Today’s question comes from Emily Pask of Modest Mermaid

Modest Mermaid offers women Australian designed modest swimwear that flatters the body without clinging.

Emily asks “How do you go about getting boutiques or department stores to stock you when you have a niche product (ie modest swimwear)?”

When you have a niche product it can sometimes seem like your marketing is harder.

But really, when you have a niche audience it is easier to build a connection with them as your messaging can be very targeted and specific.

In this episode I discuss what to do before you start wholesaling, how to collaborate with other brands to grow your reach and the tools you can use to find retailers who align with your values.

Episode Highlights:

1. When you have a niche audience, it’s much easier to build connections with them, as your messaging can be very targeted and specific. [0:57]
2. Focus on finding connections, sharing your story, and finding others who align with your values. [1:32]
3. Focus on your direct-to-consumer market before you worry about wholesaling. [2:18]
4. Think about what kind of products complement yours. [2:58]
5. Start looking for wholesalers. [4:08]
6. Always use high-quality images to put your best foot forward. [4:56]
7. It’s important to nurture your relationship with your wholesalers. [6:21]
   
   

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

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In this episode I’m joined by the beautiful bundle of energy that is Alisha Marfatia.

Alisha is an Instagram reels queen and she shares her wealth of knowledge about Instagram marketing for eCommerce.

Alisha breaks down all the different ways you can use Instagram and how to best use each feature such as feed, reels, stories and lives. 

She shares 3 reels you can go away and make straight away for your eComm brand and how to show the face behind the brand, no dancing or lip-syncing required!

Episode Highlights:

1. What social media platform would she best recommend for e-commerce owners when leveling up their content game? [1:14]
2. Understanding where your audience currently is [1:59]
3. Keep in mind why you’re creating your content [4:10]
4. What are the perks of using Instagram? [4:31]
5. What are the different options that you can work with when promoting a product on Instagram? [6:30]
6. The benefit of the "carousel" feature [10:50]
7. Using Instagram stories for promotion [13:20]
8. Reels are a great way to showcase your product through video [15:35]
9. Have a clear "call-to-action" for your reel [18:20]
10. The power of Instagram lives [20:56]

Click here for all links mentioned in this episode.

About Alisha

Practicing what she preaches, Alisha Marfatia is the founder of The Social Impact and co-creator of the very first Instagram Reels Course, Rise with Reels.

Whilst she was dubbed by Instagram themselves, as a ‘Reels Pro’ she is known as *the* Reels Queen. Specialising with E-Commerce Brands, Alisha has built a wildly engaged community and helps her clients to learn the power of Instagram so they can convert more whilst doing LESS.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

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In this episode I’m joined by eCommerce superstar Anaita Sarkar of Hero Packaging. Not only has Hero Packaging revolutionised the industry with the introduction of home compostable mailers, they are also a hugely successful eCommerce store in their own right. 

Anaita is so generous with her knowledge sharing everything from how the business started, the challenges she has faced along the way right through to how she manages working with her husband and raising 3 young kids! 

We chat about her brand new product, Aquahero, which is a complete gamechanger! 

She also shares the difference between biodegradable and home compostable which is a huge eye opener.

Tune in to hear her top 5 ways your brand can become more sustainable by making small tweaks that make a big difference.

Episode Highlights:

1. How did she come up with such a unique product?[1:31]
2. What’s her product’s "cutting edge" and how does it work?[4:50]
3.  Anaita shares her newest product and its perks [8:50]
4. How else can an e-commerce store be a sustainable business? [14:10]
5. The importance of building up your assets to make more sales [19:16]
6. Getting brand awareness is a must in setting up your business and going to the next level [20:58]
7. On overcoming challenges and hurdles in your fast growth business [23:20] 

Click here for all links mentioned in this episode.

About Anaita

Anaita is the Co-Founder and CEO of Hero Packaging, Author of Sell Anything Online, Guest Lecturer at Macquarie University, and host of Mamamia podcast, Lady Startup Academy. 

