The UnNoticed Entrepreneur

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Struggling to communicate clearly and simply? Ben Guttmann, marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them, shares the science behind crafting messages that connect.

Learn the 5 principles to bridge the gap between what audiences want - fluent, frictionless messaging - and what senders naturally create. Applying these concepts of beneficial, focused, salient, empathetic and minimal communication helps remove obstacles and emphasise what truly matters.

Discover the common mistakes businesses make by focusing on product features rather than real-life benefits. Ben stresses going straight to the source and asking real people for feedback to ensure your message resonates.

Follow Ben’s guidance on using AI as a supplement to craft more effective communications, not as a crutch. The key is understanding human needs don’t change even as technology evolves.

Book recommendations:
Influence by Robert Cialdini
Ogilvy on Advertising by David Ogilvy

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Struggling to create compelling content? Wendy Lieber, CEO and Co-founder of ContentBacon, shares how to tap into your passion to craft engaging stories that build lasting connections.

Wendy emphasises going beyond surface-level messaging to uncover deeper insights. By taking a stance, showing vulnerability and evolving your narrative, you create content that resonates.

Learn how to identify high-value audiences, solve their problems and guide them through their buyer journey. Wendy explains how mapping content to different stages converts more leads.

Discover where AI fits as a content creation tool - and where the human touch is irreplaceable. Wendy stresses the magic of genuine service, listening and empowering your team.

Key lessons for crafting content that wins customers’ hearts.

Book recommendation: Unreasonable Hospitality by Will Guidara

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Feel stuck running “same old” operations and crave fresh purpose? Zach Colman, CEO and founder of Creatitive, empathises; his sports marketing firm withered until he reconnected to his “why” and current community needs.

Learn Zach’s process helping entrepreneurs “pivot” branding by focusing inward before outward. Hear how confidence builds once you re-clarify contributions. Discover cold outreach mistakes Zach advises avoiding altogether.

If you know you’ve outgrown current customers but struggle birthing new products, Zach ignites action. Let his self-awareness fuel your own reinvention. Stay master of your brand by not outsourcing key activities counter to character. Start with soul before strategy and build a powerful legacy.

Book recommendation: Grit by Angela Duckworth

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Crave an inspiring tale of entrepreneurial resilience? Keen to expand globally but dread disrupting your business? Best-selling author and Founder of Brueckmann Executive Consulting, Alex Brueckmann shares his against-all-odds journey migrating from Germany to Canada amid the 2020 COVID shutdown.

Alex recounts uprooting his young family practically overnight when borders slammed shut. Hear how he tapped past networking and personal introductions to reboot consulting in an unfamiliar market. Learn why he cautions entrepreneurs to never just “think” about next steps – take action.

If you need encouragement to make major transitions or consider international expansion, Alex delivers. Let his perseverance through pandemic pandemonium and starting over in a foreign region motivate your own bold moves. Just don’t get stuck struggling to escape that “bowl of jelly!”

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Feel overwhelmed parsing endless analytics dashboards trying to locate that one useful number? JJ Reynolds, Co-Founder of Vision Labs, simplifies the clutter so you know exactly which key performance indicator to check each day.

Learn why conversion rate reigns supreme for most ecommerce sites. Discover his step-by-step framework to map detailed customer journeys tied directly to revenue. Hear what to do when AI still can’t answer your most important business questions.

If you’re weary of combing crosstabs and being directionless, JJ brings clarity. Let him reveal your ideal daily metric to analyse so you always know if marketing tactics are working or need urgent adjustment. Accurate visibility yields confident, nimble decisions.

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Feel overwhelmed trying to analyse your website analytics? Wish you knew how to act on all those metrics? Chris Mercer, co-founder of Measurement Marketing, simplifies measurement with his proven framework.

Learn a “stick figure simple” approach to dashboards that shows clear pictures - not vague data - so you instantly know what marketing tactics to adjust. Hear how one member 10X’d conversion by applying Mercer’s methodology. Discover why he says teaching measurement refines your own skills and strategies.

If you’re weary of combing through crosstabs only to remain directionless, Mercer brings clarity. Let him reveal high-impact key performance indicators tailored to your goals. You’ll gain “x-ray vision” to optimise journeys, scale what works and stop lead leaks for good.

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Can’t commit long-term to a business like you can a marriage? Serial founder Dave Valentine explains the mindset gap between high-energy entrepreneurs and steadfast CEOs.

Learn Dave’s tactic for prepping staff and buyers that he’ll eventually leave or sell each venture. Hear how cold email outreach consistently wins clients despite hot digital channels. Discover the health wake-up call that forced Dave to finally unwind amid startup chaos.

If you constantly crave new creations over stable systems, Dave will help you self-analyze. His candid insights bridge starting up and smart scaling for those wired to invent but not operate. Take heed before you sacrifice sustainability while launching your next rocket.

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Does your brilliant business advice languish unseen, failing to attract ideal customers? SEO expert and founder of SEO Optimizers Brandon Leibowitz says Dropbox’s flaw exposes most marketing mistakes.

Learn why content alone doesn’t cut it - without backlinks, Google won’t trust or rank you. Discover tactics to get other sites to reference and link back to you, lending you credibility. Find out the platform Brandon used to snag 100K+ followers and 25K email subscribers.

If you’re pouring blood, sweat and tears into blogs no one reads, it’s time for a new approach. Let Brandon end your frustration by shifting focus from creation to promotion. His strategic perspective on earning links, social proof and visibility will transform your impact overnight.

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Frustrated trying to stand out from competitors with traditional marketing? Serial entrepreneur Phil Masiello, founder of Crunch Growth, woke up one day with an epiphany. He offered $1 million to shave a famous baseball player’s iconic beard using his struggling razor company’s blades.

The outlandish PR move sparked outraged social media debates, global press coverage, and most importantly — sales. Hear how this stunt thrust Phil into the spotlight and laid the brand’s foundations when conventional tactics failed.

Learn his systematic approach to truly understanding your target customer. Find out why he warns startups to nail product-market fit before big vision messaging. Let Phil inspire creative attention-grabbing ideas tailored to your unique niche.

If you need affordable ways to launch an unknown product, don’t miss his scrappy growth hacking wisdom. Takeaways abound for fellow bootstrapping founders tired of being unnoticed.

Search the whole Internet's podcasts
Listen Notes, The Best Podcast Search Engine

Test before you invest - with PickFu
Run a poll and get in-depth feedback from real people in minutes.

Coupon: THEUNNOTICEED

#1 Release Distribution Service
Tell the World about Your Company with e-releases. $130 Off Newsmaker distribution.

Buyers Into Loyal Fans With Incentives
Give away free marketing incentives including free hotel nights.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

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Think niche businesses have limited potential? Roberto Capodieci, CTO of SimFly.io, may change your mind. He helped launch a virtual airline that lets flight simulator enthusiasts live out pilot dreams. Powered by blockchain and NFTs, it turned profitable immediately.

Hear why targeting a global “community of interest” can eclipse local targeting today. Learn strategies Roberto used to educate suspicious simulation veterans about crypto benefits. Discover how niche YouTubers deliver better conversion than broad influencers.

If you’ve dismissed niche ventures as trivial or tapped-out, Roberto’s story is a must-listen. Let him inspire you to re-examine specialized interests with monetization potential. With the right technology and trust-building, even obscure passions can take off into very real profits.

Viddyoze: Create client-grabbing videos
Client-grabbing videos in just 3 clicks with the world's most powerful video animation platform

Turn your ideas into unique products
Create custom products with your own design!

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

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