In today’s episode we are talking all about traffic and how to get more of it to your website. Traffic is one of the three key ways to sell more in your online store. So stick around and let’s jump right in!

Episode Highlights:

1. You know who exactly your ideal customer is. [1:25]
2. Create a natural social media strategy [2:55]
3. When posting, think about your ideal customer avatar [4:08].
4. Build a community around your profile and use language that encourages conversation and engagement [4:31].
5. Always prioritize your community management and reply to people properly [5:20].
6. Connect to people through engagement on your profile and provide them a call to action to go to your website [6:17].
7. Run a competition and team up with other brands [7:10].
8. Encourage your customers to post user-generated content [8:24].
9. If you want to get more people to your website, the best way to do it is through paid ads [13:49].

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

So people are coming to your website, they’re finally buying, and your conversion rate is looking good. But how do you get those people to start spending more? In today’s episode, I’m going to give you seven strategies that you can use to increase the average order value, or the amount that each customer spends in your online store. This will help you increase your monthly revenue without the need for any extra traffic. Let’s dive in!

Episode Highlights:

1. How do you encourage your customers to spend more? [2:05]
2. Bundle your products; they’re a great way to encourage customers [2:15].
3. Offering bigger quantities [4:04].
4. Recommend additional products [5:02]
5. Upsell your customers, think about your perfect add-on [6:21]
6. Give people the chance to add something to their order [10:09]
7. Play around with tweaking and increasing the free shipping threshold. [11:37]
8. Clearly state that free shipping threshold on your website and gamify it [12:40].

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Sick of watching all of this traffic on your website that nobody’s checking out? A lot of us are guilty of tracking our website visitors or watching them live through your analytics. Don’t worry! You’re not alone, we’ve all been there. In today’s episode, we’re talking all about how to turn most website visitors into customers.

Episode Highlights:

1. How can you detect a good conversion rate? [1:20]
2. There’s no point in spending money to drive traffic into a website that’s not converting. [1:45] 
3. Why is tracking your conversion rate such a big deal? [2:50]
4. Make sure that your website is nice, easy and convenient for customers. [3:55] 
5. What is the 3 second test? [6:15]
6. Your homepage should showcase your products [6:57]
7. Creating a powerhouse headline [7:30]
8. Check your website’s speed [8:29]
9. It’s important to remember that people buy from people [9:27]
10. Be sure to use brand reviews for your great customer service [10:37]
11. Show user-generated content, it is gold [10:50]
12. The importance of trusting your product to offer an awesome guarantee [12:07]

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Today I am excited to be chatting with Emily May and Sidonie Moore from The Nonsense Maker. The Nonsense Maker is inspired by artist Emily’s imaginative adventuring alter ego and Melbourne’s many hidden secrets. Since 2016, the pair has stood out to bring a little more nonsense to the world, one illustration at a time. The brand has grown into a playful, fun, and whimsical collection of Australian-made greeting cards, wall art prints, and stationery. You can find everything in their shop, from quirky furniture design to fashionable jewelry and unique art pieces, you name it!

Today will be talking about how they went from Emily drawing for fun to both Emily and Sid quitting their jobs to work in their business full-time. 

Episode Highlights:

1. When did Emily realize that she could use art to make products to sell? [1:21]
2. They both describe their art style and explain how they create things that come out of their imagination  [3:08]
3. What is Sid’s role in the business? [3:35] 
4. How did they go about finding wholesalers? [7:21]
5. The story of how their business got affected because of the pandemic [11:15] 
6. Learning how to keep track of all of the analytics [14:06]
7. Explains the three types of content pillars: Discover, Dream, and Do [19:09] 

Click here for all links mentioned in this episode.

About Emily & Sid

Emily May lives in a whimsical world fueled by her imagination. She is best known for her alter ego, “The Nonsense Maker.” You can spot her drinking a cup of Joe in broad daylight. And watch her unlock secret passageways to another portal by nighttime. Art is Emily and Emily is art. 

Sidonie Moore is a passionate corporate misfit. She has a keen eye for entrepreneurship and is always one step ahead in problem-solving. As if the fates worked their magic, one day she stumbled upon Emily, the artist, and from then on, they've become inseparable.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

“Sometimes life is not all unicorns and rainbows. “

Today, I am chatting with Bec Chappell, host of Beautiful not Broken, about how to keep going when things get rough. She will give us amazing life advice on how to keep a headstrong faith amidst life’s pushes and pulls in her real, raw, and comical way. 

