You've got a database full of past clients and old leads sitting there doing absolutely nothing. Could be 50, could be 300, could be a thousand. Every single one of these people already knows you, already trusts you, already bought from you — and you're ignoring them while spending thousands chasing cold strangers.

In this episode, I share the exact 5-email sequence I use to wake up dead databases — the same sequence that took my own list from 25% open rates to 58%, and turned a bloated 6,000-contact list into 2,000 engaged buyers.

The results from my own database: Started with 6,000 contacts at 25% open rates. After running the sequence and cleaning non-responders, I got down to 2,000 contacts — but open rates hit 58–60%. Double the industry standard. And now we're making sales.

Write these 5 emails this week. Send all 5 within 10 days. Don't stretch it. Keep the momentum. Your past clients are 10x easier to convert than cold leads — stop ignoring the gold mine you're already sitting on.

🔗 Want help crafting these emails for your business? That's what we do in our S3 coaching programs. Links below.

Keep it simple. Keep it structured. Make it scalable.

All the links:

S3 Coaching Programs https://www.elitegroupcoaching.com.au/programs

Got a question or need some help? Ask us at https://upcoach.com.au/contact

Come hang with the team on Facebook https://www.facebook.com/upcoachbusiness

Or on Instagram https://www.instagram.com/upcoach.coaching

Watch over 250 videos on our Youtube Channel https://www.youtube.com/channel/UC2zq7yn5LUyzL2sM1FrwtlA

I recently got 5 quotes for a garage door. Five companies came out, measured up, sent through prices. Guess how many followed up? One. Sort of. A half-hearted text.

I'm sitting there with $2K–$5K ready to spend and they can't be bothered following up. This is why most tradies lose jobs — not because their price is wrong, but because their process is broken.

In this episode, I give you the exact client nurture sequence I've built with over 100 businesses. It's based on psychology — humans are wired the same way, we all respond to the same triggers. Once you understand this system, you can use it forever.

The truth most people miss: Customers don't decide on price. They decide on experience. I had one client beat the biggest stone mason in Canberra on a $16K job — not because he was cheapest, but because he treated the client like gold from first contact.

Your competitors are terrible at this. They don't follow up, they don't nurture, they email quotes and hope. If you just show up on time, respond quickly, and have a basic system — you're already in the top 10%.

You don't need fancy software. Pipedrive, Go High Level, or even a spreadsheet and some templates. The system matters more than the software.

🔗 Want help building these sequences for your business? That's what we do in our S3 coaching programs. Links below.

Keep it simple. Keep it structured. Make it scalable. The only way is up.

All the links:

S3 Coaching Programs https://www.elitegroupcoaching.com.au/programs

Got a question or need some help? Ask us at https://upcoach.com.au/contact

Come hang with the team on Facebook https://www.facebook.com/upcoachbusiness

Or on Instagram https://www.instagram.com/upcoach.coaching

Watch over 250 videos on our Youtube Channel https://www.youtube.com/channel/UC2zq7yn5LUyzL2sM1FrwtlA

8 out of 10 business owners can't tell me their break-even number. Not even roughly. That's not a strategy — that's gambling.

In this episode, I break down the 7 critical numbers every business owner needs to stop flying blind and start making decisions based on facts, not feelings. Plus, I share how one of my builders turned $220K into $1.5 million by applying just one simple concept — the Load Fund.

Real client example: My concreter went from chasing payments after completion to collecting 90% during the job — same work, same prices, completely different business.

You don't need fancy software. A simple spreadsheet and these 7 numbers will put you ahead of 90% of your competitors.

🔗 Want help getting these dialed in? Check out our S3 coaching programs — Elite Group or Premium Private. Links below.

Keep it satisfsimple. Keep it structured. Make it scalable.

All the links:

• S3 Coaching Programs https://www.elitegroupcoaching.com.au/programs

• Got a question or need some help? Ask us at https://upcoach.com.au/contact

• Come hang with the team on Facebook https://www.facebook.com/upcoachbusiness

• Or on Instagram https://www.instagram.com/upcoach.coaching

• Watch over 250 videos on our Youtube Channel https://www.youtube.com/channel/UC2zq7yn5LUyzL2sM1FrwtlA

• Have you ever run a health check on your business? Now you can... take the Upcoach Business Health Check and uncover your business's growth potential. Click Here: https://upcoach.com.au/upologytest/qsm_quiz/business-health-check. Best part is... it's completely FREE!

Most Australian business owners are brilliant at what they do — but their offers are putting people to sleep.

"We're a reputable company providing quality service" isn't an offer, it's a sleeping pill.

In this episode, Nick breaks down IMPACT — a 6-step framework reverse-engineered from guys like Alex Hormozi, Frank Kern, and Dean Graziosi.

You'll learn why you're not selling a service (you're selling a transformation), how to stack value without adding cost, and how to handle objections before they're even asked.

Plus, Nick shows you how to use AI to create complete, converting offers in literally two minutes — work that used to cost $5,000 and take two weeks.

If you've ever stared at a blank page wondering why nobody's buying, this one's for you.

