Whether it's shaking hands or which side of the road to drive on, social norms dominate the way we behave.But when norms change suddenly, you get chaos.Just ask Sweden.If you'd like to hear more from today's expert, Matt featured in an episode in 2021 called <a href="https://www.abc.net.au/listen/programs/allinthemind/neuromarketing-how-brands-target-your-brain/13501070" target="_blank">Neuromarketing — how brands target your brain</a>. Check it out!

Whether it's shaking hands or which side of the road to drive on, social norms dominate the way we behave. But when norms change suddenly, you get chaos. Just ask Sweden. If you'd like to hear more from today's expert, Matt featured in an episode in 2021 called Neuromarketing — how brands target your brain. Check it out!

Whether it's shaking hands or which side of the road to drive on, social norms dominate the way we behave.But when norms change suddenly, you get chaos.Just ask Sweden.If you'd like to hear more from today's expert, Matt featured in an episode in 2021 called&nbsp;<a href="https://www.abc.net.au/listen/programs/allinthemind/neuromarketing-how-brands-target-your-brain/13501070" rel="noopener noreferrer">Neuromarketing — how brands target your brain</a>. Check it out!

The unspoken rules that govern our behaviour

Why do people lie? Why do relationships fall apart? Can trauma change your brain?

Every week on All in the Mind, award-winning journalist Sana Qadar explores the psychology behind the biggest questions in our lives — how we think, feel and behave.

Featuring leading experts like Esther Perel, Billy Garvey and Ethan Kross, you'll hear personal stories and practical insights that will leave you thinking long after the podcast ends.

Whether it's debunking pop psychology trends or translating the latest neuroscience research, more than 100,000 listeners join Sana each month to learn the best strategies for surviving life with your mental health intact.

All in the Mind is created for ABC's Radio National by specialist journalists and reporters at the Australian Broadcasting Corporation, and was awarded Best Health and Wellness podcast at the 2026 Australian Audio Awards

Science

Health & Fitness

Life Sciences

Why do people lie? Why do relationships fall apart? Can trauma change your brain? Every week on All in the Mind, award-winning journalist Sana Qadar explores the psychology behind the biggest questions in our lives — how we think, feel and behave. Featuring leading experts like Esther Perel, Billy Garvey and Ethan Kross, you'll hear personal stories and practical insights that will leave you thinking long after the podcast ends. Whether it's debunking pop psychology trends or translating the latest neuroscience research, more than 100,000 listeners join Sana each month to learn the best strategies for surviving life with your mental health intact. All in the Mind is created for ABC's Radio National by specialist journalists and reporters at the Australian Broadcasting Corporation, and was awarded Best Health and Wellness podcast at the 2026 Australian Audio Awards

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The unspoken rules that govern our behaviour

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