The UnNoticed Entrepreneur

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Struggling to build a brand that resonates directly with customers? Discover how Chris Schutrups, founder of Mortgage Hut, overcame cash flow challenges and saturated ad markets to convert over 20,000 mortgage loans. In this insightful episode, Chris shares his journey from knocking on estate agents' doors to managing 150 daily leads through a blend of SEO, content marketing, and niche targeting.

Gain invaluable tips on filtering quality leads, nurturing the customer journey, and pivoting strategies when circumstances change. Hear Chris's candid story of nearly going bust and his top advice for unnoticed entrepreneurs looking to emulate his success. Discover the importance of continually upskilling your team, acknowledging competitors' strengths, and buying back your time as a busy business owner.
Tune in for an inspiring masterclass in resilience, brand-building, and customer-centric growth from one of the UK's leading mortgage brokers.

Recommended book: "Buy Back Your Time" by Dan Martell.

Buyers Into Loyal Fans With Incentives
Give away free marketing incentives including free hotel nights.

LinkedIn Engagement using AI
Engage AI use AI to write insightful and relevant comments on LinkedIn™

Repurpose content effortless with AI
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Kajabi Course Platform Kickstarter!
Get the foundations you need to start your online business On Kajabi For $69/mo.

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Struggling to embrace your diverse cultural roots as an entrepreneur? In this UnNoticed Entrepreneur episode, guest Kat Torre, a third-culture entrepreneur herself, offers empowering insights. Discover how Kat turned her multicultural background into a superpower, using empathy and unique perspectives to stand out.

From feeling torn between clashing beliefs to overcoming fears of family rejection, Kat shares her journey to confidently blending her Japanese, Italian, Colombian, and Irish heritages. Hear how she weaves vibrant imagery and cultural nuances into her branding, messaging, and client experiences, winning over audiences craving authenticity.

Kat's advice? Identify which traditions resonate with you, then infuse your business with that genuine flavour. By leveraging your distinct identity, you can forge a magnetic personal brand that attracts your tribe effortlessly. An inspiring listen for multicultural entrepreneurs seeking to thrive unapologetically.

Book Recommended: "The Hero and the Outlaw" by Margaret Mark on the power of brand archetypes.

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Discover the shocking truth about email marketing: Your reputation is on the line with every send. In this eye-opening episode, email expert Brian Minick reveals how sending to outdated or risky email addresses can get you blacklisted, crippling your entire email program. But fear not, Minick shares simple yet powerful solutions to validate your lists, repair your reputation, and ensure inbox delivery.

From practical tips on cleansing legacy data to cutting-edge techniques like real-time email validation, this episode is a game-changer for any business relying on email marketing. Minick's actionable advice, combined with his generous offer of 2,000 free validations, empowers you to maximise your email ROI and avoid costly mistakes. Don't miss this opportunity to future-proof your email strategy and unlock the true power of this cost-effective marketing channel.

Recommended Resource: Courses at Harvard Business School

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Coupon: THEUNNOTICEED

Kajabi Course Platform Kickstarter!
Get the foundations you need to start your online business On Kajabi For $69/mo.

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Struggling to navigate the enigmatic world of influencer marketing? Unlock the secrets with Alessandro Bogliari, co-founder of the Influencer Marketing Factory. In this illuminating episode, Alessandro demystifies influencer collaborations, sharing invaluable insights into identifying genuine influencers amidst the noise. Discover how to leverage data-driven strategies to assess audience demographics, engagement authenticity, and brand alignment – ensuring your influencer campaigns resonate with the right audiences and deliver measurable ROI.

Gain a fresh perspective on influencer marketing's evolution, debunking myths about its exclusivity to the young and B2C sectors. Explore Alessandro's entrepreneurial journey, from bootstrapping his agency with just $1,500 to securing industry giants like Google and Meta as clients. Glean wisdom from his candid advice on sustaining growth momentum and embracing an action-oriented mindset.

Recommended Podcast: "My First Million" – Stories of entrepreneurial challenges and solutions across diverse industries.

Prowly - the media relations platform
Prowly has everything you need to get your PR work done.