All the links:

• Got a question or need some help? Ask us at https://upcoach.com.au/contact

• Come hang with the team on Facebook https://www.facebook.com/upcoachbusiness

• Or on Instagram https://www.instagram.com/upcoach.coaching

• Watch over 250 videos on our Youtube Channel https://www.youtube.com/channel/UC2zq7yn5LUyzL2sM1FrwtlA

• Have you ever run a health check on your business? Now you can... take the Upcoach Business Health Check and uncover your business's growth potential. Click Here: https://upcoach.com.au/upologytest/qsm_quiz/business-health-check. Best part is... it's completely FREE!

You've got staff, systems, and revenue coming in — but you can't take a holiday, can't turn your phone off, and can't let anyone else touch the important stuff.

Sound familiar?

That's not a business, that's a trap.

In this episode, Nick breaks down the S3 Filter — three tests every business needs to pass: Simple, Structured, and Scalable.

Not one or two.

All three.

Using the Formula One pit stop as a case study (2.4 seconds to change four tyres — that's structure), Nick shows you the difference between a construction business owner working 4am to 7pm with 110 staff versus someone doing $20 million working 24 hours a week from a caravan.

One has expanded.

One has scaled.

You'll walk away with three brutally honest questions to diagnose exactly where your business is failing — and what to do about it.

All the links:

• Got a question or need some help? Ask us at https://upcoach.com.au/contact

• Come hang with the team on Facebook https://www.facebook.com/upcoachbusiness

• Or on Instagram https://www.instagram.com/upcoach.coaching

• Watch over 250 videos on our Youtube Channel https://www.youtube.com/channel/UC2zq7yn5LUyzL2sM1FrwtlA

• Have you ever run a health check on your business? Now you can... take the Upcoach Business Health Check and uncover your business's growth potential. Click Here: https://upcoach.com.au/upologytest/qsm_quiz/business-health-check. Best part is... it's completely FREE!

You've got staff, systems, and revenue coming in — but you can't take a holiday, can't turn your phone off, and can't let anyone else touch the important stuff.

Sound familiar?

That's not a business, that's a trap.

In this episode, Nick breaks down the S3 Filter — three tests every business needs to pass: Simple, Structured, and Scalable.

Not one or two.

All three.

Using the Formula One pit stop as a case study (2.4 seconds to change four tyres — that's structure), Nick shows you the difference between a construction business owner working 4am to 7pm with 110 staff versus someone doing $20 million working 24 hours a week from a caravan.

One has expanded. One has scaled. You'll walk away with three brutally honest questions to diagnose exactly where your business is failing — and what to do about it.

All the links:

• Got a question or need some help? Ask us at https://upcoach.com.au/contact

• Come hang with the team on Facebook https://www.facebook.com/upcoachbusiness

• Or on Instagram https://www.instagram.com/upcoach.coaching

• Watch over 250 videos on our Youtube Channel https://www.youtube.com/channel/UC2zq7yn5LUyzL2sM1FrwtlA

• Have you ever run a health check on your business? Now you can... take the Upcoach Business Health Check and uncover your business's growth potential. Click Here: https://upcoach.com.au/upologytest/qsm_quiz/business-health-check. Best part is... it's completely FREE!

Welcome to today's episode, The Objection Assassin, where Nick Psaila from UpCoach shares how his client Craig stopped folding on price and started closing with confidence—going from losing nearly $300,000 a year to running at 28% profit margins.

In this episode, Nick breaks down a practical framework for reframing objections as concerns—and addressing them with clarity, evidence, and value. You'll get the exact scripts for the five objections that kill most deals ("It's too expensive," "I need three quotes," "I need to think about it," "Can you do better on price?" and "Others are 30% cheaper")—plus the psychology behind why they work.

Through Craig's story, you'll see how a great operator (but reluctant salesperson) transformed his conversations: conversion rates jumped from ~20% to 65%, average job value rose 40%, decision time shrank from two weeks to two days, and the business moved from price-apologising to premium positioning.

Whether you're a tradie, consultant, or service professional who hates "selling," this episode shows how to handle pushback without discounting—so you can protect your margins, win better clients, and lead the sale like a pro.

Stay tuned as we unpack the language, mindset, and step-by-step system behind objection handling that actually closes—without being pushy.

All the links:

• Got a question or need some help? Ask us at https://upcoach.com.au/contact

• Come hang with the team on Facebook https://www.facebook.com/upcoachbusiness

• Or on Instagram https://www.instagram.com/upcoach.coaching

• Watch over 250 videos on our Youtube Channel https://www.youtube.com/channel/UC2zq7yn5LUyzL2sM1FrwtlA

• Have you ever run a health check on your business? Now you can... take the Upcoach Business Health Check and uncover your business's growth potential. Click Here: https://upcoach.com.au/upologytest/qsm_quiz/business-health-check. Best part is... it's completely FREE!

Welcome to today's episode, The Premium Positioning Play, where Nick Psaila from UpCoach reveals how one client transformed a business from $530,000 to over $6 million — not by cutting prices, but by becoming the premium choice in his market.