Beck knows firsthand how life can throw a lot of curveballs on you all at once and has been through her first share of crap. Today we will be discussing what to do when sales are down and times are tough. And show you a little bit more TELC!

Episode Highlights:

1. What do we do when the shit hits off the fan? [2:14]
2. The first thing you do when you’re going through these emotions is to go through these emotions [6:02]
3. Nurturing around changes and reframing perspectives [7:06]
4. The importance of labeling your feelings and working through that emotion [7:29]
5. Seek the opportunity but also allow yourself to be okay about the way that you feel [9:35]
6. You can’t be thinking and doing all the time. It would help if you were outside looking in [16:56]
7. In business, we need to be a little bit more resilient [19:03]
8. The importance of incorporating fun into your life [23:07]
9. Saying “I get to” instead of “I have to” [26:12]

Click here for all links mentioned in this episode.

About Bec Chappell

Bec Chappell has successfully built and transformed multiple six-figure businesses with her undeniable prowess and skills. She works with fellow entrepreneurs and founders to create a kickass, unique marketing strategy. Bev believes that everyone is widely capable of doing a business of their own and achieving anything in life as long as you find a way to do it. 

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Today I am joined again by Jodi Porteous of North West Accountancy. Jodi is one of only ten Profit First masters in Australia. She’s also an accountant and money mentor. In this episode, we will be talking about how to prepare your business financially for the end of the financial year. Jodi fills us in with exciting tax incentives, what you can climb when working from home and what you can. We will also be answering an important question: “should you need to buy a new car?”. 

If you’re starting to stress about the end of the financial year and want to make this year hassle-free and an absolute breeze, be ready to tune in because this episode is just for you!

Episode Highlights:

1. How can businesses start to prepare for the end of the financial year to avoid cramming? [2:26]
2. “Accurate data makes good decisions.” [4:13]
3. Are there any good reasons for spending loads of cash by the end of the financial year? Like buying a car? [4:30]
4. The money you’re saving in tax depends on your business. [6:06]
5. Jodi’s opinion about donations [9:43]
6. The business doesn’t necessarily have to pay taxes. You can directly pay it on your funds. [14:54]
7. How to ramp up your business from starting point to success and profitability [19:03]
8. Are there any tax incentives or tax returns for this year? [22:34]
9. What can people do for the financial year so that the end isn't as stressful? [26:02]

Click here for all links mentioned in this episode.

About Jodi Porteous

Jodi is a professional accountant who brings value by giving her clients the best services that she could offer. She’s also a pioneer in the world of tax accounting. Jodi is your one call away when you have questions regarding your finances. 

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

In today’s episode, I am excited to be chatting with photographer Jade Warne about the importance of your product photos. Jade is a photographer, videographer, digital marketer, and mom of three. She started her career in publishing, working for different companies like Marie Claire and Sydney Morning Herald, then started switching to digital as a social media manager for Shoes of Prey. She snapped the likes of many celebrities like Kate Hudson, but her favorite clients are small business women building their dream.

In this episode, she joins me as she shares how to put your best foot forward online with your product images and videos.

Episode Highlights:

1. Your product photos must be amazing, on point, and represent your brand [1:50]
2. Why are product photos so important in building your business? [2:35]
3. Over-deliver to your clients by thinking about how you can sell more? [5:50]
4. How to outsource lifestyle photos on your own? [8:45]
5. Part of photography understands what photogenic is? [14:14] 
6. Start using your visual language to communicate the right way [16:42]
7. The upside of stop motion [21:03]
8. Creating mood boards, shot-lists, and inspirations [25:01]
9. Tips for enhancing your photos [27:32]

Click here for all links mentioned in this episode.

About Jade Warne

Jade is one of today’s hottest digital content creators. She has a pang for photography, videography, and strategic design, bringing creative outputs that help maintain your business. Jade worked with stardoms, industry experts, small women-owned businesses, etc. When you need help when it comes to creating amazing content, she is the first one you should call! 

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Today I am joined by Jess Ruhfus, the founder and CEO of Collabosaurus. She is a marketing prowess with agency and in-house experience across small business education, events, fashion & lifestyle.  She is also a fellow podcast host who runs two excellent podcasts called “Stop, Collaborate & Listen” and “This Is How We Do It.” Jess is great at helping small and big boss businesses in their PR/Marketing strategies.

