This is the story of how your host, Evelio Mattos, won a packaging design and product launch pitch against VaynerMedia and also lost $900,000 in the process. The lesson in today’s episode is about knowing your value and understanding what you bring to the table when it comes to pricing, packaging design, and opportunities. As with any proposal, Evelio believes that presenting with confidence and clarity is key. It’s about delivering your pitch, focusing on its value to the consumer, their brand, and the longevity of the project but, most importantly, when you’re done, your audience should understand exactly what they are getting (as well as what they are not). Tuning in, you’ll learn the importance of engaging with your customers’ needs, determining what success will look like, and charging clients for the full value of what you will deliver, even if you’re just starting out. To find out more about how Evelio went up against the legendary Gary Vaynerchuk and won (but also lost), make sure not to miss today’s episode!

Key Points From This Episode:

Links Mentioned in Today’s Episode:

VaynerMedia

Package Design Unboxd

Evelio Mattos on LinkedIn

Evelio Mattos on Twitter

Package Design Unboxd Q&A on Clubhouse

Intl. Direct Packaging

People of Packaging Podcast

Sustainable Packaging Podcast