How do you estimate the value of your technology or brand?  Is there a value-based approach to IP strategy to reveal new opportunities and pathways to maximise returns on innovation?  Tim Heberden, Director of IP Valuation at Griffith Hack and a director of the Global Business Valuation Board of the Royal Institution of Chartered Surveyors (RICS). who is in Malaysia for for the Global IP Valuation Conference 2015 organised by MYIPO shares his thoughts.

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