From their dining table, Anaita and her husband, Vik, co-founded Hero Packaging, an online home-compostable packaging company. What started as a solution for her previous business, where she was using enormous amounts of plastic to ship her products, is now a global company that has sold over 20 million compostable mailers. 

Hero Packaging has had incredible growth in the last 4 years and now has over 40,000 customers. The goal has always been to make packaging fun again, whilst doing better for the planet. Anaita’s main focus has been on building a go-to packaging brand and an engaged community of like-minded businesses.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

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In this episode I’m answering a question from Dee of Salt & Sun Gift Co.

“What would say are the must have apps in your shopify store as a bare minimum and to gain conversions? I have the main guys like Facebook pixel, google analytics and Klavio, but when I search other popular apps on the site I get very overwhelmed with all the options in the search results. Examples of apps I was looking for are reviews, special note section for senders to add a little message to their gift in the cart, quizzes or any other suggestions for visitors to stay on site for longer.”

You can submit your own question for me to answer on the podcast here. 

Episode Highlights:

1. What do you say are the must-have apps in your Shopify store as a bare minimum to gain conversions? [1:47]
2. The importance of talking about your Free-Shipping Threshold [3:03]
3. Consider having as few apps as possible on your site and start focusing on choosing Shopify 2.0 themes. [4:19]
4. Look for an app that allows you to collect photo and video reviews [5:15]
5. Set up an automated series to follow up on reviews [6:42]
6. Have an engaging and fun message that your consumers will want to read [8:27]

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

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As much as I love Facebook Ads, they’re not the only way to sell more in your online store. Today, I’m joined by a special guest, Kaity Griffin, who is a Google Ads specialist. She runs her own digital agency and online program, which teaches business owners and digital marketers how to leverage enterprise-level strategies and execute profitable Google Ads.

Today she’s breaking things down for us so we can see how to get started with Google Ads for an eCommerce store. Let’s dive in!

Episode Highlights:

1. What are the different types of Google Ads? [1:17]
2. How do shopping ads work and how can someone use them for an eCommerce store? [3:47]
3.  What’s the idea behind people paying for their own name and their own brand? [6:11]
4. Advice to people just starting out in their eCommerce business and intending to use Ads [10:20]
5. What is the subset that indicates that someone is interested in your product? [13:20] 
6. When IOS updated their system, did Google Ads get affected as well? [14:18]
7. Kaity explains click-based conversion tracking [15:48]

Click here for all links mentioned in this episode.

About Kaity Griffin

Kaity Griffin is a Google Ads specialist who runs her own digital agency alongside her course, Profitable Promotion which teaches business owners and digital marketers how to leverage enterprise level strategies to execute profitable Google Ads.

When not knee-deep in ad accounts, Kaity can be found alongside her three kids, covered in books. Or, watching the Real Housewives when they're (finally) asleep.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

I highly recommend Shopify as a great website platform. It’s a great choice, especially when you’re just starting out with your online store. However, when it comes to choosing a theme, it can be a little bit overwhelming. So in today’s episode, I’m going to run you through what you should consider when choosing your Shopify theme.

Episode Highlights:

1. What exactly is a CDN (content delivery network)? [2:05]
2. Shopify provides this robust platform where you don’t have to worry about anything. It will do the work for you. [2:44]
3. Karyn shares some things that you should look out for when picking your theme. [6:10] 
4. Make sure that your site looks amazing on all screen sizes. [6:33]
5. Look out for the example site. [7:42]
6. Find out what the theme’s support is like. [8:14]
7. Make a list of all the features you want your theme to have. [9:18]

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Now's the best time to build your eCommerce! Take it from me, your eCommerce aficionado. As for me, I am currently setting up four new online stores, to be exact. I know it’s quite a number, but trust me, I am now a pro at juggling. And what I want to share with you today are the common things that you need to consider for each of these brands. I’ll take you to some of the options that I have got, what things I am using, and strategies that I am doing. So buckle up and let’s jump straight in!