Visit www.upcoach.com.au to learn how to position your business as the authority customers aspire to hire.

In this episode, Nick breaks down the exact four-layer positioning system that helped his client, Jonathan, stop competing on price and start winning with authority. You'll discover how to shift your marketing, qualification, authority, and communication so customers expect — and are happy — to pay more.

From rewriting taglines that scream value, to using qualification scripts that filter out bargain hunters, Nick explains the psychology and system behind attracting high-value clients who respect your expertise and results.

You'll also learn how premium positioning isn't about being expensive — it's about being valuable in a way that makes price irrelevant. Jonathan's story proves that when you stop racing to the bottom and start positioning to the top, everything changes — your margins, your reputation, and your mindset.

Whether you're a tradie, consultant, or creative professional tired of justifying your worth, this episode will help you master the art of commanding premium prices — and building a business that runs on authority, not discounting.

Stay tuned as Nick uncovers how to stop competing… and start dominating.

All the links:

• Got a question or need some help? Ask us at https://upcoach.com.au/contact

• Come hang with the team on Facebook https://www.facebook.com/upcoachbusiness

• Or on Instagram https://www.instagram.com/upcoach.coaching

• Watch over 250 videos on our Youtube Channel https://www.youtube.com/channel/UC2zq7yn5LUyzL2sM1FrwtlA

• Have you ever run a health check on your business? Now you can... take the Upcoach Business Health Check and uncover your business's growth potential. Click Here: https://upcoach.com.au/upologytest/qsm_quiz/business-health-check. Best part is... it's completely FREE!

Welcome to today's episode, The 72-Hour Cash Hunt, where Nick Psaila from UpCoach shares how one client turned his business around from $280,000 in debt to over $1 million in revenue — using a simple 72-hour system.

Visit www.upcoach.com.au to learn how you can strengthen your business cash flow and systemise your success.

In this episode, Nick reveals the Cash Hunt Protocol — a proven three-phase framework designed to help business owners uncover money hiding in plain sight. You'll learn how to track down unbilled work, overdue payments, and forgotten deposits using a practical checklist and professional collection scripts that create urgency without desperation.

Through the story of John, a construction business owner on the brink of collapse, Nick demonstrates how a focused 72-hour action plan not only rescued the company but set the foundation for long-term profitability and peace of mind.

From reclaiming $42,000 in just three days to building systems that ensure cash flow never becomes a crisis again, this episode walks you step-by-step through the strategies that have saved over 40 businesses from closure.

Whether you're a tradie, service provider, or small business owner feeling the pressure of slow payments and tight margins, this episode will show you how to regain control — fast.

Stay tuned as Nick uncovers the mindset, the moves, and the money-making system behind the 72-Hour Cash Hunt — and how it could change everything for your business.

All the links:

• Got a question or need some help? Ask us at https://upcoach.com.au/contact

• Come hang with the team on Facebook https://www.facebook.com/upcoachbusiness

• Or on Instagram https://www.instagram.com/upcoach.coaching

• Watch over 250 videos on our Youtube Channel https://www.youtube.com/channel/UC2zq7yn5LUyzL2sM1FrwtlA

• Have you ever run a health check on your business? Now you can... take the Upcoach Business Health Check and uncover your business's growth potential. Click Here: https://upcoach.com.au/upologytest/qsm_quiz/business-health-check. Best part is... it's completely FREE!

Welcome to today's episode, where we dive into the world of virtual support with Charlie Clark from Empire Virtual Support.

Visit www.empirevirtualsupport.com.au to learn how you can streamline your business operations.

Charlie shares insights into how their company helps businesses streamline operations by offering expert virtual assistant services. From handling administrative tasks like email and calendar management to providing top-tier customer service and business development support, Empire Virtual Support is dedicated to helping professionals stay organized and efficient.

Charlie also highlights the growing demand for virtual assistants and how outsourcing key tasks can lead to significant cost savings, increased productivity, and better focus on business growth. With real-life success stories, we explore how businesses have transformed their workflows with the right support. Whether you're a small business owner, an entrepreneur, or a professional looking to optimize your workload, virtual support might be the game-changer you need. Stay tuned as we uncover the benefits of delegation and efficiency in the digital age!

All the links:

• Got a question or need some help? Ask us at https://www.upcoach.com.au/contact/

• Come hang with the team on Facebook https://www.facebook.com/upcoachbusiness

• Or on Instagram https://www.instagram.com/p/CBylEZ2FwpJ/?utm_source=ig_web_copy_link

• Watch over 250 videos on our Youtube Channel https://www.youtube.com/channel/UC2zq7yn5LUyzL2sM1FrwtlA

• Get a copy of the Upcoach Magazine here https://www.upcoach.com.au/magazine/

• Have you ever run a health check on your business? Now you can... take the Upcoach Business Health Check and uncover your business's growth potential. Click Here: https://upcoach.com.au/upologytest/qsm_quiz/business-health-check/ . Best part is... it's completely FREE!