Emma Lovell is a Personal Branding Coach with a mission to support female leaders to live and love their brand. Through her business, Lovelly Communications, Emma empowers women to show up and impact their brand.

As a business owner of 12 years, Emma has experienced the importance of building a brand and sharing that with the world. Bringing together her skills in communications, marketing, PR, writing, and social media, Emma gives women the tools and support to build their unique brand. Lovelly Communications helps women to grow their business, become an authority and own their voice to make a more significant impact in the world.

Today we will be chatting with her, and we will talk all about branding for your business and your brand. And why is it essential to have a personal brand in your eCommerce store? So come on in, and let’s jump right into it.

Episode Highlights:

1. What exactly is branding? [0:58]
2. A brand is trust, it is reputation, it is experienced and personality. [2:36]
3. The importance of humanizing your brand [3:24]
4. Branding is all about building connections with people around you. [10:15]
5. Emma’s advice on people who are thinking of starting to build their brand? [10:42]
6. Your personal brand is how others perceive you. [13:55]
7. 55% of your first impression comes from the visual. [17:20]
8. It is essential to connect to who you are because that’s what makes your brand unique [25:25]

Click here for all links mentioned in this episode.

About Emma Lovell

Emma Lovell runs Lovelly Communications. She's passionate, professional, and lovely. Emma is a personal branding coach who helps female entrepreneurs to live and love their brands—supporting women to show up as their authentic selves and share their unique private brands with the world.

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We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to me. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

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In today's episode, we chat with Lisa Win from Win Trademarks. Our discussion centers around protecting your brand and what is the difference between trademark and copyright. Learn all the little things that you might not know about how you can protect your brand online and offline.

Your brand is a crucial part of your eCommerce business. It's critical that you understand how to safeguard it and all that it stands for. You might be wondering where to begin? What action steps to consider? Well, don't fret, because you've come to the right place!

Episode Highlights:

1. When is it important to start thinking about protecting your brand? [1:34] 
2. Before you build your brand, make sure that you are not infringing anybody else’s trademark. [2:58]
3. The difference between copyright and trademark. [5:25]
   1. What is copyright? [5:37]
   2. What is a trademark? [11:02]
4. What are the things we can and cannot put a trademark on? [13:44]
5. How do patents work, and how does it differ from trademark and copyright? [15:34]
6. Lisa's advice to new business owners that wish to protect their brand [18:29]

Click here for all links mentioned in this episode.

About Lisa

After completing her specialist training, Lisa Win launched the Win Trade Marks firm. As a registered Trade Marks Attorney, she coaches and gives personalized advice on valuing your brand by giving it the protection that it deserves. Lisa is always one step ahead in helping emerging leaders build a successful business.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

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In today’s episode, Karyn talks with Kate Causon all about how she grew and then sold her business, Wild Island Co. Kate weighs in on the complications that her brand faced along its growth journey, her marketing strategy, and the challenge of finding work-life balance. She also offers advice to those who want to start their own fashion label or to sell their business.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Episode Highlights:

1. About Wild Island Co and why Kate started the brand [01:05]
2. How she sourced good quality apparel [04:02]
3. On the process of building a brand and producing the clothes [06:22]
1. How she got word out about her brand [10:10]
4. What Kate likes about having her own business [14:35]
5. On establishing work-life balance [17:15]
6. Define your WHY and what kind of lifestyle that you want to have [19:22]
7. On selling Wild Island Co
1. The why [20:30]
2. The hows [25:52]
1. How to evaluate a business [30:58]
2. Have systems in place [32:50]

Click here for all links mentioned in this episode.

About Kate 

Kate is the founder of Wild Island Co, a brand that offers gender-neutral clothing for adventurous kids and outdoor-loving grown-ups. But before that, she worked as a qualified lawyer and legal project manager for 8 years in both Tasmania and London.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

In today’s episode, we are talking about 2022 and how you can get super organized with all of your content, promos, and key dates.

We break down the exact process that we use within our business, that we teach our students and also our clients so that you can be super organized for 2022. Future you will thank the current you for listening and actioning this episode.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Episode Highlights:

1. Look back before looking ahead [01:02]
   1. Check out the quantitative and qualitative data and figure out what worked well for you this year [03:15]
2. Plan your content schedule one month at a time [05:02]
3. How to make your blueprint for 2022 [06:30]
   
   1. Get a yearly calendar and mark out all the dates that you think might be relevant to your business [08:05]
   2. Plan out your promotions and tie them to key dates [12:08]
   3. Think about what’s valuable to your audience [16:08]
   4. Consider collaborating with other brands [17:55]
   5. Reverse engineer everything that you need [18:35]
   6. Do specific tasks in batches [22:42]
   7. Use tools for pre-scheduling posts (but take some time to review your content before they get posted) [25:25]
   8. Why you should keep an eye on current events [26:35]

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

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In today’s episode, we talk about running a business and running a family—at the same time! We share some of the tips and strategies that we have found to be helpful along the way. So we hope you enjoy and feel free to share any that we haven’t included that you found helpful with us!