Join us as we will be talking all about how to get started with collaborating brand to brand so that you can create win-win opportunities for both of you. We’re also going to talk about how you set yourself apart from the competition, how to create a great pitch and stand out. In this episode, you will learn how to reach your objectives with your collaboration. Jess also shares some of her favorite collaborations, including a recent one with 7/11 and a beauty brand, so tune in to find out more!

Episode Highlights:

1. What exactly is brand collaboration? [1:25]
2. Collaborations are all about win-wins and exchange of value [2:20]
3. On influencer collaborations [2:52]
4. Brand collaborations are 25% cheaper than digital advertising [3:45]
5. What are some of the other benefits of collaborations? [3:53]
6. What are some of her favorite brand collaborations? [6:21]
7. Talking about disaster collaborations that have gone wrong and how can brands protect themselves? [10:38] 
8. How to find a brand that fits you? [12:13]
9. Small businesses can be agile. You can move so quickly compared to the big guys [19:23] 
10. How can we make sure that these collaborations are win-win for both? [19:43]

Click here for all links mentioned in this episode.

About Jess Ruhfus

Jessica Ruhfus is a B2B digital marketing and PR expert who founded the company Collabosaurus. She has a passion for creative brand experience and is always looking for greatness in the modern business. She believes that business collaborations are a must to reach audiences, gain exposure and propel your brand forward. She garnered a couple of notable trophies during her years and they’re now sitting on her office shelf.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Today I am super excited to be chatting to Jodi Porteous, owner of North West Accountancy. She helps put systems on struggling businesses by implementing the Profit First strategy in their finances. Jodi is a successful and driven businesswoman who knows the value and principles of profit first. She is also one of the eight Profit First masters here in Australia. 

In this episode, we will be speaking all about managing your money in your business to make sure that you’re constantly pulling out a profit. It’s a super juicy topic today, and this is something that changes my life from a $50,000 tax debt to a bank and stress-free around money when it comes to paying my taxes. Jodie’s going to chat to us all about how we can use the Profit First method in an eCommerce store. So jump into this one, get a pen and paper because there will be many tips to write down.

Episode Highlights:

1. What exactly is the Profit First method? [3:22]
2. If your business doesn't pay, you should go to the next job and meet somebody else [7:06]
3. Transition your business from a hobby to a real business that pays you [7:34]
4. The biggest thing about Profit First is that you get to pay yourself first [8:38]
5. What does getting allocated mean? [9:39]
6. The difference between your profit and your owner’s pay? [10:35]
7. Separate your bills from your wages [12:13]
8. In what type of business can Profit First be used? [14:26]
9. Cutting out the things that we don’t need in the business to focus on the significant steps that we do need. [20:10]

Click here for all links mentioned in this episode.

About Jodi Porteous

Jodi is an astute and professional accountant who brings value by giving her clients exceptionally well services and she’s also well versed in the world of tax accounting. She’s very passionate about what she does and she loves teaching people and influencing them to take action and do more.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

Genuinely diverse and inclusive content – the kind that resonates deliberately with your audience – requires far more than just generic posts and hashtags. It’s thinking more deeply, from your audience standpoint to your team structure, from your brand’s style guide to user experience.

In today’s episode, we'll be chatting with Tegan Purdon on being more inclusive in our marketing. Tegan loves working with passionate people who strive to work hard on their businesses and guide them towards more strategic marketing. This episode is a super juicy one, and you’ll learn so much from this. Now go ahead and take some insights from this talk and implement this in your marketing.

Episode Highlights:

1. Sometimes the best lesson you learn is when you do fail [3:45] 
2. What do you mean by inclusive marketing? [4:22]
3. Being inclusive before you’re exclusive. [5:08]
4. Focusing on your customer’s ideas, wants, needs, and behaviors and not their demographics. [6:30]
5. eCommerce has the power to remove any mainstream references [7:02]
6. It’s crucial to think about how you treat people at large [11:13]
7. On using gendered languages in eCommerce [17:57]
8. The importance of promoting diversity while still maintaining your brand and how it is possible [21:59]
9. Figuring out how can you engage to the community throughout the year while still being inclusive [33:44]

Click here for all links mentioned in this episode.

About Tegan Purdon

Tegan is a marketing manager, strategic thinker, and founder of Marketing Unlocked. With over ten years of experience, she has proven exceptional project leadership abilities and personnel management skills. On regular days, Tegan likes to have a good cuppa, binge-watch TV shows and chat with people. 

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.