Build responsive quizzes.
Generate higher quality, higher converting leads

Search Engine Optimisation from the UK
Rank higher on Google with SEO. Fill out the form to receive a FREE quote.

Kajabi Course Platform Kickstarter!
Get the foundations you need to start your online business On Kajabi For $69/mo.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

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Struggling to find and retain top talent? Discover the ultimate hiring solution with Fletcher Wimbush, founder of Discovered ATS. In this insightful episode, Fletcher unveils his AI-powered performance hiring software that helps entrepreneurs effortlessly market job openings, nurture talent pools, and automate candidate assessments – transforming the daunting recruitment process into a seamless experience. From automating initial screenings to final interviews, this virtual hiring hero empowers you to make data-driven hiring decisions while saving time and resources.

Gain invaluable insights into Fletcher's entrepreneurial journey, including his focus strategy for building multiple successful brands and overcoming marketing challenges. Uncover the enlightening distinction between HR and talent acquisition, and learn why investing in the latter is crucial for sustainable growth. Don't miss Fletcher's top tip for getting noticed and his favourite book recommendation: "They Ask, You Answer" by Marcus Sheridan.

Recommended Book: "They Ask, You Answer" by Marcus Sheridan

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Search Engine Optimisation from the UK
Rank higher on Google with SEO. Fill out the form to receive a FREE quote.

Designrr.io Creates eBooks & Leadmagnets
Transform content into eBooks, Show Notes, Dynamic Flipbooks, Transcripts, PDFs and Web pages.

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In this episode of the UnNoticed Entrepreneur, Jim James explores the groundbreaking world of augmented reality (AR) in cleaning with Martin Cudzilo, founder of AR-check. If you've ever struggled with ensuring high-quality cleaning services or faced challenges in managing low-skilled workers, this episode is for you.

Martin shares his inspiring journey of recognising the potential of AR over a decade ago and securing worldwide patents for his innovative solution. He discusses how AR-check bridges the gap between unskilled cleaners and quality assurance, enabling real-time tracking, support, and automation through smart sensors and wearable technology.

Discover how this disruptive technology can revolutionise the cleaning industry, improve efficiency, reduce costs, and enhance accountability. Martin's visionary approach promises to transform a traditionally low-tech sector, empowering frontline workers and delivering unparalleled value to businesses.

Gain invaluable insights into the challenges of introducing disruptive innovation, attracting investors, and navigating the entrepreneurial journey. Martin's wisdom and perseverance will inspire you to embrace emerging technologies and drive change in your industry.

Guest Recommendation: Explore the official AR-check website at www.ar-check.com to learn more about this groundbreaking solution.

LinkedIn Engagement using AI
Engage AI use AI to write insightful and relevant comments on LinkedIn™

Repurpose content effortless with AI
Sell transforms audio or video into multiple formats quickly. Import direct YouTube and RSS feeds.

Search Engine Optimisation from the UK
Rank higher on Google with SEO. Fill out the form to receive a FREE quote.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

Tired of pouring your heart into writing a book, only for it to gather dust on the virtual shelves? Discover how to turn your book into a profitable lead generation machine with Chris Benetti, the Perth-based author marketing expert. In this insightful episode, Chris reveals game-changing strategies to leverage your book as a front-end asset, driving a steady stream of high-ticket clients and recurring revenue.

Through compelling case studies, you'll learn how Chris's clients are generating up to $20,000 per month in recurring income by giving away their books for free or via a "free plus shipping" offer. Chris shares insider secrets on crafting irresistible one-time offers, order bumps, and backend funnels that convert book readers into paying customers for your high-end services.

You'll also gain valuable insights into Chris's entrepreneurial journey, including his smart approach to leveraging podcasting for strategic partnerships and his top tip for consistently generating leads without burning out. Whether you're an aspiring author or a seasoned entrepreneur, this episode is a masterclass in turning your book into a profitable business asset.

Recommended Book: "The 100 Page Book" by Mike Capuzzi

Buyers Into Loyal Fans With Incentives
Give away free marketing incentives including free hotel nights.

