instagram: @LosHustle

What you’ll learn:

-The differences between owning an agency and owning an ecommerce brand

-The importance of seeking longevity in business

-How creating the perfect mixture of channels isn’t one-size-fits-all

-What barbecues have to do with business 

Deciding whether or not to acquire a brand, especially one that has been primarily brick and mortar, can be tough. I sit down with Rudy Mawer to talk about how to make those tough decisions. We chat about how he and his partners are selective and strategic about acquisitions and brand building, his plans of long term wealth through acquisitions, and why he has more content writers than media buyers on staff at his agency. 

About the guest

Rudy Mawer is a serial investor and CEO to multiple brands and over 200 staff. Currently, his main focus is operating large US brands that his two partners Tai Lopez and Alex Mehr acquire with their investment group Retail Ecommerce Ventures. Currently, he is the full time CEO of RadioShack and also President and Advisor to other big US firms such as Linens n Things, Modells, Franklin Mint and more. He also owns his own 8-figure marketing firm called ROI Machines, with 70 staff serving large brands, olympians, celebs and entrepreneurs. Learn more about Rudy here:

www.roimachines.com

www.instagram.com/rudymawerlife

What you’ll learn

-How to move the needle in a way that is not overextending yourself but also taking on great opportunities while they're available

-The importance of combining creativity with data

-What buying land and buying a brand have to do with each other

-How to determine whether or not you should buy or build a brand

This week on The Unicorn Perspective I sit down with Shay Robottom, LinkedIn influencer and digital marketing entrepreneur. We talk about social media platforms and how they are growing and changing along with our society, as well as the benefits and downfalls of censorship. Shay also talks about victim mentality and how being shamed in our childhoods causes an inability to change our minds and express new beliefs as adults.

About the guest
Shay Rowbottom is a LinkedIn influencer and digital marketing entrepreneur, specializing in creating social media video content to attract attention and bring more eyeballs to your business.

“I believe there’s still few people in the world who truly understand social media video marketing and the logic behind it.” -Shay Rowbottom.

Through her unique background working in video licensing, Shay cultivated a specific, but rare, expertise on how and why something is destined to go viral. Her first agency specialized in curating, licensing, editing, and distributing custom video clips, tailored to her client’s audience, and her clients were among the highest performing blogs on Facebook.

Throughout the three years Shay worked on Facebook, she had amassed billions of impressions, aka data, on video content. She forged relationships with over 5,000 content owners across the globe, distributed tens of thousands of video clips throughout the platform, and at her peak she was averaging over 1 Billion views per month on Facebook for her clients.

This led to doing marketing for product companies as well, and utilizing the blog owner’s followings to post more direct ads on consumer products. Her team would then take the data accumulated from organic video content, and run retargeting campaigns through Facebook ads manager, reaching the right buyers and increasing sales for the product companies.

In May of 2018, Shay decided to take everything she’d learned and apply it to her own personal brand, on LinkedIn, in an attempt to get more leads for her Facebook agency at the time.

What she found was not only leads, but an insanely low competition rate on LinkedIn when it came to creating video content. She quickly realized the opportunity on LinkedIn for organic growth was incomparable to other platforms, and within 6 months of creating videos consistently for her page, had grown to over 25,000+ followers and generated over 2 Million video views on LinkedIn.

It was around that time she decided to call it quits at her first agency. She sold her shares and pivoted completely, to found a new video marketing agency, specializing in helping business owners attract their target market and close more deals through the use of organic video content, specifically on the LinkedIn platform.

You can follow Shay’s company page on LinkedIn for free video marketing tips weekly: www.linkedin.com/company/shayrowbottommarketing

What you’ll learn

• How social media works like a democracy
• Why providing quality content works better than a sales pitch
• The reason why we have a hard time admitting we are wrong or expressing new opinions as adults
• How censorship can disempower social media users  

If the definition of insanity is doing the same thing over and over and expecting different results, politics in America is insane. I sit down with Taylor Welch to discuss politics, how people believe the results of the election will drastically affect their businesses, the protections legacy media has, and how companies like Facebook and Amazon are limiting innovation. Taylor also tells me about his big plans for 2021 and beyond.

