The VA TourismPodcast

In this episode, we explore the dynamics of the North American market as a key source region for African tourism—and what destination managers need to understand to engage it effectively. My guests, Jane Behrend and David DiGregorio, partners at Rethink Travel Marketing and North American facilitators for the Africa Showcase platform, break down current trends shaping traveler behavior in this influential market. They share why North America holds compelling, potential for African destinations, while also highlighting how platforms like Africa Showcase create valuable opportunities for improved marketing, distribution, and visitor facilitation.

In this episode, recorded at the 26th UN Tourism General Assembly in Riyadh, I chat with Amanda Bernstein, Seychelles’ new Minister for Tourism and Culture—who stepped onto the global stage barely a week after taking office. She talks about her excitement, her vision for Seychelles’ tourism, and the key role culture and sustainability will play in her plans. 

In this dialogue, Minister Bernstein discusses the government’s renewed focus on cultural authenticity, women’s leadership, and youth empowerment within the sector, while outlining her commitment to innovation, inclusivity, and long-term resilience.

In this episode, recorded on August 24 during VoyagesAfriq’s coverage of the Seychelles Nature Trail, Mr. Paul Lebon, Director General for Destination Planning and Development at Tourism Seychelles, shares in-depth insights on Lospitalite Sesel. He discusses how the initiative has revitalized service excellence across the tourism sector and the importance of preparing the destination to deliver the warm hospitality the islands are renowned for. Mr. Lebon explains that the program aims to strengthen Seychelles’ tourism competitiveness and further position the islands as a leading travel destination.

In this episode, we examine the real impact of the Essence of Africa trade show, its evolution, significance, and what it means for the continent’s tourism future. Joining me on site is Amanda Margison, one of the founders of Essence of Africa, as we reflect on this year’s edition in Malindi, Kenya.From local community engagement to the show’s bold vision of rotating across Africa, this conversation offers an honest look at how Essence of Africa is reshaping the B2B landscape and redefining how the world connects with African destinations.

In this conversation, we delve into one of Africa’s most promising travel corridors, the growing connection between Latin America and Africa. Joining me is Andrea Landaeta from Sariri Terra, a leading voice in Latin American tourism. Together, we explore evolving travel trends, shifting demographics, and the critical role of air connectivity in deepening ties between the two regions.

Today’s episode features an in-depth conversation with Sherin Francis, Principal Secretary of the Tourism Department and a familiar voice on the VA Tourism Podcast.Since our last update in May—following the historic hosting of the FIFA Beach Soccer World Cup—the Seychelles has seen a notable rise in events, a  move aligned with the destination’s growth ambitions.In this episode, Sherin shares key insights into the latest developments in product offerings, new experiences for travelers, air connectivity, and the recently launched cruise tourism report. She also introduces us to Seychelles Secrets, a national grading program designed to expand authentic Creole hospitality options for visitors.

In today’s episode hosted by Guest Presenter Laura Penaloza, guest, Kezy Mukiri, the founder of Zuri Events and the lead of the Africa MICE Summit talks to us about this year’s edition scheduled for September 9th through the 11th

Thisyear’s edition of the summit will also have a new focus on empowering young professionals through the Future Leaders Forum. We hope you enjoy it and thank you for listening!

KEZY MUKIRI is an advocate of the high court of Kenya, a MICE consultant, prolific conference organizer, dynamic entrepreneur and an enthusiast of intra-Africa trade.

She is the CEO and founder of ZURI EVENTS, a professional conference management & consulting firm based in Nairobi, Kenya, with close to two decades of experience in managing international conferences, business meetings, trade expos and trade missions.

Through the Africa MICE Summit which launched in 2018, she has been a champion for MICE development in the region as well as a key voice for innovation and sustainable event management practices in Africa.

She has managed conferences across Kenya, Uganda, Tanzania, Ethiopia, Rwanda, Zanzibar, Sri Lanka, and Djibouti. Her key clients are spread across Kenya, US, UK, Netherlands, Thailand, Japan, UK, Germany, Spain, Israel, South Africa, Bangladesh etc.

Her company has been recognized as the leading sustainable event management firm in East Africa by several awards including the MEA Excellence Awards and the UK Hospitality Awards. Zuri Events has also been recognised as the best MICE Organiser in Kenya by the World MICE Awards for the last 5 consecutive years.

Kezy has been recognized with the Woman of Excellence Award by the Women Economic Forum, (2018) and the Collaborator of the Year Award by Women in MICE Africa, (2021).

In today’s episode, we sit down for an exclusive conversation with Miller Matola, CEO of Millvest Advisory — the organization behind the Tourism Investment Forum Africa (TIFA).Now in its third year, TIFA continues to build momentum, and this year’s event in Richards Bay, South Africa, reaffirmed its mission: driving tourism investment into Africa’s secondary cities.In our conversation, Miller shares why TIFA is more than just a conference — calling it “a global platform for local action” — designed to spotlight development opportunities in often-overlooked secondary and tertiary regions across the continent.

As South Africa prepares to host the historic G20 Meetings this year, we speak with Tshifiwa Tshivhengwa, CEO of the Tourism Business Council of South Africa, about the significance of this event for the country’s tourism private sector, the SADC region, and the continent as a whole. In this conversation, Tshifiwa shares his perspective on the Impending rollout of the Electronic Travel Authorisation (ETA) system aimed at streamlining visa processes, as well as the upcoming Tourism Leadership Conference and initiatives the Council is implementing to support MSMEs in the sector.

In today’s conversation, we take a deep dive into creative rights governance across the African continent. Our guest, Maureen Fondo, Head of copyright and related rights at the African Regional Intellectual Property Organization (ARIPO), highlights how the surge in creative output—especially among young people—has underscored the urgent need for formal systems to recognize, protect, and help monetize their work.

She has over 16 years of professional experience in legal and copyright matters. Having contributed to the adoption of the Kampala Protocol on Voluntary Registration of Copyright and Related Rights, the ARIPO Model Law on Copyrightand Related Rights and policy documents at ARIPO that were adopted by the Member States and various copyright publications.

Ms. Fondo is a DPhil candidate in Intellectual Property at Africa University, Zimbabwe, and a lecturer for the Master’s program in Intellectual Property at Africa University. Ms. Fondo is a holder of a Master’s degree in Intellectual Property (MIP) from Africa University, a Post Graduate Diploma in Legal Practice from the Law School of Tanzania, an Advocate of the High Court of Tanzania and Courts Subordinate thereto, and a Bachelor of Laws Degree (LLB) from Tumaini University, Tanzania (now known as Iringa University).

She previously served as a Senior Legal Officer, heading the Legal Service Unit at the Copyright Society of Tanzania (COSOTA), where she handled copyright cases, presided over dispute resolutions and negotiations among parties, drafted contracts, oversaw licensing of copyright and related rights to users, and raised awareness about copyright and related rights.

Ms. Fondo volunteered as a Legal Officer at the Legal and Human Rights Centre (LHRC) Arusha Legal Aid Clinic. She worked as a part-time lecturer in Business Law at the Institute of Accountancy in Arusha, Tanzania. She is an artist and composer with at least thirteen titles, the author of a movie script titled “Dream is Alive – Ndoto Hai” and a children’s story script titled “Creativity Lives”. Ms. Fondo has received leadership accolades.