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Episode Highlights:

1. Work out why you are running a business [04:18]
2. Some food prep and cooking tips [07:10]
1. Store carrot sticks in a glass container that’s filled with water [07:45]
2. Chop up some fresh fruits and keep them in the freezer [08:18]
3. Cook a huge batch of pizza sauce and freeze them in ice trays [09:25]
4. Don’t feel guilty about microwave rice [10:15]
5. A 5-minute 5-ingredient pasta recipe [11:18]
3. Learn to do things at a time that works for you [12:00]
4. Focus on one thing at a time and do it well [16:05]
5. The 2-minute tidy technique [17:12]
6. Learn how to switch off from work [22:10]
7. Write down all the things that you are thinking of or that you need to do [24:05]
8. Turn off your notifications [25:58]

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

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In today's episode, we are talking about why revenue equals vanity and profit actually equals sanity. We’re going to talk about some of the things that you can look at and tweak in your business to make sure that you are making that all-important revenue.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Episode Highlights:

1. Revenue is vanity and profit is sanity [00:52]
   1. Revenue is the money that you’re making [01:38]
   2. Profit is revenue minus expenses [01:44]
2. Work out what your profit margin is [06:02]
3. Three percent is a good conversion rate for eCommerce [06:48]
4. Do not buy Facebook fans or Instagram followers—quality over quantity [08:25]
5. Aim for a 30% repeat purchase rate [10:25]
6. Some things you can do to drive profit [12:50]
   1. Build your price rise campaigns into your marketing calendar [14:03]
7. Every dollar of income you get should be split up into different buckets [17:15]

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

In today’s episode, we are talking all about trust and how it can make or break your online store. We’re going to go through some elements that we believe are absolutely critical to have on your online store so that you can use this as a checklist to go through and make sure that you are delivering a very trustworthy—and therefore buyable from—store.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Episode Highlights:

1. Trust is the number one reason why people do or don’t buy from your website [01:00]
2. Some of the psychology behind trust [04:42]
   1. 1. Looks do matter [07:15]
3. How to get people to trust your business [08:48]
   1. 1. Have a good product [08:58]
      2. Follow through on the promises you make [09:52]
      3. Have outstanding customer service [10:18]
      4. Social proof [10:40]
         1. Include customer reviews in every single page [11:32]
         2. Have value/trust icons on your main homepage [14:28]
      5. Get an SSL certificate and display it [15:58]
      6. Have a good return policy [17:50]
      7. Allow people to see the face/s behind the brand [19:15]
4. A teaser for the next episode [21:25]

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

In today’s episode, we are discussing a recent post on Facebook that went viral, and we are discussing why—sometimes—all publicity is not good publicity. BUT! We are talking about how this fits in with our brand new marketing funnel and how you can use this to sell more on your online store.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Episode Highlights:

1. About Bras N Things’ viral Facebook post [00:55]
   1. Some of the comments that we found hilarious [02:50]
   2. The post’s reach versus its impact on the brand’s organic social [06:00]
2. How to overcome IOS changes and retarget people: 
   1. Build an audience by getting people to self-select themselves [07:42]
   2. Put out a highly engaging post that is only relevant to that audience [07:50]
3. Engagement is great but it needs to be the right engagement [10:38]
4. Run an engagement ad that is not a sales post [12:05]
5. The challenge of creating relevant posts that only attract the right audience [14:28]
6. Test your content organically before putting it out as a paid ad [17:55]
   1. Identify whether people are problem aware, problem unaware, solution aware, or solution unaware [18:25]
7. Our advice on creating clever and funny posts [21:08]

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

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In today’s episode, we talk about some really amazingly powerful insights that you can get from your Google Analytics to understand your high-value customers so that you can find more of the people who are spending money with you—YAY! That’s what we all want, right?

So grab a pen and paper because we’re going to go into some tactical things that you can actually add to your to-do list to get some of these powerful insights.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Episode Highlights:

1. About Google Analytics and how it works [01:38]
2. The importance of understanding who your high-value customers are [02:30]
3. Go on Google Analytics and check:
1. Which age bracket is generating the most revenue [03:30]
2. Which age bracket has the highest conversion rate [05:08]
3. The gender of your visitors/customers [07:10]
4. What’s happening in each location [09:38]
4. Make your ads resonate with your target market through local lingo and images that are relatable or relevant [13:15]
5. Look at the conversion rate of your landing page [15:50]
6. What date range you should be looking at [18:05]
7. Turn on e-commerce tracking and enable demographics if you’re installing Google Analytics for the first time [20:00]
8. Look at what your potential customers are interested in [21:15]

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

In today’s episode, we are talking about Facebook Ads and we‘re answering the question, are they going to work for you? We know that Facebook Ads can get big results but—and this is a big BUT—there are some non-negotiable ingredients and elements that your business needs in order for Facebook ads to work for you. 

So we’re going to go through those, and you can use them as a bit of a lens and a filter to see if you’re ready for Facebook ads to grow your business.

If you enjoy this episode, please subscribe, rate, and share the show – it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.

Episode Highlights:

1. What you need before considering Facebook ads:
   1. An amazing product that people want to buy [01:22]
   2. A traffic-ready website [02:52]
   3. Good user experience [03:55]
2. Your Facebook ad campaign should be part of an integrated and holistic business approach [04:45]
   1. You can use Facebook ads to grow your email list [06:22]
   2. Consistent messaging is key [08:05]
3. Have realistic expectations when it comes to Facebook ads because it takes time and data to work out what your audience is interested in [09:58]
4. What Facebook ads really are [13:12]
5. Why you should get someone else to look at your ad copy [15:28]

Click here for all links mentioned in this episode.

Binge all episodes of The Unstoppable eCommerce Podcast here!

We hope you enjoyed this episode! Please subscribe, rate, and share the show - it would mean the world to us. There’s more to come and we’re looking forward to sharing how to sell more on your online store in our podcast.  

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.