Email validation service.
Accurate, fast and secure email validation service from Zerobounce.net

Designrr.io Creates eBooks & Leadmagnets
Transform content into eBooks, Show Notes, Dynamic Flipbooks, Transcripts, PDFs and Web pages.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/

Get Noticed! Send a text.

In the realm of entrepreneurship, financial management often poses significant challenges. Enter Ben Risser, founder and CFO of Provident Financial Services, who brings clarity to this complex landscape. Ben's expertise lies in cultivating financial situational awareness, crucial for understanding a business's past, present, and future trajectory. By addressing key questions and emphasising the importance of hiring a bookkeeper early on, Ben empowers entrepreneurs to make informed financial decisions from the outset.

Beyond number-crunching, Ben champions the role of a fractional CFO as a strategic partner. This isn't just about safeguarding finances; it's about attracting investors, planning for growth, and ultimately, positioning the business for a successful exit.

Drawing inspiration from "Rich Dad Poor Dad" by Robert Kiyosaki, Ben advocates for continuous learning and exploration. In the podcast sphere, he finds intellectual stimulation in discussions led by Jordan Peterson, offering insights beyond traditional financial realms. With Ben's guidance, entrepreneurs can navigate the financial waters with confidence, knowing that financial awareness is the cornerstone of their success.

Viddyoze: Create client-grabbing videos
Client-grabbing videos in just 3 clicks with the world's most powerful video animation platform

Turn your ideas into unique products
Create custom products with your own design!

Search the whole Internet's podcasts
Listen Notes, The Best Podcast Search Engine

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In an age where AI-generated content is overwhelming audiences, traditional static content is losing its appeal. Saksham Sharda, the CMO of Outgrow, reveals how interactive quizzes, calculators and assessments can help businesses captivate prospects and generate valuable leads.

Saksham explains how Outgrow's intuitive platform enables companies across 21 different industries to create customised, industry-specific interactive content. He shares insights on crafting successful quizzes, from concise questions to seamless CRM integrations that nurture leads.

Discover how leading brands like Forbes and Salesforce are using Outgrow to drive over 160,000 website visits through a single quiz. Learn strategies for distributing your interactive content on social media to reach new audiences. Plus, get an exclusive discount code to try Outgrow for your business.

If you're struggling to cut through the content chaos and want to reignite engagement, this episode offers practical solutions to transform website visitors into qualified leads.

Podcast Recommendation:
Be sure to check out Saksham's Marketer of the Month podcast, which features insightful interviews with industry leaders across diverse sectors.

Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.

AWeber - free email marketing
Grow, sell, and engage with your audience—simple email marketing in one place. Free trial.

Free - Quizzes, Calculators And Forms
OutGrow - Quizzes, Calculators And Forms - over 21 industry vertical templates.

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Ever wondered how drones are revolutionizing marine monitoring and environmental protection?

Join Mathieu Johnsson, CEO of Marble, as he shares the riveting journey from aerospace engineering to pioneering aerial innovation in marine monitoring. Dive into the challenges of environmental protection and learn how Marble's drones are reshaping the landscape, empowering smaller governments and NGOs to safeguard maritime resources. Discover the fascinating backstory behind the name "Marble" and gain invaluable insights into overcoming regulatory hurdles and building a successful business in the drone industry.

Explore the secrets of scaling a niche business globally, weathering storms like COVID-19 and geopolitical tensions. From go-to-market strategies to branding essentials, unravel the key lessons learned from Marble's eight-year journey. Whether you're an aspiring entrepreneur or a seasoned business leader, this episode offers actionable advice and inspiring narratives to fuel your entrepreneurial spirit.

Book Recommendation: More Than My Share of It All by Clarence Kelly Johnson

Build responsive quizzes.
Generate higher quality, higher converting leads

Graphic design toolbox - Visme
Visme is an online form builder specifically built to optimize for better conversions.

Riverside - Your online recording studio
The easiest way to record podcasts and videos in studio quality from anywhere. All from the browser.

Kajabi Course Platform Kickstarter!
Get the foundations you need to start your online business On Kajabi For $69/mo.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Support the show

Subscribe to my free newsletter

https://www.theunnoticedentrepreneur.com/