The UX Workshop.tv

Marc Rettig, co-founder of FIT Associates in Pittsburgh, joins IxDA at Razorfish NYC to talk about the journey he and his firm have been taking, to shift from familiar project-and-product-oriented design work, to work intended to affect positive change in the world. Along the way, he talks about sustainability, the intimate effects of design, the power of immersion experiences on product teams, the organically complex nature of modern design challenges, and more.

The discussion will address some of these questions: When does the work behind content strategy really begin? When does it end? And who’s doing what in between? We’ll talk about the content strategy work process, coming at it from different perspectives: agency side, client side, pure marketing, editorial governance, and enterprise management.

Todd Zaki Warfel discusses his approach to design by communicating to clients with sketches and prototypes.