Episode Highlights:

1. The first thing you need to consider is that there are a whole range of eCommerce business models. [3:40]
2. The beauty of drop-shipping [3:47]
3. What is print-on-demand? [4:46]
4. Wholesaling other people’s products [5:58]
5. Shopify is very user-friendly and a very robust platform that will grow with you [8:40]
6. When you’re thinking of a name, get one that communicates what you sell [10:40]
7. Branding is so important in starting a business [11:38]
8. Always have a pre-sale first to build an audience [14:06]

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Today I am here again with Sarah Lovison, and we are putting together a new business project, and we’re going to share all the details with you. This is part one of our series and we’ll be sharing everything as we go along, from setting up the brand from scratch to launching our very own Shopify site. Stick around with us as we deep dive into some new exciting ways on how to level up branding and spice things up for our future eCommerce business. Just a heads up, if you’re into active wear or running then you might want to give this one a listen! 

Episode Highlights:

1. What are they going to sell in their soon to be launched online store? [1:21]
2. Who is their target customer avatar? [3:58]
3. What are these products for? [5:57]
4. The color and the branding of their products need to convey visibility. [13:22]
5. A brand is a lot of things. "Brand isn’t just your logos and fonts and colors. But it is a big part, especially when you’re just starting out. [16:21]
6. There are definitely a lot of brands that are memorable, and it’s really about how brands make you feel. [16:56]
7. If you've got a tight budget to start with, you can always rebrand later. [25:03]
8. Go with something and just keep on moving and go through the next steps. [27:55]

Click here for all links mentioned in this episode.

About Sarah Lovison

Sarah Lovison is the Sole Director at Essayelle Holdings T/as ActiveEquip Glimmer Gear Australia, with a goal of keeping runners and athlete's safe. She has also started teaching students who are starting their own business or are struggling with an established one after finishing the Unstoppable eCommerce Ignitor Course.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

I am super excited that the newly updated version of eComm Ignitor® is now open for enrollment. As of the last six months, eComm Ignitor® has seen over two hundred students go through their program, completely updating every module. In today’s episode, I am going to be answering all your questions about the program to see if it’s a good fit to help you scale your online store into a six-figure plus business.

Episode Highlights:

1. What is an eComm Ignitor®? [1:03]
2. First module: Knowing your numbers [1:42] 
3. Second module: Audience insights [2:20] 
4. Third module: Magnetic messaging [2:43]
5. Fourth module: The traffic ready module [3:13] 
6. Fifth module: Content creation [3:40]
7. Sixth module: Email mastery [4:43] 
8. Seventh module: Facebook ad-funnel module [5:25]
9. Eighth module: Optimize and Scale [6:11]
10. What do you get if you join the program today?[12:20]
11. 11. A couple of bonuses that you would be getting if you avail the program [12:44]

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Aspiring entrepreneurs who are considering launching businesses online rather than in brick-and-mortar locations should be aware that a successful eCommerce business requires more than just a digital storefront.

In the last few episodes, I walked you through my three keys to eCommerce success. In today’s episode, I’m going to be revealing a fourth key and helping you put it all together in your eCommerce strategy for the new financial year. Let’s dive in.

Episode Highlights:

1. The other way you can grow your business is to get your customers to buy again. [2:30]
2. Make sure that your customer service is amazing. [3:00]
3. Ensure that you have an email sequence that nurtures your customers so you’re keeping in touch even before the order arrives. [3:10]
4. Run paid advertising campaigns to previous customers. [4:53] 
5. With your packaging, you can persuade customers to buy again. [5:23]
6. We need to be aware of where people are in their buying journey. [6:48]
7. Know your numbers, know your audience, make sure that your messaging is on point and balance out your content. [10:10]
8. You need to approach your marketing with a holistic view of all these things working together . [13:14]

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.