In this episode Rob Fay discusses methods to extract desirabiltiy from users.

In this episode, the group discusses what to do about an incredibly long form.

In this episode, usability and user research tools are discussed.

In this episode, a front-end developer demonstrates the project he's working on.

What is editorial strategy? Why is it so integral to content strategy? And what is the relationship between content strategy and publishing? Jeff MacIntyre, principal of Predicate, will present and moderate a small panel discussion: * Ian Alexander, VP, Eat Media (http://eatmedia.net/) * Craig Bromberg (http://www.linkedin.com/profile?viewProfile=&key=294446) [virtual panelist] * Matthew Geraghty, Senior Content Strategist, Razorfish (http://www.razorfish.com/)

Sylvia Harris recounts her experience with New York-Presbyterian Hospital that lead to working on the service architecture an information design of one NYC's largest hospital campuses.

Jennifer Bove founder and principal at KickerStudio in San Francisco discusses her thoughts on Service Design.

Jun Lee Partner, ReD Associates, New York recounts experiences working with Lego to restore the brand.

Chenda Fruchter is the Assistant Commissioner, Director of Content & Agency Relations, Department of Information Technology and Telecommunication in New York City. And she the design lead for the information service 311. In this presentation, she explains some of the processes and design decisions she makes to help NYC be more informed.