About the guest

Taylor Welch is the CEO and co-founder of 3 global brands, author of 2 best selling books, international speaker, entrepreneur & creator of the #1 rated sales training program, The SalesMentor. His company, Traffic and Funnels is a premier digital marketing consultancy that helps entrepreneurs with service based businesses scale with high-ticket offers. He has advised & serviced nearly 50,000 individual businesses in 50+countries with all 3 of his in-house brands producing multiple 8 figures per year in less than 5 years.

Instagram: @taylorawelch https://www.instagram.com/taylorawelch/

Facebook: @Taylorwelch https://www.facebook.com/taylorawelch

Taylor’s Daily Mind Medicine Podcast : https://trafficandfunnels.com/dailymindmedicine/

LinkedIn: https://www.linkedin.com/in/taylor-welch-60765423/

To book Taylor for speaking opportunities: https://trafficandfunnels.com/taylorwelch

What you’ll learn

-The effect of data vs the effect of anecdotes in the news and in marketing

-How social media is creating the appearance of greater division than ever before

-Why innovation in Big Tech has slowed down

-When Universal Basic Income might make sense

Resources
Taylor offers entrepreneurs a free strategy session and personally matches them up with training that will be valuable to them based on the current state of their business. Get in touch with him if interested here: https://trafficandfunnels.com/strategysession

There is no cut-and-dried way to create a cult-like following for your brand. But Chase Dimond, a trusted authority on email marketing, and I discuss a few key elements that attract loyal customers and the brands who do it well. We talk about how the most talked about people and brands rarely cause lukewarm reactions. He also reveals how his in-demand marketing agency will be amplifying the brands they’re working with during Q4. 

About the guest
Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. Since June of 2018, Structured has helped their clients send hundreds of millions of emails resulting in over $50 million in email attributable revenue. A few of their previous and current clients include: The Chive, IBEX, Original Grain, and CrossNet. Check out his new email marketing course here!

What you’ll learn
-Reasons to create a polarizing brand

-Why you should focus on first-party data

-The percentage of income you should be making from your email list

-How and why you should implement coverage across the customer’s journey

I sat down with Ezra Firestone a few months back as a part of a War Room presentation to talk about how I use data to create successful ads. After learning more about behavioral science, I wanted to apply that information to what my team was doing in their day to day. By setting up a tagging and testing system I was able to more accurately determine what part of each ad was working properly. I explain how you can implement this system and answer questions that War Room participants had about the process I use. 

What you’ll learn
-How to use micro and macro level data to determine what ads work
-The importance of your headline, destination, copy and creative
-Why you must be consistent with how you track data

Learning how and when to say no is one of the most important things you can learn as an entrepreneur. This week Ben Grossman and I talk about how saying no, pivoting at the right time, and releasing your fear of failure can be a game changer in any business. We also discussed the “new normal” and how cutting corners can cause disruptions. Ben answers questions like “How were you able to expand your business during a pandemic?” and “How do you make sure opportunities are the right fit for your business?”

About the guest
Benjamin Grossman is Co-Founder and Chief Executive Officer of Pinpoint Payments, a 3 time, Inc 5000 fastest growing company. Pinpoint focuses on helping online business grow their business through Payment Optimization and Fraud Prevention. Prior to Pinpoint Payments, Ben was the COO of a $50M affiliate brand.

What you’ll learn
- How failure is at the root of most of our fears
- Why it may be time to hire a consultant
- How to evaluate new opportunities
- The importance of being able to not only pivot, but to see ahead during turbulent times

There is so much wisdom and solid business advice in this episode of The Unicorn Perspective. I chat with Josh Elizetxe, the founder of Snow Teeth Whitening and a veteran in the digital marketing space with an impressive track record. I ask him questions like “What motivates you?” and “How do you maximize value during the times you work?” His responses are epic. We touch on prioritizing assets over cash flow, how having employees changes an entrepreneur’s mindset and the importance of a founder-product-market fit. 

About the guest

Josh Elizetxe is the founder of SNOW Teeth Whitening, an internet advertising veteran, and a successful serial entrepreneur. He serves on the board of the Phoenix Coding Academy and the Fleischer Scholars Program. Josh is a sought-after company advisor and Angel Investor in the software (SaaS), e-commerce, and advertising technology industries. With an uncanny focus on data-driven strategy, his work has resulted in over $1 Billion in proven enterprise value tracked since 2009.

What you’ll learn

-Why you should implement a “burn the boat” mentality

-How to be successful through discipline now versus having regret later

-Reasons to look beyond cash flow 

-Why your lifestyle goals should determine your business model