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One question I am asked quite often is "Is writing a book worth the time, money, and effort?" Authors want to know if they will earn back everything that they invest in it: their time, the cost of editing, designing, and launching their book. The truth is, it depends. 

On this week’s episode of “Authors Who Lead,” I talk about why it depends whether it’s worth writing a book, the role of big publishers, and the importance of long-term commitment and marketing.

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